j sanger pub-con2012-google+
DESCRIPTION
Justin Sanger's 2012 PubCon Presentation on Google+ in Las Vegas- October 16TRANSCRIPT
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Justin SangerFounder I CEOSupportLocal
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2004
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2011
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What’s different this time?
“Google+ is Google itself. We’re extending it across all that we do – search, ads, Chrome, Android, Maps, YouTube – so that each of these services contributes to our understanding of who you are.” Bradley Horowitz – VP Products for Google+September 27, 2011 (Wired Magazine)
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Google+ in one word is
TRUST
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So what does this mean to YOU, the internet marketer and the
BUSINESSES you serve?
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Lead
Lead
Lead
Our job no longer ends
with the delivery of
a lead.
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The search marketing
funnel reopens at the point of
interaction.
Intent
Consideration
Endorsements
Connect & Engage
Purchase
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Google’s positioning itself post transaction.
Intent
Consideration
Endorsements
Connect & Engage
Purchase
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Focus on the point of interaction
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People are links
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Checkin
Like
re-tweet
connect
followreview
recommend
+1
friend
post
Social signals have variable weight
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Customers are connections
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Engagement means
understanding your customer
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Consideration
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Endorsement
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Connect & Engage
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PURCHASE
CONNECT &
ENGAGE
ENDORSEMENT
INTENT
CONSIDERATION
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Thank You.
Justin Sanger