Presented by: Dr. A. K. Perera – Superintendent &

Ms. Kenita Bowers - PIO

Stakeholder: noun\stake·hold·er\ˈstāk-ˌhōl-dər\ A person, group or organization that has interest or concern in an organization. Engage(ment): verb\en·gage \in-ˈgāj, en-\ To participate or become involved in.

The process to involve people who are affected by the decisions it makes or can

influence the implementation of its decisions.

VISION: To Prepare ALL IWCS Students for Educational

Excellence in the 21st Century

•  Goal 1: Increase academic achievement levels for all students.

•  Goal 2: Provide rigorous academic programs and career preparation for all students.

•  Goal 3: Recruit, hire, and retain a highly qualified, diverse staff.

•  Goal 4: Ensure a safe, secure environment that stimulates learning.

•  Goal 5: Expand and enhance communication opportunities with parents and community members.

Aligning goals with mission, vision, & strategic plan will ultimately yield the results

our community expects and desires...

Let’s Talk Campaign

Let’s Talk! Platform

Engagement Surveys

YourVoice

DIY Access

Customized Messages

�  Quantitative Metrics �  Data from surveys/Increased survey responses (via Your Voice) �  Benchmarked data from Let’s Talk! �  Number of positive news stories in the media �  Access and/or clicks on video of “I am IWCS” & marketing

materials purchased

�  Qualitative Metrics �  Feedback from polls and focus groups

�  Increased understanding of IWCS goals and mission �  Increased positive perception

�  Increased support and participation in IWCS events and activities

�  Branding perceptions

I AM IWCS is a multi-platform media campaign that focuses on visually explaining the mission and goals of

IWCS. It also highlights recent accolades and accomplishments. The goal of the campaign is to reinforce the IWCS brand to stakeholders. Various

platforms for the campaign include video, web, social media, and print collateral.

I Am IWCS

http://video214.com/play/

tDj6NpH7YZZXL9ov0C0MRA/s/dark