ivan chermayeff assignment
TRANSCRIPT
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Ivan Chermayeff
The Man
His Work
His Legacy
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Ivan Chermayeff was born in London in 1932 to a prominent Chechen-British architect.
The Early Years
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Education
Ivan studied art and architecture at Yale and Harvard and the
Chicago Institute of Design before moving to New York.
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Success
Ivan started the firm Chermayeff & Geismar, a firm that specialized in graphic design of corporate and non-profit logos and posters.
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Recognition
He became president of the American Institute of Graphic Arts. He also became a teacher at several colleges and universities.
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Achievments
Ivan Chermayeff has won nearly every award available in his profession, including awards
from the Society of Illustrators and the American Institute of Graphic Arts.
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He was revolutionary in his thought that design should be used to solve real problems, not to be just stylish or eye catching.
Theory
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He is commonly referred to as one of the “giants of graphic design,”
and his work is still important and influential today.
Legacy
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Corporate Logos
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Promotional artwork
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Winston Churchill: The Wilderness Years
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PromotionTelevision
for a PBS Special
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99 West 57th StreetNew York City
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Promotion for a Library of Congress
Exhibit
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Untitled:Mouse and World
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?Questions
1. What was one of the many corporate logos that Chermayeff helped design?
Mobil, National Geographic, PBS, UNDP, Showtime, NBC, Chase, Merck
2. What was one of the posters that Chermayeff designed promoting?
Freud Exhibit, PBS special, Winston Churchill special, Guggenheim museum, War and Remembrance
3. What organization was Chermayeff president of, and later received many awards from?
American Institute of Graphic Arts
4. What was one of the schools that Chermayeff attended?
Harvard and Yale and Chicago Institute of Design
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Sources
http://www.designboom.com/eng/interview/chermayeff.html
http://www.cgstudionyc.com/
http://www.aiga.org/content.cfm/medalist-ivanchermayeffandtomgeismar
http://www.findlay.com/pages/Chermayeff.htm
“To design is to solve human problems by identifying them and executing the best solution.”