IUNS 20TH INTERNATIONAL CONGRESS OF NUTRITIONPRESS REPORT

Madrid January 29, 2014

THE WAY TO THE ICN 2013 -WORKSHOPS

ALIMENTACIÓNDieta mediterránea contra laenfermedad neurodegenerativa

Official presentation of the “Nutrition, vital impulse” exhibition,An associated activity of the IUNS 20th International Congress of Nutrition

THE WAY TO THE ICN 2013 - “NUTRITION, SOURCE OF LIFE” EXHIBITION

THE WAY TO THE ICN 2013OFFICIAL PRESENTATION OF THE IUNS 20th ICN IN MADRID, SEPTEMBER 4

DURING THE CONGRESS- PRESS CONFERENCES

During the Congress, Berbés Asociados organized a daily press conference with top speakers of each day. They explained the topic of their research in an language understable for lay people and the reporters posed the questions they had.

Monday, 16th Opening Press ConferenceWed., 18th Nedergaard, Cohen, Gil & Moreno

Thursday, 19th Reynaldo Martorell & Bert Koletzko

Friday, 20th Closing remarks by Prof. Gil

Tuesday, 17th José Ordovás & Luis

Moreno

We performed several press releases (both in Spanish & English) to cover the most newsworthy topics of the Congress. We interviewed and wrote most of them before the event. Each day, we distributed the daily press releases to the Media representatives in Granada and via email to the rest of the Media outlets.

More than 4,000 experts have come together in Granada to discuss the main advances in nutrition

Exercise brings benefits to health regardless body mass index

Genome-based tailored nutrition will facilitate the prediction and prevention of obesity and other common diseases

Brown fat, a promising means of combating obesity

DURING THE CONGRESS- PRESS RELEASES

DURING THE CONGRESS – DAILY NEWS

Daily News: Every day, we coordinated the edition of the Daily News. Design an eight page publication, full color, including the most relevant topics. Also, the companies had the chance to buy a space to insert their information there.

As part of our strategy, we created the account @20_ICN and the hashtag #INC20 two months before the event and started to tweet and look for influencing people to follow. We announced our account & hashtag in the congress website, printed program and all over the Palace Congress. Activity increased as the congress approached, reaching maximum interactivity levels over the event days.

Most popular tweets

DURING THE CONGRESS- TWITTER

MEDIA OUTCOMES

The reported Media activities got an audience of 53.049.612 people. There were 173 articles in Spanish printed Media, 227 in online Media, 16 in radio and 8 in television. We do not take into account in this chart the stories published in foreign Media outlets.

The Congress was quoted 572 times in the different articles and all the Media clippings have an advertising value equivalence of 899.153 euros.

Nº de repercusiones de prensa por tipo de soporte MencionesActo Papel Digital Radio TV Total Acto Compañía Audiencia Valoración

2013 FINUT 20º CONGRESO INTERNACIONAL DE NUTRICIÓN

173 227 16 8 426 426 572 53.049.612 899.153,75 €

TOTALES 173 227 16 8 426 426 572 53.049.612 899.153,75 €