One core value of itv is excellence which means to be extremely good at what they do which

is mostly drama themed TV shows.The itv banner on twitter says that it is “where drama

lives” this shows that they are confident that they have accomplished this value.

ITV has content that reflects the core values

Advertisement techniques itv advertises by:TvSocial networks Other types of websites

This is an advertisement which can be found on the itv webpage

Promotional content that would be effective to lyrical media I think making an open lyrical media group

on facebook or any other social network would help get the brand name out there.

We could have competitions like- questions- first to comment - etc