itouch repair - digital marketingres.cloudinary.com/general-assembly-profiles/image/... ·...
TRANSCRIPT
Digital MarketingBy Camila Manjarres
WHO ARE WE
Retail business located in the DMV area for over 10 years. It is now mainly focused on cell phone repair and it also offers a mix of
Retail Products Services
TARGET CUSTOMER
TINA PEREZThe overachiever
Age Occupation Status Location21 Student Single DC
Bio
Tina is a student at George Washington Universitywho is finishing her Bachelors degree inEconomics. She is very dedicated and focused onher studies and she is an intern at a multilateralorganization. She loves to stay connected and shegets very frustrated when her apple gadgetsmalfunction. She is motivated by price, convenienceand speed.
TARGET CUSTOMER
NICK SMITHThe successful business man
Age Occupation Status Location34 Entrepreneur Married Rockville, MD
BIO
Nick is business owner of a construction companywith 20 employees. He is married and has 2 kids.He is a very proactive and goal-oriented individualand he is currently expanding his company to otherstates with a new business partner. He needs to beconnected 24/7 to monitor the business and getsfrustrated when his monitoring tools fail. He ismotivated by comfort, quality and speed.
BrandAwareness
OBJECTIVE
632Likes
39Followers
307Followers
9Subscribers
DIGITAL PRESENCE
BRAND AWARENESS
Increase to 1,000 followers on FB and IG in 6 months.Increase social media reach and engagement by 20%
• Promoting the page by creating paid ad campaigns• Providing relevant content related to technology and our services in
the selected social media channels
KPIs
TACTICS
Tactic > Paid Ad Campaign
BRAND AWARENESS
PROMOTIONS PAID AD CAMPAIGN5,298Reached
3,9685,0471,756
ReachedBoosted post
Website Promotion
Page Promotion
7 daysAvg. Promotion Lenght
Tactic > Social Media Content
BRAND AWARENESSBEFORE
AFTER
Tactic > Social Media Content
BRAND AWARENESS
BRAND AWARENESS
BRAND AWARENESS
WebsiteTraffic
OBJECTIVE
Avg. Monthly Sessions
WEBSITE TRAFFIC
TRAFFIC OVERVIEW
KPIs
TACTIC
Increase by 13% organic website traffic
Improve SEO
37%
63%
2,188
Avg. MonthlyBudget CPC
Organic Vs Paid
$3,500
WEBSITE TRAFFIC
Tactic > SEO
HMTL Pages Analysis
60
5
4942
17
7
00
22
88
5158
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Tittle MetaDescription H1 H2OK above none
40% 95% 51% 58%
LeadConversion
OBJECTIVE
LEAD CONVERSION
DEMOGRAPHICS
KPIs
TACTIC
Increase returning visitors by 20%
Execute email marketing campaignImprove UX design on scheduling tool
Man54%
Woman46%
27%
33%
16%
13%
11% 18‐24
25‐34
35‐44
45‐54
55+
Gender Age
DC60%
MD9%
VA29%
Other2%
Location
New75%
Returning25%
Type
Tactic > Email Marketing
LEAD CONVERSION
CTA
9,000Current Email List
Tactic > UX Design
LEAD CONVERSIONAbility to pre-pay repair services when booking an appointment
Tactic > UX Design
LEAD CONVERSIONAbility to check repair status
Questions?