Executive Summary

In 1992 I began my venture in Creative Services at a small independent film studio. I worked my way up from Creative Services Manager at PM Entertainment to Project Manager in the Marketing Department at Orion Pictures/MGM. I then moved on to Packaging Manager at Warner Home Video and eventually Creative Director at Warner Strategic Marketing/Rhino Home Video. I then broke away as an Entrepreneur. I have grown with this business over the years and have acquired a well-rounded knowledge of this industry. Having seen the progression and been part of some of the most innovative campaigns of our time has allowed me the ability to know every step from concept to output. My personal knowledge and experience in the creative process and print production was an integral part of the reason why Codeblack Entertainment, with whom I have a non-exclusive contract for the next year, chose me to head their Creative Services division. Print campaigns. I’ve learned that perceived value is the key to producing successful campaigns. People must feel as if they are getting more than what they are paying for when it come to Home Entertainment. This is where my company, In The Mix Advertising, comes in! Key Art and Packaging are crucial to the success of a campaign. All print elements derive from the Key Art. If it has a high-perceived value it will sell. When Key Art and the overall Package stands out, it facilitates the sales team to convince retailers to order more than they normally would and, therefore, it can create a positive bottom line. In The Mix Advertising is committed to offering our clients the most creative and innovative options for the release of Home Entertainment titles. In conjunction with my creativity and experience I have a pool of amazing Art Directors that are ready and eager to not only, incorporate what they have learned from their experiences in some of the top advertising agencies in the country but also use the latest technology available. I also have an amazing support team, from a photographer, copywriter, proofreader, messenger to a production manager that will be accessible any time for Rush projects. Web and AV projects. I work with one of the most well respected agencies in our industry, Ocean Park Creative. I met Kathy Pettijohn, Co-owner, through Warner Brothers. I have always gone back year after year, project after project, because she has always come through for me. Her team consists of talented Web artist and an AV creative team that have produced top-notch pieces. You probably work with her already. Objectives

1. To provide you with top of the line Key Art and Packaging projects for a fraction

of the cost. 2. To provide your creative division a team of Art Directors that are working

freelancers. That means they are currently working on other projects at other agencies. The reason I chose to do this was to ensure that only the cream-of-the-crop worked on our projects. These Art Directors are currently, or have recently worked, on what the studios call “A” list agencies such as BLT and Intralink, two of the top-notch agencies in our industry.

Mission To create campaigns we can be proud of. In The Mix Advertising is also dedicated and committed to uphold good values with respect to the creation of each campaign. Every title will be treated as priority number one and every person working on that title will be respected and valued no matter what role they play.

In The Mix Advertising is dedicated to making sure our clients are completely and fully satisfied with their finished product. We guarantee our work to be unique and our relationship with our clients everlasting. Keys to Success Our Key to success includes:

1. Location- Since we use only Freelance employees there is no overhead and costs can be allocated directly to each title.

2. Hiring Freelance Art Directors allows for a wider range of creativity and experience. 3. Hiring directly from the pool of Freelance Art Directors, Photographers, Production

Artists, and Administrative Support I have put together eliminates the high cost a traditional design agency would charge.

Company Ownership In The Mix Advertising, LLC is the creation of Carla Portillo a Creative Services Home Entertainment Veteran. She has been successfully marketing products for the Entertainment Industry for over 16 years. Her work as Creative Director for WSM/Rhino Home Video has won several awards for her innovative design concepts and print ideas. Most importantly as Creative Director she helped grow Rhino Home Entertainment 400% in 2 years. The original concept ideas that were generated during those years allowed the sales team to easily grow the number of units sold, hence, huge ROI. Her goal is to develop another award winning marketing strategy that will result in steady growth for all our clients. We are a corporation with a vast pool of freelance artists and support team. We are centrally located in West Los Angeles allowing for easier access. Services In The Mix Advertising is a full service agency that services the Entertainment Industry. Our capability expands from Print to AV. We plan on using only the top tear of Freelance Artists in our industry. DVD Projects

1. Key Art Exploration 2. Package Design and Disc Art 3. DVD Menus 4. Trade/Consumer Ads 5. 2D & 3D box shots 6. AV(Trailers/TV spots/Radio Spots) 7. Web Banners

Theatrical Projects

1. Key Art Exploration 2. Outdoor Campaigns 3. AV (Trailers/TV spots/Radio Spots) 4. Trade services

Additional Services Photography Copywriter Branding Title Treatment Exploration

Strengths

1. Experienced Industry veteran will take the roll of Chief Creative Officer/Owner. 2. Chief Creative Officer has good working knowledge of programs ensuring a quicker

turnaround time for rush jobs. 3. Art Directors with extensive knowledge of industry design techniques. 4. Ability to select Art Directors based on their genre strengths in design. 5. Consistent low cost due to guaranteed amount of titles

Weaknesses

1. Not having an Account Executive to solicit outside work. 2. Comp printing will need to be done by outside local printer.

Competitive Edge At In The Mix Advertising we are one step ahead of the competition attributed directly to the unique partnership between In The Mix Advertising and the Art Directors I use. This partnership allows us to provide high quality work for a very low price and in turn makes our bottom line profitable. We are a “Say No to Greed” company. We charge what is necessary and not a penny more. Good design is only part of the success of a project. Quality is crucial; customers need to feel like they have purchased something that is worth their money. At In The Mix Advertising we can make this happen which in turn will bring Clients back again and again. Thank you for your time. Carla Portillo, CCO/Owner In The Mix Advertising Direct 310.903.2437