itm press compiled 24 july

7/27/2019 ITM Press Compiled 24 July

1/10

Herzbergs Two Factor Theory

Motivational factors

Hygiene factors


2/10

Herzberg conducted a motivational study on200 accountants and engineers and

concluded:

There are certain factors that tend to be

consistently related to job satisfaction

and on the other hand there are certainfactors which are consistently related to jobdissatisfaction.


3/10

Motivation factors: They are intrinsic in natureThese factors have a positive effect on job

satisfaction and often results in increase inoutput. They enhances:

morale,satisfaction,efficiency and productivity.

Hygiene Factors: They are extrinsic in nature

and do not motivate people.


4/10

Manager speaking,Your promotion has

been approved

Yaaaaa

ahhh!!!

Extrinsic motivationintrinsic motivation


5/10

Job Satisfaction

Influenced by:

Motivation factors

Achievement

Recognition

Responsibility

Work Itself

Advancement

Personal growth

Herzbergs

Two factor

principles

Improving themotivator factors

INCREASES

job satisfaction

Improving the

hygiene factors

DECREASES

job dissatisfaction

Job

Dissatisfaction

Influenced by:

Hygiene factors

Working conditionCoworker relations

Policies and rules

Supervision

wage, salary

Job securityPersonal life

Job Status

Quality supervisor

Relation to

subordinates


6/10

Contrasting views of Satisfaction and

Dissatisfaction.

Hygiene factor

Dissatisfaction No Dissatisfaction

Motivator factor

Satisfaction No satisfaction

Traditional view

Satisfaction Dissatisfaction

Herzbergs View


7/10

Mcclellands Need theory

He found that people who acquire certainneeds behave differently from others.

3-types of needs:

Need for Achievement (n Ach)

Need for power (n Pow)

Need for Affiliation (n Aff)


8/10

The three types of need

Need for Achievement (nAch) Desire to do something better or more

efficiently, to solve problems, or to master

complex tasks.People high in nAch prefer work that:

Involves individual responsibility for results.

Involves achievable but challenging goals.

Provides feedback on performance.


9/10

Need for power (nPower)

Desire to control other persons, to influence

their behavior, or to be responsible for otherpeople.

Personal power versus social power.

People high in nPower prefer work that: Involves control over other persons.

Has an impact on people and events.

Brings public recognition and attention.


10/10

Need for Affiliation (nAff)

Desire to establish and maintain friendly and

warm relations with other persons.

People high in nAff prefer work that:

Involves interpersonal relationship.

Provides for companionship. Brings social approval.

itm press compiled 24 july

Documents