itc wills lifestysle
TRANSCRIPT
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STP
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Tagline : Enjoy the change.
USP : Quality & diverse product portfolio.
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Finest shirts crafted in Italy. Complemented
by exquisite suits & jackets.
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Vibrant design create magic in breezy fabrics. Adding charm to the purest linen and cotton.
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Designer wear, that brings to you the magic of fashion’s grandest celebration.
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Sensuous fabrics and seductive patterns add to the magical Charm.
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Segmentation• Demographic 20 – 35 years.
Both the genders. Professionals.
• Psychographic Fashion conscious people.
• Geographic Class 1,2 cities.
• Behavioral All occasions
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Target MarketPeople looking for smart & classy clothes for every occasion.
Fashion Conscious people.
Young executives(male and female).
Party-holics.
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PositioningAlways positioned itself as a premium brand.
Caters to the needs of young fashion conscious people, the working class and the sporty group.
Price Quality approach.
Tie-Ups with leading stylists of the country:Anamika Khanna, Manish Malhotra, Manish Arora