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How to profit from Social Media in TravelTRANSCRIPT
Search the world's opinion
There are about
100.000.000 hotel
reviews in the internet
TrustYou, STABLAB University Munich
In average 80% of all
reviews are positive
TrustYou, STABLAB University Munich
Up to 90% use social
media before making a
buying decision
Nielsen, 2009
“How do I guide my users?”“How do I guide my users?”
“What are
my guests
saying?”
“What are
my guests
saying?”
“Where can I
find relevant
information?”
“Where can I
find relevant
information?”
HOTEL
OTAs +
Agencies
? ?
?
StructureSemantic
TechnologyChaos
Semantic
Technology
“The check-in was
very quick.”
“Food and drinks
were great.”
“No WiFi in
hotel rooms.”
“The surroundings
were noisy and
bleak.”
“The staff was
friendly to kids.”
StructureSemantic
TechnologyChaos
Hotel
ABC
Hotel
DEF
Hotel
XYZ
- Small rooms (3)
- No WiFi (2)
+ Kid Friendly Staff (4)
+ Great Restaurant (8)
Criteria: Good Food
Category: Family Hotel
Semantic
Technology
StructureSemantic
TechnologyChaos
Backup TrustYou AnalyticsBackup Magic Box Backup TrustYou.com
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StructureTrustYou Semantics™
StructureTrustYou Semantics™
AnalyzeTrustYou Analytics™
AnalyzeTrustYou Analytics™
HOTEL
SearchTrustYou Search™
SearchTrustYou Search™
! !
!Travel
Websites
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