IT CINEMAS

Presentation by Jeffrey King

Why a Cinema

College students want entertainment for their free time, and movies are just one possible form of entertainment

Has the potential to bring in revenue and be accommodating to both students and families.

Current Utica Cinema Locations

http://maps.google.com

Proposed Business

IT Cinemas – a first-run theater company showing new and current films

Proposed location – near SUNYIT campus & local residential areas

Business Objectives

Good startup sales – at least 500 tickets within first two weeks of opening

Offer a friendly working environment for both students and members of the community.

Mission Statement

To provide a friendly environment where both students and families may attend to watch movies.

To offer a state of the art system which enhances movie experience

To offer employment opportunities to both students and members of the community

Keys to Success

Appropriate Advertising Appropriate Staff training Keep prices & deals reasonable

Startup Costs

Cost of land/building Cost of franchise Cost of theater license Cost of obtaining film from distributor Cost of necessary equipment

Market Analysis

29,92432,311

Population of Utica by M/F Ratio

MaleFemale

Data from Census Bureau

Market Analysis

46,849

15,386

Population by Age

Over 18Under 18

Data from Census Bureau

Target Market

Students – SunyIT near proposed location

Families – Proposed location is in near a residential area & shopping (Riverside mall)

Marketing Plan

Social Media Radio TV Billboards Flyers

Marketing Strategy

Student movie nights – discounted prices on movies for students in an attempt to get college students to attend

Family movie days – discounted prices and themed events for families.

Midnight showings of new films

Summary of Competition

Nearest Competition is towards downtown, south of the thruway, not close to campus or shopping

No competition near SunyIT campus – must drive to nearest theater rather than be able to walk.

Management

Franchise Owner General Manager “Department Managers”

Tech managerSales managerAdvertising manager

Shift managers

Works Cited "2010 Population Finder." 2010 Demographic Profile. United

States Census Bureau, n.d. Web. 10 Apr. 2014. Arthur, Luke. "How to Open a Movie Theatre." Small

Business. Houston Chronicle, n.d. Web. 02 Apr. 2014. Kaput, Michael B. "How to Start Your Own Movie

Theater." Small Business. Houston Chronicle, n.d. Web. 2 Apr. 2014.