Presentation By:

SATISH SINGH

MISSION

“A commitment to deliver the best quality cinema viewing

Every where, Every time.”

HISTORY (Once Upon a Time

………………)

�March 1974, PEPL Started with single screen cinema hall.

�April 1995, PEPL Joint Venture with Village Roadshow Ltd.

(VRL), forming PVRL (Priya Village Road show Ltd.)

�Inscription of PVR ‘Movies First‘ Logo.

PROGRESS (As the Time

moves……………….)

June 1997, PVR Anupam – India’s First Multiplex.

2003 – 04, Grand Opening of 7 Screen Multiplex.

Largest Multiplex with 11 Screens in Bangalore – 2006.

Launch of PVR Cinemas, Hyderabad – 2006.

13 Cities, 82 Screens – The Growing Chain Nation wide.

Joint Venture with “K Sera Sera & Factory” – The first of its

kind.

LUXURY & TECHNOLOGY

(Sit back, Relax & Enjoy)

The Magic of 3 way Surround Sound - Real Life Sound

Effects.

Xenon Technology - The way for State of Art Projection

Unobstructed Viewing - Hurdle Less Viewing

Convenience to Comfort, Generous Legroom to Flexibility

- All in one Seat.

AWARDS AND RECOGNITIONS

(The Desire Never Ends)

Highest Box Office Collections in INDIA for 5 Consecutive Yrs.

“The Theatre World Newsmaker of the Year” Award for 2003.

“Retailer of the Year”- 2005

“Franchise Award” - 2005

MARKETING

The Style

Indian Cinema Viewing -

Redefined Exceptionally

…………..Food Joints, Games, Shopping -

All this & More to please its Target Audience.

Shoppers to Movie Watchers -

Attracting the Crowd with Enticing Movie Posters & Banners

STRATEGIES

(To be a Leader)

•First to Introduce the Concept of Multiplexes in INDIA

– First Movers Advantage

•Joint Venture with Foreign Company for its Multiplex Business

– Technological Benefit

•Efficient Implication of Online & Mobile based Booking

– Reengineering Approach

•Only Loyalty Program for Movie Buffs

– Retaining Customers

•Monthly Magazines for Latest Movie Updates

- Bridging the Comm. Gap

•First ever acceptance of Credit Cards for Movie Tickets

– Moving with Era

SWOT ANALYSIS

(Power Within)

STRENGHTS

Film Distribution

First Mover Advantage

Largest Multiplex Operator in India

WEAKNESSES

Increasing Competition

Lack of Customer Feedback for further Improvement of Services

OPPORTUNITIES

Growing Business

Film Distribution

Franchising

THREATS

Distributors

Govt. Regulations

THANK YOU