iStudy

iStudyA Study on the evolution of apple Inc.

- Ajay S Nair | #1 | S3 MBA | MIIT, AYUR

HistorySteven Wozniak and Steven Jobs two friends, one mind.. Established Apple Computers Inc.(Now Apple Inc.) on April 1st, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne to sell the Apple I personal computer kit.

Evolution From Apple 1 to iPhone 5

Evolution

Evolution in mouse

Apple Logo Evolution

Campaigns1997 created by theLos Angelesoffice ofadvertising agencyTBWA\Chiat\DayUsed in TVC, several print advertisements and a number of TV promos for Apple products.

video

Campaigns (cont..)Featured what the company referred to as "real people" who had "switched" from theMicrosoft Windowsplatform to theMac

An internationaltelevisionand print ad campaign directed users to a website where various "myths" about the Mac platform were "dispelled".Switch ( 2002)

http://www.youtube.com/watch?v=l2-UuIEOcss - Video

Campaigns (cntd..)Ads campaigns for ipod, comes both as TVC and PrintThese advertising techniques are unified by a distinctive, consistent style that differs fromApple's other ads.

web ads

Web ads

iGenius

Steve JobsNo apple with out Steve!Steven Paul JobsBorn February 24, 1955Co-founder AppleNeXTBrought Pixar

Apple and SteveThe apple Inc. revolutionized the COMPUTER INDUSTRYMUSIC INDUSTRYMOBILE PHONE INDUSTRYANIMATION INDUSTRY..

Steve said, In 1984, Apple introduced the first Macintosh. It didnt just change Apple. It changed the whole computer industry.

Jobs..Steve has been described as brilliant, abrasive, self-centered, a perfectionist and temperamental. He was a technologist and a businessman, but he was also an artist and designer.

iQuitHe died on Oct. 5, 2011 from complications of pancreatic cancer.

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