Presented To : Sir Zafar Javaid

Presented by : Sana Munir

MBA - IICOMSATS INSTITUTE OF INFORMATION TECHNOLOGY,

ISLAMABAD

Steve Jobs(co-founder) resignation from his own

originated Apple Inc

Steve Jobs Re-joining to Apple Inc & his performance.

LISA – locally Integrated Software Architecture.

War between Lisa and Mac

1st Pc with GUI

L I S A

Newest product

Initial Success

Sold 10% of the prediction.

Macintosh

Financial Year

Revenue growth

Return on sales

FY 1982

74% 10%

FY 1983

69% 8%

FY 1984

54% 4%

FY 1985

27% 3%

John Scully

Job’s passion towards apple Other employees got against Job

Financial position worsened

1985 Scully called for voting in meeting

''the finest technical leader Apple has ever had.''

Erratic and temperamental manager.

Arrogant and alienated people who worked with him

Walked into a meeting abruptly and make unilateral decisions.

Apple employees said they were afraid to disagree with Mr. Jobs.

Job started a new Company NEXT

1985-1997, 3 CEOs

Scully could not maintain Apple’s competitive edge and lost market share

The next two CEOs, Spindler and Gil Amelio Failed to regain the Apple’s Glory

Gil Amelio pushed Apple to buy NextStep computer for $400 million

Apple’s third savior

Revitalized Apple Computers

Microsoft and Apple

Understood the market Apple was competing

He managed to bring Apple $1.7 billion dollars of profit-2002

Jobs' successful turnaround strategies value to the Mac with software, customized the products to a target market, and simplified the product chart.