istrategy miami april 2013
DESCRIPTION
Track and measure the ROI of your Facebook marketing efforts by benchmarking changes in your Fans' brand sentiment. Avoid wasted paid impressions by targeting likely consumers of your product. Brand Satisfaction data gives you more information about your Facebook consumer than ever before possible.TRANSCRIPT
![Page 1: iStrategy Miami April 2013](https://reader033.vdocuments.site/reader033/viewer/2022060109/555458dcb4c905b7428b55fe/html5/thumbnails/1.jpg)
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
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brandSATISFACTION
USING FACEBOOK TO MEASURE & INCREASE BRAND ADVOCACY
![Page 2: iStrategy Miami April 2013](https://reader033.vdocuments.site/reader033/viewer/2022060109/555458dcb4c905b7428b55fe/html5/thumbnails/2.jpg)
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
LoudDoor is a Facebook Insights Preferred Marketing Developer.
We specialize in market research.
![Page 3: iStrategy Miami April 2013](https://reader033.vdocuments.site/reader033/viewer/2022060109/555458dcb4c905b7428b55fe/html5/thumbnails/3.jpg)
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
Why use Facebook for research?
![Page 4: iStrategy Miami April 2013](https://reader033.vdocuments.site/reader033/viewer/2022060109/555458dcb4c905b7428b55fe/html5/thumbnails/4.jpg)
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
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SEAMLESS USER EXPERIENCE
![Page 5: iStrategy Miami April 2013](https://reader033.vdocuments.site/reader033/viewer/2022060109/555458dcb4c905b7428b55fe/html5/thumbnails/5.jpg)
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
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SOCIAL GRAPH UBIQUITY
![Page 6: iStrategy Miami April 2013](https://reader033.vdocuments.site/reader033/viewer/2022060109/555458dcb4c905b7428b55fe/html5/thumbnails/6.jpg)
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
KILLER MOBILE APP
0%
20%
40%
60%
80%
100%
12/08 4/09 8/09 12/09 4/10 8/10 12/10 4/11 8/11 12/11 4/12
% o
f Int
erne
t Tra
ffic
Desktop Internet
Mobile Internet
India Internet Traffic by Type, Desktop vs. Mobile, 12/08 – 5/12
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
MINIMAL SAMPLE CORRECTION
TRADITIONAL RESEARCH TECHNIQUES
CENSUS NORMALIZATION
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
FACEBOOK REFLECTS THE GENERAL POPULATION
0%
10%
20%
30%
40%
50%
60%
15-24 years old 25-54 years old 55-64 years old 65 and older
US FB
![Page 9: iStrategy Miami April 2013](https://reader033.vdocuments.site/reader033/viewer/2022060109/555458dcb4c905b7428b55fe/html5/thumbnails/9.jpg)
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
The Challenge
![Page 10: iStrategy Miami April 2013](https://reader033.vdocuments.site/reader033/viewer/2022060109/555458dcb4c905b7428b55fe/html5/thumbnails/10.jpg)
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
How do you measure advocacy?
![Page 11: iStrategy Miami April 2013](https://reader033.vdocuments.site/reader033/viewer/2022060109/555458dcb4c905b7428b55fe/html5/thumbnails/11.jpg)
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
Net Promoter Score®
![Page 12: iStrategy Miami April 2013](https://reader033.vdocuments.site/reader033/viewer/2022060109/555458dcb4c905b7428b55fe/html5/thumbnails/12.jpg)
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
Live Data Analysis
Case Study
![Page 13: iStrategy Miami April 2013](https://reader033.vdocuments.site/reader033/viewer/2022060109/555458dcb4c905b7428b55fe/html5/thumbnails/13.jpg)
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
![Page 14: iStrategy Miami April 2013](https://reader033.vdocuments.site/reader033/viewer/2022060109/555458dcb4c905b7428b55fe/html5/thumbnails/14.jpg)
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
![Page 15: iStrategy Miami April 2013](https://reader033.vdocuments.site/reader033/viewer/2022060109/555458dcb4c905b7428b55fe/html5/thumbnails/15.jpg)
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
![Page 16: iStrategy Miami April 2013](https://reader033.vdocuments.site/reader033/viewer/2022060109/555458dcb4c905b7428b55fe/html5/thumbnails/16.jpg)
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
![Page 17: iStrategy Miami April 2013](https://reader033.vdocuments.site/reader033/viewer/2022060109/555458dcb4c905b7428b55fe/html5/thumbnails/17.jpg)
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
![Page 18: iStrategy Miami April 2013](https://reader033.vdocuments.site/reader033/viewer/2022060109/555458dcb4c905b7428b55fe/html5/thumbnails/18.jpg)
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
![Page 19: iStrategy Miami April 2013](https://reader033.vdocuments.site/reader033/viewer/2022060109/555458dcb4c905b7428b55fe/html5/thumbnails/19.jpg)
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
![Page 20: iStrategy Miami April 2013](https://reader033.vdocuments.site/reader033/viewer/2022060109/555458dcb4c905b7428b55fe/html5/thumbnails/20.jpg)
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
![Page 21: iStrategy Miami April 2013](https://reader033.vdocuments.site/reader033/viewer/2022060109/555458dcb4c905b7428b55fe/html5/thumbnails/21.jpg)
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
![Page 22: iStrategy Miami April 2013](https://reader033.vdocuments.site/reader033/viewer/2022060109/555458dcb4c905b7428b55fe/html5/thumbnails/22.jpg)
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
![Page 23: iStrategy Miami April 2013](https://reader033.vdocuments.site/reader033/viewer/2022060109/555458dcb4c905b7428b55fe/html5/thumbnails/23.jpg)
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
![Page 24: iStrategy Miami April 2013](https://reader033.vdocuments.site/reader033/viewer/2022060109/555458dcb4c905b7428b55fe/html5/thumbnails/24.jpg)
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
![Page 25: iStrategy Miami April 2013](https://reader033.vdocuments.site/reader033/viewer/2022060109/555458dcb4c905b7428b55fe/html5/thumbnails/25.jpg)
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
![Page 26: iStrategy Miami April 2013](https://reader033.vdocuments.site/reader033/viewer/2022060109/555458dcb4c905b7428b55fe/html5/thumbnails/26.jpg)
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
![Page 27: iStrategy Miami April 2013](https://reader033.vdocuments.site/reader033/viewer/2022060109/555458dcb4c905b7428b55fe/html5/thumbnails/27.jpg)
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
![Page 28: iStrategy Miami April 2013](https://reader033.vdocuments.site/reader033/viewer/2022060109/555458dcb4c905b7428b55fe/html5/thumbnails/28.jpg)
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
![Page 29: iStrategy Miami April 2013](https://reader033.vdocuments.site/reader033/viewer/2022060109/555458dcb4c905b7428b55fe/html5/thumbnails/29.jpg)
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
![Page 30: iStrategy Miami April 2013](https://reader033.vdocuments.site/reader033/viewer/2022060109/555458dcb4c905b7428b55fe/html5/thumbnails/30.jpg)
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
![Page 31: iStrategy Miami April 2013](https://reader033.vdocuments.site/reader033/viewer/2022060109/555458dcb4c905b7428b55fe/html5/thumbnails/31.jpg)
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
![Page 32: iStrategy Miami April 2013](https://reader033.vdocuments.site/reader033/viewer/2022060109/555458dcb4c905b7428b55fe/html5/thumbnails/32.jpg)
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
![Page 33: iStrategy Miami April 2013](https://reader033.vdocuments.site/reader033/viewer/2022060109/555458dcb4c905b7428b55fe/html5/thumbnails/33.jpg)
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
![Page 34: iStrategy Miami April 2013](https://reader033.vdocuments.site/reader033/viewer/2022060109/555458dcb4c905b7428b55fe/html5/thumbnails/34.jpg)
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
![Page 35: iStrategy Miami April 2013](https://reader033.vdocuments.site/reader033/viewer/2022060109/555458dcb4c905b7428b55fe/html5/thumbnails/35.jpg)
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
![Page 36: iStrategy Miami April 2013](https://reader033.vdocuments.site/reader033/viewer/2022060109/555458dcb4c905b7428b55fe/html5/thumbnails/36.jpg)
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
![Page 37: iStrategy Miami April 2013](https://reader033.vdocuments.site/reader033/viewer/2022060109/555458dcb4c905b7428b55fe/html5/thumbnails/37.jpg)
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
Using this data to increase advocacy.
![Page 38: iStrategy Miami April 2013](https://reader033.vdocuments.site/reader033/viewer/2022060109/555458dcb4c905b7428b55fe/html5/thumbnails/38.jpg)
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
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USING PRECISE LIKES & INTEREST DATA CORRELATIONS
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
USING PRECISE LIKES & INTEREST DATA CORRELATIONS
3 Music
TV Shows
Hobbies
![Page 40: iStrategy Miami April 2013](https://reader033.vdocuments.site/reader033/viewer/2022060109/555458dcb4c905b7428b55fe/html5/thumbnails/40.jpg)
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
WHY CUSTOM KEYWORD CLUSTERS WORK
Music Cluster
Hobbies Cluster
TV Shows Cluster
Movies Cluster
![Page 41: iStrategy Miami April 2013](https://reader033.vdocuments.site/reader033/viewer/2022060109/555458dcb4c905b7428b55fe/html5/thumbnails/41.jpg)
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.
brandSATISFACTION Powered by
CLOSING THE LOOP TO MEASURE RESULTS
Brand SatisfactionData Analysis
Custom Surveysand Tracking
Execution
Content and MediaStrategy Development
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