istrategy melbourne - online video marketing: strengthening your content strategy - nick james, ride...
DESCRIPTION
Online video is more than just viral videos and YouTube sensations. Companies are using video across many applications to achieve numerous marketing goals; thus increasing overall ROI and effectiveness. But how do we make our video stand out, work across multiple devices, engage audiences and provide a measurable return to our bottom line. This session will outline how to use online video to obtain new customers, drive conversions, and strengthen brand loyalty. It will provide a holistic overview of the video marketing industry and a practical blueprint to online video success.TRANSCRIPT
