IN THE NEXT 40 MINUTES

Understand why customer experience and being easy to do business with is everything

Learn how mobile devices can help get things done by making them fun!

Uncover the areas in your business where mobility can give your people superpowers

@alivemob

@lukerides

linkedin.com/lukeharveypalmer

USER EXPERIENCE IS EVERYTHING

March 6th, 2008

...is the way a person feels about using a product, system or service. User experience highlights the experiential, a!ective, meaningful and valuable aspects of human-computer interaction.

Wikipedia

USER EXPERIENCE

improving customer experience

engaged workforce

improving productivity

increasing revenue

70 75 80 85 90

Telstra Productivity Indicator - 2012

thinking about your business over the next 12 months, how would you rate the following priorities?

“WE WASTED 2 YEARS IN DEVELOPMENT EFFORT” - Mark Zuckerberg

0

37.5

75

112.5

150

Mar 11 Jun 11 Sep 11 Dec 11 Mar 12

Total time spent using Mobile web v Apps

Source: Nielsen Smartphone Analytics

minutes spent per

month (billions)

who is more likely to purchase on their mobile?

45% of guys have shopped using a mobile device, compared with just 34% of females

(USamp Research - mobile shopping 2012 )

“No-one ever wants technology”

Jon Duhig, Principal, User Experience - Stamford Interactive

THE ALIVE ENGAGEMENT PROCESS

Create(Software Development)

Focus(Professional Services)

Extend(Managed Services)

Plan Design Build Deploy Market Manage Analyse

01.

Brief

02. 03. 04. 05. 06. 07. 08.

Plan Prototype

BE EASY TO DO BUSINESS WITH

"Simplicity is the ultimate sophistication."

Leonardo da Vinci

• Google introduced an extra 400 milliseconds into its search process = 8 million less searches/day

• Amazon reported that a 1 second delay in transaction times can wipe $A1.6 billion worth of revenue a day from its sales.

• 7pm Click Frenzy was achieving response times of 2.15 seconds. After 7pm and until midnight that plunged to 6.72 seconds.

IT Wire: The Day Retail Died Nov 21 2012

Amazon acquires Kiva for $775 million to bolster robotic workforce

IF YOU WANT IT DONE, MAKE IT FUN

WHAT IS GAMIFICATION

Gamification is the process of applying game mechanics to solve

problems and engage users.

GAME MECHANICS

• Achievements• Appointments• Behavioral Momentum• Blissful Productivity• Bonuses• Cascading Information Theory• Combos• Community Collaboration• Countdown• Discovery• Epic Meaning• Free Lunch

• Infinite Gameplay• Levels• Loss Aversion• Lottery• Ownership• Points• Progression• Quests• Reward Schedules• Status• Urgent Optimism• Virality

GAME MECHANICS

• Achievements• Appointments• Behavioral Momentum• Blissful Productivity• Bonuses• Cascading Information Theory• Combos• Community Collaboration• Countdown• Discovery• Epic Meaning• Free Lunch

• Infinite Gameplay• Levels• Loss Aversion• Lottery• Ownership• Points• Progression• Quests• Reward Schedules• Status• Urgent Optimism• Virality

Real time risk management. Largest integrated audit platform of its kind. 3 x increase in productivity. Winner - best in field services application!

GIVE YOUR PEOPLE SUPERPOWERS

Right now, there’s no other technology in the world that 87% of the world’s population owns...

THE FASTEST GROWING CONSUMER TECHNOLOGY IN HISTORY

“Compared to recent technologies, smart device adoption is being adopted 10X faster than that of the 80s PC revolution, 2X faster than that of 90s Internet Boom and 3X faster than that of recent social network adoption.”

(Flurry Analytics)

The convergence of mobile technologies, cloud computing, gamification, data analytics and social media has established an innovation platform with

unprecedented potential.

The most significant opportunities for leveraging the use of mobile technologies in business lie in the hands of your employees...

(40% of workers will be mobile in less than two years*)

*Gartner Symposium, San Francisco, Oct 24 2012

Sales Growth Mobile devices are allowing sales professionals to influence prospects in new ways, and capture data essential in decision making. Mobility is allowing organisations to access new markets, and attract new customers.

ProductivityIncrease productivity by allowing people to share content with each other from any location; remotely complete tasks that are then seamlessly integrated into front and back-o"ce systems; redesign business processes; and collaborate.

Service Delivery Customer expectation is changing faster than ever before. Customers and prospects need answers, and expect service in a timely manner… anywhere. Engage your employees by introducing new and exciting ways to interact with and service customers.

Di!erentiation Disruptive business models and service experiences are appearing daily. As new business becomes harder to find, innovation is gaining pace. Smartphone, tablet and mobile applications are changing customer demands by presenting new opportunities for business and government.

A LITTLE MORE

Real time risk management. Largest integrated audit platform of its kind. 3 x increase in productivity. Winner - best in field services application!

Event Manager. Event risk management. Increase in productivity. Captured business process.

Simplexity... understanding ACFI, and delivering real benefits to all parties. 20% penetration of Aged Care Residential facilities in Australia

the first cycling magazine application in the world; over 5,000 downloads, 80% in app purchases.

A mobile specific CMS system outputting to multiple mobile platforms

The first Australian football code app. # 1 app in Australia and NZ and the most downloaded sporting app on iTunes until that time.

sales growth: the ultimate guide to food, wine and sleep experiences in Australia. Over 50,000 downloads since launch in 2011

Integrated desktop and mobile ecosystem; real time messaging and expectation management. 50% reduction in service costs.

Over 4,000 surveys completed and over 1,000 instances of diagnosis and treatment.

IN CLOSING

user experience is everything...

IN CLOSING

If you want it done, make it fun

IN CLOSING

give your people superpowers!

P. +61 2 9460 3307 | F. + 61 2 9460 4440 ALIVEMOBILE.COM | BUILDING 6, 5 HOLT

STREET MCMAHONS POINT | NSW | AUSTRALIA | 2060

THANK YOU