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Issue 47 • March / April 2012 The business magazine for businesses in Surrey Surrey business news SCAN ME! Cobnor raft building race See Team Building feature on page 18 Team building News Motoring Data storage Business start-ups

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Page 1: Issue 47 • March / April 2012 SurreyIn this issue of Surrey Business News Publisher Surrey Business Publications Ltd, 8 St John’s Road, Tunbridge Wells, Kent TN4 9NP Advertising

Issue 47 • March / April 2012

T h e b u s i n e s s m a g a z i n e f o r b u s i n e s s e s i n S u r r e y

Surreyb u s i n e s s n e w s

S C A N M E !

Cobnor raftbuilding raceSee Team Buildingfeature on page 18

Team building

News

Motoring

Data storage

Business start-ups

Page 3: Issue 47 • March / April 2012 SurreyIn this issue of Surrey Business News Publisher Surrey Business Publications Ltd, 8 St John’s Road, Tunbridge Wells, Kent TN4 9NP Advertising

In this issue ofSurrey Business News

Publisher Surrey Business Publications Ltd, 8 St John’s Road, Tunbridge Wells, Kent TN4 9NP

Advertising Sharon Maslen, Space Marketing, 10 Clayfield Mews, Newcomen Road, Tunbridge Wells, Kent TN4 9PATel: 01892 677744 Fax: 01892 677743 Email: [email protected]

Editorial Philip Jones Tel: 01892 513033 Fax: 01892 513081 Email: [email protected]

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©Surrey Business Publications Ltd Although we always try to ensure that any information contained in ‘Surrey Business News’ is correct, Surrey Business Publications Ltd will not accept any liability for inaccuracies that may occur or their consequences. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means without prior permission of Surrey Business Publications Ltd. The opinions expressed in this publication may not necessarily be those of Surrey Business Publications Ltd.

News Total award 4

IBP pilots new coaching programme 4

Challenge for local companies 5

Smartcare opening in Merton 5

The shape of things to come 6

Castle has sights set on gold 6

Grundon spends to save 7

Business expo to be ‘bigger and better’ 8

To sell or not to sell: the case for succession planning 8

Planning for your end-of-year 9

Build you own brand 10

Real estate - Real advice - Real value 10

First ‘low-carbon workplace’ opens 11

New herald at castle 11

Moving up in Downs 11

IT Is your head in the clouds? 12

Motoring Getting the perfect company car 13

Data Storage Feature Choosing the right home for your backups 14

Feature Business start-ups 16

• Danetree International

• IA Computing

Feature Team building 18

• Cobnor Activities Centre

• Farnham Castle

• The Manor House

• Oatlands Park Hotel

• Barnett Hill

• Surrey Downs Golf Club

“The most important thing in theOlympic Games is not winningbut taking part; the essentialthing in life is not conqueringbut fighting well.”

Pierre de Coubertin (founder of modern Olympic Games)

In years to come, when peoplelook back on 2012 it is likely tobe remembered for three things:the Olympics, The Queen’sDiamond Jubilee and the worldnot ending (despite fatuousclaims from New Agers aboutMayan Calendars, robotuprisings, gravity shifts etc).

Currently the big potentialmoney-spinner for Surreybusinesses is the Olympics, withmany companies quick out of thestarting blocks to try and try andwin their share of Olympic gold.

The last evening stop for theOlympic torch, before it headsinto London, will be in Guildfordand locals will be able to enjoysome sporting events for free asthe cycling road race and thetime trials are coming to thecounty.

Dotted throughout this issueyou will examples of local firmslooking to strike while thisparticular iron is hot.

The Olympic spirit isn’t justabout individual success, though,but embraces the ideal ofteamwork – which is an ethiccelebrated in our feature onteam-building events that beginson page 18.

Away from the workenvironment, but still with acommon goal, team-buildingallows your employees thechance to really get to know eachother, united in competition.

These occasions trulyencapsulate Pierre de Coubertin’sdreams for the Olympics where itis as much the taking part thathelps bond a team together asthe winning.

Philip Jones, Editor Visit us online at: www.surreybusinesspublications.co.uk

Visit us online at: www.surreybusinesspublications.co.uk SURREY BUSINESS NEWS 3

Page 4: Issue 47 • March / April 2012 SurreyIn this issue of Surrey Business News Publisher Surrey Business Publications Ltd, 8 St John’s Road, Tunbridge Wells, Kent TN4 9NP Advertising

4 SURREY BUSINESS NEWS Visit us online at: www.surreybusinesspublications.co.uk

NEWS

Inspiring Business Performance (IBP)

has launched a new Chartered

Management Institute (CMI)

coaching pilot.

The pilot is open to any manager,

director or business leader who

would like to develop their

coaching skills, as well as HR and

Organisational Development

professionals and consultants –

either employed or self-employed.

Starting this month, the

programme will help participants

deliver coaching at its full potential.

It will cover both strategy (how

to plan, implement and evaluate a

corporate coaching programme)

and practical applications (the

knowledge and skills required for

effective and versatile one-to-one

performance coaching).

John Telfer, Managing Director

IBP pilots new coaching programme

IBP’s John Telfer

of IBP, said, “Current trends

indicate that coaching is

increasingly valued by organisations

and being used to develop all levels

of employees in the UK – despite,

or perhaps more importantly

during, the economic downturn.

“We are receiving a lot of early

interest in this pilot and the

feedback we are getting indicates

the strategic and practical mix is

rare. Due to demand we are already

planning to run more programmes

in parallel.

“Because IBP’s pilot addresses

both the strategic and practical

elements of coaching, participants

will gain a comprehensive

appreciation of this discipline, as

well as the skills to deliver effective

coaching programmes within their

own organisations or for clients.”

Learning is spread over six

months and will lead to the CMI

Level 7 Award in Coaching and

Mentoring.

The programme comprises four

one-day workshops and four three-

hour action learning sets to be held

in London from through to June.

For further information, email [email protected] or call 0800 612 3098

Total award Redhill-based Total Gas andPower beat off competition fromacross the UK to win the‘Community Initiative of theYear’ category at the UtilityIndustry Achievement Awards.

The accolade recognises thefirm’s Total Green Awards,established in partnership withthe Young People’s Trust for theEnvironment, which encourageprimary school children to takean interest in the naturalenvironment. Judges wereparticularly impressed by how ittied into the natural curriculum.

“The hard work both theYoung People’s Trust for theEnvironment and our own staffput into young people’simaginations and inspiring themto think about the world aroundthem, is something I believe wecan all be very proud of,” saidDirector John Shead.

Page 5: Issue 47 • March / April 2012 SurreyIn this issue of Surrey Business News Publisher Surrey Business Publications Ltd, 8 St John’s Road, Tunbridge Wells, Kent TN4 9NP Advertising

5Visit us online at: www.surreybusinesspublications.co.uk SURREY BUSINESS NEWS

NEWS

Smartcare opening in MertonWith established agencies in Weybridge, Farnborough and Epsom,

SmartCare Licence Ltd is opening a domiciliary care agency in Merton.

SmartCare Merton will be providing a wide range of professional,

high quality care services within people’s own homes. Smartcare’s

principal aim is to ensure compassionate care, designed to optimise

every client’s dignity and independence.

It is currently looking for potential Care Workers – from all walks of

life – for its Merton branch and invites anyone interested to either

contact the Merton Office or visit the SmartCare website and submit an

application.

For more information contact Sandra Findlater, RegisteredCare Manager, SmartCare Merton Ltd, Office 104, LombardBusiness Park, 8 Lombard Road, London, SW19 3TZ, ortelephone: 0203 3269 123, Sandra’s email address [email protected] while the website can be found atwww.smartcareuk.com

Challenge for local companiesOTM Consulting Ltd, Stevens & Bolton LLP and rhw Solicitors areamong the first local companies to pick up the gauntlet thrown downby Guildford YMCA, challenging them to raise sponsorship and testtheir team spirit.

With young people facing record levels of unemployment theYMCA, based in Bridge Street, Guildford is looking to redevelop itsbasement level to provide a dedicated learning space in which youthworkers can support and equip young people.

Creating the space is estimated to cost around £600,000 of whichthe YMCA is committing £100,000 from its reserves.

As part of the huge fundraising effort required, businessman RichardFox has conceived a challenge for local businesses, with each companypledging to raise at least £1,000 for the redevelopment project.

Richard has devised a Surrey Three Peaks Challenge, involving staffteams in either a 26-mile trek taking in Gibbet Hill, Holmbury Hill andLeith Hill, or a rather gentler option involving road transport – but stillincluding 14 miles with plenty of uphill stretches.

The challenge will take place over the weekend of 28 and 29 April.

Anyone interested in finding out more is welcome to call PeteBrayne on 01483 532555 or email [email protected]

Adrian Bourne of Stevens & Bolton LLP picked up the ‘gauntlet’pictured here with Luke and Peter

Page 6: Issue 47 • March / April 2012 SurreyIn this issue of Surrey Business News Publisher Surrey Business Publications Ltd, 8 St John’s Road, Tunbridge Wells, Kent TN4 9NP Advertising

The shape ofthings to come

The BIG eCommerce Conference

at the H G Wells Conference

Centre in Woking on 29 May, is

the biggest eCommerce event

for merchants in the UK.

The day includes five

scheduled seminars from top

industry experts and a three-

track workshop programme to

include a choice of three out of

nine workshops.

Conference topics to be

covered include: Finding More

Customers From Social Media;

Marketing And Growing Your

Database; Email Campaigns For

eCommerce; Finding More

Customers From Search; Website

Conversion And Customer

Engagement; Selecting The Right

Technology; Taking Payments

Online; Customer Retention;

Communication And

Relationships; and Motivation

And Inspiration.

The latest announced

speakers include Thomas Power,

the Chairman of ecademy, and

Benjamin Dyer, CEO of

eCommerce software Actinic

Online and Sign Up To – email

campaign management

software providers.

B Web, which is hosting the

day, is including a working lunch

and an after-event networking

session.

For more information please visitwww.TheBIGeCommerceConference.co.uk

6 SURREY BUSINESS NEWS Visit us online at: www.surreybusinesspublications.co.uk

NEWS

Jeremy Hunt, Secretary of State

for Culture, Olympics, Media and

Sport, visited Farnham Castle to

urge the tourist industry to sign

up to a new 20.12 per cent

discount scheme administered by

Visit England.

Inspired, the team at Farnham

Castle has applied this

promotional idea to its own

conference and meetings business

and – to celebrate this year’s

Olympic Games - has announced a

special 20.12 per cent discount

offer on all conferences to be held

at the Castle in June, July and

August 2012.

Jeremy Hunt addressed more

than 80 hoteliers, businesses and

tourism bodies, from across the

region, at the special event held

at Farnham Castle, which was

designed to showcase the

business, tourism, cultural and

sporting opportunities that the

Games bring.

The event was hosted by Kevin

Lorimer, Chairman of Visit Surrey.

Other speakers included Ruth

Mackenzie OBE, Director of

Cultural Olympiad, Oona

Muirhead, London 2012 Nations

and Regions Group member for

the South East, Councillor Denise

Saliagopoulos, Surrey County

Council and James Berresford,

chief executive of Visit England.

Jeremy Hunt said: “Surrey can

help start the Olympic gold rush

this summer – with the two road

cycling events on the first

weekend of the Games coming

right through the county. Box

Hill will be the make or break

moment for Mark Cavendish and

the rest of the Team GB riders.

But it’s make or break time now

for Surrey’s tourism businesses to

sign up for the 20.12 per cent

discount scheme and encourage

Brits to ditch Cyprus for Surrey

and holiday at home in 2012. I

really hope other businesses in

the region will take Farnham

Castle’s lead consider how they

can capitalise on the unique

opportunity this Olympic year will

present.”

Jeff Toms, Marketing and

Client Services Director for

Farnham Castle added: “Our

Olympic conference promotion is

just one of the innovative

packages we are planning to

offer our valued corporate

customer base in the build-up to

the games. We are aiming to

make the most of the unique

opportunity hosting the Olympic

and Paralympic Games offers and

I would encourage other local

businesses to consider how they

also can mark this very special

occasion.”

Farnham Castle’s offer applies

to a 20.12 per cent discount on

the full rates for any company

booking meetings or conferences

between now and August, which

are to be held in June, July and

August 2012.

Castle has sights set on gold

For further information please visit www.farnhamcastle.com or call 01252 721194

Page 7: Issue 47 • March / April 2012 SurreyIn this issue of Surrey Business News Publisher Surrey Business Publications Ltd, 8 St John’s Road, Tunbridge Wells, Kent TN4 9NP Advertising

7Visit us online at: www.surreybusinesspublications.co.uk SURREY BUSINESS NEWS

NEWS

Leatherhead-based Grundon

Waste Management Ltd, the UK’s

largest family-owned recycling and

waste management company, has

invested over £1.5 million in 16

new waste collection vehicles, as

part of its drive to improve

efficiency, reduce vehicle emissions

and minimize carbon footprint.

As is standard practice for the

company, Grundon specified

engines to the very latest emission

control standards, in advance of

that required by current

legislation, selecting Euro V EEV

(‘Enhanced Environmentally-

friendly Vehicle’) power units.

In addition, the vehicles boast a

number of features designed to

improve mechanical efficiency and

reduce cost:

• timed engine idle cut-off as

standard, which automatically

shuts off the engine if not used

for five minutes

• ‘road friendly suspension’ in the

form of air suspension on the

rear

• one driving and two steering

axles mean fewer tyres in

contact with the road surface,

resulting in less tyre wear and

improved fuel economy

• speed limiter set to 52mph,

instead of the more normal

56mph, to save fuel.

In addition, two of the vehicles will

be used to trial a new ‘Intelligent

Power Take-Off’ (PTO) system,

which aims to reduce power

consumption and improve fuel

efficiency.

These will also be the first

Grundon vehicles to comply with

Grundon spends to save

new Department for Transport

legislation covering conspicuity

marking. This entails the fitting of

reflective tape to the extreme side

and rear edges of heavy trucks to

not only indicate the presence of

the vehicle, but also to indicate its

overall dimensions.

These purchases form the latest

step in Grundon’s rolling fleet

replacement programme. The new

vehicles will be spread across the

company’s collection depots at

Leatherhead (Mole Valley),

Banbury, Cheltenham, Oxford,

Leatherhead, Reading and Slough.

For more information pleasevisit www.grundon.com

Page 8: Issue 47 • March / April 2012 SurreyIn this issue of Surrey Business News Publisher Surrey Business Publications Ltd, 8 St John’s Road, Tunbridge Wells, Kent TN4 9NP Advertising

8 SURREY BUSINESS NEWS Visit us online at: www.surreybusinesspublications.co.uk

NEWS

The issue of succession planningfor family businesses can seemlike a daunting prospect at thebest of times but with theeconomy still showing signs ofslower than expected growth, isnow the right time to be thinkingabout handing over the reigns ofthe business to a new owner ormanagement team? Will Lindsay,Regional Director South fromClydesdale Bank explains thatregardless of how well a familybusiness is performing,succession planning is somethingwhich should be considered inconjunction with yourprofessional advisors:

“The question of whether adownturn is a good time to passon the ownership of yourbusiness to a successor orwhether it is better to wait, is aparticularly difficult one toanswer. The UK Government hasestimated less than 15 per centof family-owned firms reach thethird generation, meaning thevast majority will either changehands or close completely.

“Broadly speaking there arethree main options: pass thebusiness on to a family member;transfer control to existingemployees or sell the businessoutright.

“While you might like to keepthe business within the familythere are a number of importantissues to consider. You have to berealistic: ask yourself whether thepeople you have in mind have theskills to drive forward the businessor whether they would take onthe role out of duty rather than agenuine desire to do well.

To sell or not to sell: the casefor succession planning

“If your business has been agoing concern for some time butis struggling in the currenteconomic climate, you mightthink now is a good time simplyto sell up but there are obviousrisks to that strategy. If yourbusiness is experiencing highlevels of debt you are unlikely torealise a healthy profit which, ifyou are planning to retire, couldhave a major impact on yourplans.

“An increasingly popularoption is to sell on the businessto current employees. This hasthe benefit of giving you peaceof mind that the business willsurvive in its present form giventhe level of experience the staffhas within the company and theirvested interest in making itperform in the long term. Thisprocess might involve selling yourstake over a period of time andwill depend on access to financefrom the new managementteam.

“Whatever option you feel isbest for your business, it will beimportant to seek outprofessional advice and plan anexit strategy. For many the

thought of leaving their businessfor someone else to run is thebiggest hurdle of all – learning tolet go is an important first step.

“If you want to sell thebusiness to employees or hand itover to a family member you willhave to be happy there are theskills within the company to takeit forward. It will be necessary toplan ahead, and with any legalhandover likely to take up to 18months this could be a prolongedexperience.

“Capital Gains Tax is alsosomething you will also have tokeep in mind, although it ispossible that some owners willbe eligible for EntrepreneursRelief.

“Essentially the mostimportant thing about successionplanning is that it is somethingthat requires meticulousattention to detail.

“Due to the current state ofthe economy and the Mergersand Acquisition market it isimportant to be aware that yourbusiness may not realise whatyou feel is its full market value inan open sale. The EuropeanCommission estimates that 10per cent of company liquidationscome about because of poorlyplanned succession, so you haveto ask yourself whether you wantyour business to become justanother statistic.

“Whatever you decide yournext move to be, it’s important totake professional advice andproduce a structured plan – onlyby doing this will you give yourcompany the best chance ofsurvival.”

Will Lindsay, Regional DirectorSouth from Clydesdale Bank

Business expo tobe ‘bigger andbetter’

The Guildford Means BusinessExhibition returns to GuildfordSpectrum on Wednesday, 16May and aims to be bigger andbusier than ever.

Over 80 local companies andorganisations will be displayinghundreds of products andservices that will be of interest tovisitors as more and morecompanies take the decision tobuy local.

The seminar programme willinclude Internationalmotivational speaker DavidTaylor – The Naked Leader, abreakfast presentation byGuildford Borough Council,speed networking, and aninteractive team buildingexperience.

Guildford Means Business issponsored by Guildford BoroughCouncil, Surrey Advertiser andSurrey Chambers of Commerce.The event aims to attract up to athousand business owners andmanagers and provides the bestopportunity in the region tomeet, learn, socialise and getmotivated for the months ahead.

Admission to the exhibitionand the seminars is free andparking for show visitors is free.

Those wishing to register andgain fast track entry should visit the show websitewww.guildfordmeansbusiness.com

Page 9: Issue 47 • March / April 2012 SurreyIn this issue of Surrey Business News Publisher Surrey Business Publications Ltd, 8 St John’s Road, Tunbridge Wells, Kent TN4 9NP Advertising

9Visit us online at: www.surreybusinesspublications.co.uk SURREY BUSINESS NEWS

NEWS

Many directors and business

managers will be making the

final adjustments to their

businesses as they focus on the

end of their trading year this

month, writes Keith Churchouse

of Guildford’s Chapters Financial

Limited.

From an individual and

personal viewpoint, they may be

planning the adjustments to their

own financial planning in using

up ISA allowances (£10,680) and

Capital Gains Tax allowances

(£10,600) at the end of the tax

year 2011/2012, on 5 April.

The tax year end is usually a

significant planning time for

individuals considering their

valuable tax allowances both pre-

and post the turning of the tax

year.

This tax year (2011/2012),

alongside the standard tax

allowances that many use in the

lead up to Easter, there are

additional changes that have been

introduced, particularly in the area

of pensions that need to be

considered by many.

These are detailed below:

Pension Contribution Limits:Many clients have been interested

in the higher levels of pension

contributions that can be paid. In

previous tax years, some were

restricted to a total additional

contribution of £20,000 gross in

year (known as Anti-Forestalling).

This changed in this tax year to a

higher level of £50,000 per annum

gross, inclusive of existing

contributions (both employer and

employee).

In addition, for those who want

to go further with their pension

contribution, it is also possible for

pension scheme members to now

use a three year Carry Forward

facility to use up pension tax

allowance from previous years

(where available). As an example,

this might be useful for those

getting close to their planned

retirement time.

Lifetime Allowance & FixedProtection: Those affected by thefall in the Lifetime Allowance from

£1.8m to £1.5m in April 2011 can

apply for Fixed Protection. Any

application to HMRC must be

received on or before 5 April 5

2012. Full details and detailed

conditions of this new protection

arrangement are available on the

HMRC website. You may need to

think carefully about this protection

issue and any future membership

of the new Auto-Enrolment/NEST

pension, which may invalidate the

Fixed Protection you secure.

For more information on thesecomplex, financial matterscontact Keith Churchouse atChapters Financial Limited inGuildford on 01483 578800 or via email [email protected]

Chapters Financial Limited is authorisedand regulated by the Financial ServicesAuthority, Number 402899.

Planning for your end-of-year

Page 10: Issue 47 • March / April 2012 SurreyIn this issue of Surrey Business News Publisher Surrey Business Publications Ltd, 8 St John’s Road, Tunbridge Wells, Kent TN4 9NP Advertising

10 SURREY BUSINESS NEWS Visit us online at: www.surreybusinesspublications.co.uk

NEWS

The current economic climate is

presenting most businesses with

unprecedented levels of challenge.

Naturally, the commercial focus for

most businesses is firmly on the

core business.

Real estate issues may not be a

top priority, however, the

commercial property market has

changed significantly in a very

short space of time and with

change comes opportunity,

according to Guildford-based real

estate advisers Vail Williams.

It is well worth any occupier

looking at their current needs and

for most businesses there are

some excellent opportunities to

cut costs and put themselves in a

more advantageous position for

the future.

Recognise the value in your

lease. Your lease is an important

bargaining tool. Landlords want

commitment and a steady income

stream. Currently the balance lies

with the tenant. Break clause

renewals are valuable

opportunities for you to improve

your term or the conditions of

your tenancy.

Early negotiation can pay

dividends. You don’t need to wait

for an upcoming event such as a

break or end of a lease to enter

into negotiations. Landlords are

also looking for security of income

and are willing to reduce costs for

longer tenures. Break clauses can

be traded for better terms and

there are other possibilities for

securing a more settled future for

your business on more favourable

terms.

Scrutinise your business rates.

Experience has taught us that

many companies are frequently

overpaying on rates. Often they

are unaware of their entitlement

to rate relief or have little

knowledge of what might qualify

them for a reduction in rates.

Don’t let planning permission

lapse. Most planning permissions

now have a life of three years.

With many developments being

delayed it is important not to let

these permissions lapse or asset

values could be seriously affected.

Renewing lapsed consent can be

both costly and challenging with

the continual changes in planning

regulations.

Renegotiate or seek to remove

Section 106 legal agreements.

With falling values and finance

harder to obtain, the level of

financial contributions sought

through some Section 106

agreements can seriously impact

on the financial viability of some

developments. Some Local

Planning Authorities recognise

this, so now is a good time to re-

negotiate or remove such

obligations.

Look at what you are paying in

service charges. Most occupiers

never question their service

charges. They should! Frequently

landlords overcharge or include

items that don’t conform to the

terms of the lease. A simple audit

can often rectify matters, saving

important costs and avoiding time-

consuming and unnecessary

disputes at a later stage.

Use your bargaining power to

mitigate dilapidations. This isn’t

just about cost savings but cost

avoidance. It pays to take a more

sophisticated approach to your

repairing responsibilities. Your own

accurate assessment of the extent

of your liabilities at an early stage

means that you can take a more

prudent approach to budgeting. It

also means that you can use this as

a factor in future lease

negotiations to mitigate your

liabilities.

Plan maintenance to create cost

certainty. Planned maintenance of

your property has two great

advantages. Over time a proactive

approach will undoubtedly reduce

costs. It also means that costs are

spread better over time, improving

cashflow and providing greater

cost certainty for the business.

Take stock of your space

requirements. Are you using your

space effectively? Is there scope to

consolidate your accommodation?

It could well be that there is an

opportunity to restructure your

lease and secure a better deal on

less space.

Now could be the time to

invest. With the fall in commercial

property prices and interest rates

at their lowest for decades, now

could be a good time to consider

buying a freehold. Mortgage

payments are often less that half

the cost of renting, whilst the

company or pension fund also

gains an asset.

The advice outlined here

represents some of the ways in

which occupiers can make the

most of the current economic

conditions. Vail Williams works

nationally with a wide variety of

organisations to reduce their real

estate costs and create commercial

advantage for them where they

may not recognise the possibilities.

For more information contact Vail Williams on 0118 9335600, [email protected] or visitwww.vailwilliams.com

Real estate - Real advice - Real value Build youown brandA new personal branding

network which could

revolutionise the way people

present themselves to potential

employers has been launched

by an Epsom entrepreneur.

What Is My Brand,

www.whatismybrand.com, is

an online network that allows

people to showcase their own

unique talents, build a personal

brand and express opinions on

the brands they like.

Sunny Arora, founder of

What Is My Brand, says: “The

most successful companies in

the world all have strong

brands – a great brand sells. We

believe that this works equally

well for individuals. You only

have to look at people like Lady

Gaga and David Beckham to

know how successful a personal

brand can be. What Is My Brand

is all about the brand of You.”

Mr Arora, who lives in

Stoneleigh in Epsom, has been

working on the launch of the

network for the past 18

months. He came up with the

idea after working in business

development roles for leading

brands in the IT and

telecommunications industry.

As a member of What Is My

Brand, individuals will be able to

create a personal profile which

can be accessed by potential

employers from a host of

different sectors – from the

theatre and television, sports

and leisure, to banking and

legal services.

Page 11: Issue 47 • March / April 2012 SurreyIn this issue of Surrey Business News Publisher Surrey Business Publications Ltd, 8 St John’s Road, Tunbridge Wells, Kent TN4 9NP Advertising

11Visit us online at: www.surreybusinesspublications.co.uk SURREY BUSINESS NEWS

NEWS

www.shipleys.com

Personal and comprehensive service for individuals andbusinesses, large and small, covering; audit, accountancy,taxation, expatriate tax, strategic planning and corporate finance.Contact: Jane Henman, Simon Robinson, Mike Luckett, SteveFoster or Oliver Heslop.3 Godalming Business Centre, Woolsack Way, Godalming, Surrey GU7 1XWT 01483 423607F 01483 426079E [email protected]

The UK’s first “low-carbon

workplace” was officially opened

last month by Anne Milton,

Member of Parliament for

Guildford.

The Billings, located opposite

the train station in Guildford, is a

160-year-old former printing

press, selected as an ideal refit

opportunity for the Threadneedle

Low-Carbon Workplace Trust

(LCW), partly thanks to the

thermal properties of its high-

ceilinged rooms and thick walls.

It will now operate under a

new model of landlord-tenant

relationship in which LCW takes

an active role in helping

occupiers to manage energy

usage down on an ongoing

basis. The first occupier, Investec

Wealth and Investment Ltd, is

already benefiting from energy

efficiency advice to help it occupy

the building as closely as possible

to its design specification.

First ‘low-carbon workplace’ opens Moving up in Downs

Dorking and Godalming-based

law firm Downs Solicitors LLP

has appointed Martin Steer as

a partner in its Dispute

Resolution team and Sarah

Bradford as a solicitor in its

Family Law team.

Martin specialises in

commercial dispute resolution

cases – such as shareholder

disputes, corporate insolvency,

professional negligence claims

and debt collection. He has

particular expertise in

property-related disputes.

Sarah specialises in family

law, such as pre-nuptial

agreements and co-habitation

arrangements, divorce,

childcare and custody issues.

Sarah is soon to pilot an out of

office hours appointment

service to enable busy

professionals to access family

law advice more easily.

Martin and Sarah will be

based in the firm’s Godalming

Office and can be contacted

on 01483 861848.

More information about

Downs Solicitors LLP

can be found at

www.downslaw.co.uk

New herald at castle Farnham Castle, the conference and events venue, has appointed KarenFairs as its new Business Development Manager. Her role will be toincrease footfall at the historic castle.

Before joining Farnham Castle, Karen was Account Manager at creativeagency Ten Alps. She has also worked with other marketing organisationsmanaging clients such as Universal Studios and First Choice Holidays.

For more information about Farnham Castle visitwww.farnhamcastle.com or call 01252 721194

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For more information contact David Williams on 0845 5210822, via email at [email protected] or visitwww.interfuture.co.uk/cloud/

Have you considered ‘CloudComputing’ for your business?Should you? Is it an inevitabletransition technology? DavidWilliams of Interfuture Systems Ltd,an IT Consultancy and Servicescompany, gives his insight into theconfusion that surrounds themother of all acronyms.

There’s been a lot conjecturearound ‘the cloud’ when it comesto technology and IT in the pastfew years. Some will insist it’s arevolution as big as the advent ofthe microprocessor and that thecloud is quickly changingbusinesses as we know it, forcing itto reboot how it thinks about ITand its delivery in this ever-connected world.

There is certainly a lot of truthhere. But is it for every business –and to what extent?

By 2020, one third of all datawill reside in or go through thecloud (Source: CRN publication13/02/12).

This is an important statistic andone would think that this shouldbe higher given the levels ofinterest, investment and furorearound the whole technology.

However, if in eight years this isthe suggested level of take-up,does it imply that where anapparent minority of businessessee it as an absolute strategicprogression that transforms theiroperations and saves money,others may not agree and

tentatively look to cherry pickelements of ‘the cloud’ into theiroperation as a hybrid mix oftraditional in-house and cloudbased solutions?

Or could it simply mean themajority of businesses will opt tostay with their on-site setupbecause it works and works well?

Should your business embracethis technology now and push it onas an inevitable progression to stayabreast with these technologicalchanges?

This is the question that vexes agreat number of SME businesseswho continue to struggle with afundamental understanding ofwhat it is, what it can deliver andwhy.

In truth every organisation hasits own specific needs andrequirements - be that remoteworking, in-house applications(either off the shelf or bespoke),accounts systems either for simpleday-to-day accounting or morecomplex manufacturing processingetc as well as factoring in thelocation of the company officesand what level of communicationsare available.

There is absolutely no ‘fit all’solution with the cloud for SMEbusinesses and a careful review ofall the elements is required toensure when you take the decisionto float with the cloud it is donewith a proper and consideredapproach.

Is your head in the clouds?

12 SURREY BUSINESS NEWS Visit us online at: www.surreybusinesspublications.co.uk

IT

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13Visit us online at: www.surreybusinesspublications.co.uk SURREY BUSINESS NEWS

MOTORING

As a fleet manager of a large

corporation a few years ago I had

to arrange the collection of an

outgoing MD’s car. It was the old

Jaguar XJ with the 4-litre petrol

engine.

Reflecting on his time with the

company, cars and his move to

pastures new, the MD

commented: “Well at least I never

had to drive a diesel”. The new

policy had been introduced about

two years prior and his car was

due for replacement. It was an

interesting comment considering

he had no small part in setting

that policy.

Diesels have come a long way

in the last 10 years and currently

account for 54 per cent of new

car sales. Considerable reductions

on CO2 emissions now make

them a more attractive

proposition for the company car

driver with lower Benefit-In-Kind

taxation.

But an effective company car

policy must be a balance between

a number of key factors which

include the obvious ones such as

cost, motivation for the employee

with choice, ease of management

and projecting the right image for

Getting the perfect company carEmployers and employees will always have diverging views of what should be

provided as a company car. How can both get a fair deal when there is so much

pressure on cost, asks Ian Davidson, Principal of Vectura UK?

the company. As one senior exec

said: “We can’t have our guys

turning up in Porsches; we sell to

the NHS!”

Considering the cash option, it

is surprising how many companies

do not know what exact value to

offer their employees as an

equitable cash option.

In our view a fair cash option is

an essential part of any policy. It

allows the employees a freedom

of choice and can take away a

significant burden from the

company.

It can also offer some less

obvious benefits such as having

no reallocation of a company

vehicle when an employee

leaves – it can start the

relationship off on the wrong

foot if you offer the new

employee a badly-kept company

car that is unsuitable and not to

his taste.

Employees may range from the

individual that just wants a no-

hassle company-provided car, to

the well-paid employee who

wants to put his allowance to

running his Aston Martin. A well

devised policy can meet all the

employee requirements whilst

controlling cost.

In previous articles we have

touched on the subject of market

rate more than once. This is a

key element of giving the

employee more and the company

paying less. The first of two

good examples would be

sourcing nearly new cars in

preference to brand new cars.

Depreciation is highest in the first

year especially at the prestige or

performance end of the market.

We have discussed this option

with several corporate clients and

are now looking to put together

a packaged solution that offers

benchmarked cars.

The second area is in the new

car market that is all about point

purchase – what deal is there at a

specific time that can offer

extraordinary terms.

As a consultancy we work for

our clients to look at overall fleet

policy or just assist you as a

corporate or an individual get the

best terms on one car.

For more information call IanDavidson on 01252 837014

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14 SURREY BUSINESS NEWS Visit us online at: www.surreybusinesspublications.co.uk

DATA STORAGEFEATURE

Tape continues to prove to be the

favoured approach amongst the

large majority of businesses and

leading organisations, largely

owing to the relative low cost

combined with the longevity and

reliability of the media, writes Jez

Tibbetts, Operations and

Business Manager for Saracen

Datastore Ltd.

Ensuring you can keep your

business up and running though

means taking your backup tapes

off-site and in to the care of a

trusted partner. It is vital to your

organisation that this choice is a

good one.

So what should you be looking

for in a partner?

Security – Security of facilities;

of operations; in-transit; in

personnel; at point of delivery.

Choosing the right home for your backups

Access – Fast and efficient

retrieval services (24/7) that really

‘deliver’. Scheduled and ad-hoc

options to ensure all eventualities

are covered off.

Environment – Temperature

and humidity controlled storage

environment.

Protection – Storage area

should be a well constructed, fire

protected room / vault with a gas

fire suppressant. Whilst 30 mins

fire protection is a minimum, all

serious good providers will offer

up to four hours’ protection.

Audit Trail – Barcode tracking

is essential and also vitally

important to preserve the chain

of custody in this day and age oflegal and statutory requirements.Knowing where your businesscritical data is at any given pointin time detailing who, what,where and when is key.

Tape really does deliver oncost, continually proving timeand time again that it is arelatively inexpensive and reliablemedium when stacked upagainst disk based solutions. Butin order to maximise yourinvestment in a tape solution youmust source a tried and trustedprofessional off-site vaultingpartner. Get this decision rightand reap the benefits for yourbusiness.

Saracen Datastore can be contacted by calling 0800 740 8700,emailing [email protected] or visitingwww.saracendatastore.co.uk

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15Visit us online at: www.surreybusinesspublications.co.uk SURREY BUSINESS NEWS

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16 SURREY BUSINESS NEWS Visit us online at: www.surreybusinesspublications.co.uk

FEATURE

It may seem an obvious thing to say,

but there is more to starting your own

business than a single, brilliant idea.

This issue we spoke to a couple of

experts about other matters you need

to consider when taking that brave

first step...

Business start-upsTurning that bright idea into a business

The art of negotiationin start-ups

While raising investment,

business start-ups will have

numerous discussions and

negotiations with financiers in

order to achieve the best end

result, writes Dawn Stallwood,

CEO of Danetree International.

One of our most rewarding

activities is supporting early stage

business with executing their

business plans and managing

their commercial negotiations.

Following these guidelines will

help ensure your business gets on

the right track.

What makes a start up

business get going and keep

going?

1 Really understand your

market, your audience, your

positioning. Write a business

plan. Have something that

your customer and

stakeholders want or can be

persuaded they need.

2 Ensure your business model

works in terms of customers

and stakeholders actually

being able to pay you in

timescales you can work

with. Managing cash-flow is

crucial, always.

3 Research and carefully select

and manage your supply

chain. They are intrinsically

linked to your ability to

deliver on your customer

promises.

4 Fully understand how to

monetise your business.

Sounds simple but this is

often overlooked. A start up

business needs supporters –

clients and suppliers alike.

5 Terms of business and

contract paperwork are

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17Visit us online at: www.surreybusinesspublications.co.uk SURREY BUSINESS NEWS

FEATURE

essential. It represents keyprotection of your revenue,points of difference androute to market.

6 If your business is the sortwhere your scope or projectbrief with a customer canchange, be firm andconstructive with yourchange control procedures.

7 Moving into internationalmarkets needs to beplanned and legally sound.Using a mobile notaryservice likecompanynotary.com canstreamline the task ofdocument notarisation.

Now is a great time to be

entrepreneurial. Although there

are risks, these can be managed

or mitigated by careful

commercial negotiation and solid

contract management.

For futher information call0203 551 5980, [email protected] visit www.danetree.com

Staying safe on theinformationsuperhighway

Coulsdon’s 1A Computing has

drawn up a shortlist of online

security advice for those taking

the plunge into starting up their

own business.

P4ssw0rd Pr0t3ct: Access to allequipment, wireless networks

and sensitive data should be

guarded with unique user names

and passwords, containing

numbers and letters and symbols.

Don’t use the dog’s birthday!

Clunk-Click: Never, ever click onunsolicited email attachments,

which can contain viruses, Trojan

programmes or computer

worms. If you’re unfamiliar with

the source, be safe and delete

the message.

Who are you?: Phishing scams

operate by sending innocent-

looking emails from apparently

trusted sources asking for

usernames, passwords or

personal information. Some scam

artists even create fake websites

too. Always go directly to a

company’s known internet

address or pick up the phone

before providing such info or

clicking on suspicious links.

Coughs and sneezes: If you’reworking at home or on an office

network, it pays to install basic

virus scanning capability on your

PC or mobile device. Many

network providers now offer

such applications for free.

Keeping software of all types up

to date is also imperative,

including scheduling regular

downloads of security updates,

which help guard against new

viruses and variations of old

threats.

Stay alert: Change passwordsregularly and often. It may seemobsessive, but being a bitparanoid could prevent a majordata breach.

For further information call020 8660 1730, [email protected] orvisit www.iacomputing.co.uk

Dawn Stallwood

Successful negotiating

Prepare and spend time on

commercial negotiations. It’s

essential to think carefully before

committing to a commercial

strategy which might not work

for you. It’s easy to get caught

out with fast-paced negotiations

so take a break or re-group if

necessary. If you don’t have the

expertise inside your business,

use a commercial counsel or

lawyer to support your

negotiations.

When negotiating with

stakeholders always ask the

question ‘what’s in it for me’, as

if you were them. Similarly,

managing expectations is vital.

The process of contract

discussions achieves this, but only

if well documented.

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18 SURREY BUSINESS NEWS Visit us online at: www.surreybusinesspublications.co.uk

FEATURE

With budget strings ever-tightening, companies are becoming increasingly

inventive when it comes to team building exercises – getting the best value they

can from their investment in staff days out. Surrey Business News spoke to a

number of top team-building venues in the region to see what they were doing to

attract business in this tough climate.

From goose herding to golf…

Great experience forall ages

Cobnor Activities Centre is

expanding its established

programme after several highly

successful team-building events

last summer.

“Cobnor Activities Centre was

established in 1979 and

continues to offer a range of

courses to give young people in

the local area the opportunity to

experience challenging outdoor

activities, both water and land

based,” said Mark Murray-

Brown, Centre Manager.

“But we are receiving an

increasing number of enquiries

from businesses and

organisations in the South of

England looking to offer their

staff ‘something different’ in the

way of team-building, with an

ever-diminishing budget.

“We realise that we are

perfectly positioned to meet this

increase in demand and we are

able to offer a tailor-made day in

an idyllic setting. Cobnor can

offer groups, ranging from eight

to 100 people, a team-building

experience that is affordable and

fun as well as achieving the

desired purpose of getting teams

to work more effectively

together.”

Companies and organisations

work with the instructors at

Cobnor, in West Sussex, to plan

their bespoke day around a

variety of activities, which could

include: sailing, canoeing,

kayaking, climbing, mountain

biking, archery, low ropes,

orienteering and raft building.

There is also optional on-site

catering and a residential block.

Cobnor is served by good road

and rail links to London, Surrey,

Hampshire and Sussex.

To find out more aboutCobnor Activities Centre’steam-building activities ormake a booking call 01243 572791 or [email protected]

Cobnor Activities Centre

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19Visit us online at: www.surreybusinesspublications.co.uk SURREY BUSINESS NEWS

FEATURE

Farnham Castle

Going for Gold!

With the 2012 Olympic Games

just around the corner, there is

no better theme for bringing

people together and building a

positive team spirit. Farnham

Castle Conference and Events

Centre has got together with

Surrey based events company,

Country Wide Special Events

(CWSE), who have been running

successful team building events

for many years, to offer an

Olympic themed Team Building

Day aimed at corporate

organisations.

Although the day is designed

to be great fun, the benefits to

corporate organisations are far

reaching, as staff break down

communication barriers, build

better relationships and gain

trust and confidence in each

other. These are all valuable skills

to take back into the working

environment.

Following an opening

ceremony, attendees will ‘go for

gold’ in Olympic events such as:

Archery, Beach Volleyball,

Shooting, Fencing & Boxing,

Athletics and Football. The day

culminates in an Olympic style

prize giving and closing

ceremony.

Holding the day event at

Farnham Castle means guests

have the opportunity to

participate play in challenging

events games in the spectacular

Castle grounds. High quality

catering, served in the Castle’s

Norman dining room, can be

provided, plus on-site

accommodation in one of the

most stunning buildings in the

South of England.

As well as this themed event,

Farnham Castle and CWSE also

offer alternative half-day or full-

day activity packages for both

private and corporate clients

including Battlefield Live, Laser

Clay Pigeon Shooting, Archery

and a broad range of challenging

team building activities. These

types of activities have a wide

appeal. In addition to corporate

clients, they are already

attracting interest from private

parties, families, and even stag

and hen parties, where packages

can be tailored to suit particular

needs.

For further informationplease visitwww.farnhamcastle.com(01252 721194) orwww.cwse.co.uk (01428 682887)

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20 SURREY BUSINESS NEWS Visit us online at: www.surreybusinesspublications.co.uk

FEATURE

QUOTE

SURREY BUSINESS

• 10 Acres of secluded gardens• 144 en-suite bedrooms offering verymodern facility

• 6 main meeting rooms-10- 300 delegates theatre style6 syndicate rooms to seat up to 10 boardroom style

• The Foyer Area is home to a loungebar where guests can enjoy lightsnacks and beverages as well asafternoon tea

• Free broadband access in all ourbedroom accommodation. Free Wi-Fi internet access in all publicareas and meeting rooms

• 9 hole golf course, tennis court, fullyequipped gymnasium

• 4 rooms licensed for Civil WeddingCeremonies. Wedding receptionsranging from 10- 220 guests

• The Broadwater Restaurant offersexcellent and imaginative cuisine

Oatlands Drive, Weybridge, Surrey KT13 9HB Tel: +44 (0)1932 847242 • Fax: +44 (0)1932 821413

Email: [email protected] • www.oatlandsparkhotel.com

Oatlands Park Hotel, Weybridge

Relax in countryside

The Manor House is an

independently owned

conference centre and hotel, only

an hour from central London, yet

situated close to Guildford with

easy access from the M25 and

Heathrow and Gatwick airports.

Headmaster of Charterhouse

School, the Manor House today

has 31 bedrooms, 11 conference

and syndicate rooms, a

restaurant, and a bar and gym.

The meeting rooms all have

natural daylight and many have

stunning views or beautiful

features such as old fireplaces,

panelling or intricate

plasterwork.

There’s even a unique creative

thinking space, the de Bono

room, for clients looking for

something a little different.

Special care has also been

taken with the bedrooms,

making sure they are peaceful

places away from the hustle and

bustle of the working day, but

with facilities to make sure that

guests can stay connected with

the office at all times. Wifi is

available throughout and is free

of charge.

For more information pleasecall 01483 413021, [email protected] orvisit www.themanor.co.uk

Try your hand atherding geese

Overlooking the Broadwater

Lake, Oatlands Park Hotel in

Weybridge offers delegate

packages catering for between

eight and 300.

With golf, tennis, croquet and

ten acres of parkland with far

reaching views over the Surrey

countryside, Oatlands Park

provides a great venue for team

building.

They are happy to work with a

company’s event organiser or can

offer their own agents to tailor

activities to a client’s personal

requirements.

Popular activities at Oatlands

Park include: golf on its nine-hole

par-three course; croquet; tennis;

laser clay pigeon shooting; goose

herding; large inflatables and

slides; falconry; treasure trails;

The Manor House

Dining in style

High standards in every room

Originally built in the 1890’s as

a private home for the Assistant

It also carries a Green Tourism

Business Scheme gold award.

The meeting rooms at the

Manor House focus on providing

conference facilities for corporate

customers, but with the

character and charm that might

be expected from a country

hotel.

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21Visit us online at: www.surreybusinesspublications.co.uk SURREY BUSINESS NEWS

FEATURE

and murder mystery

At the end of a busy day

visitors can keep in touch with

their office with complimentary

Wifi access or simply unwind in

the relaxed surroundings.

For more information

telephone 01932 847242 or

visit

www.oatlandsparkhotel.com

Training venue offersfree team buildingtasters

Sundial Group’s Guildford-based

meeting and training venue,

Barnett Hill, is opening its doors

for free team building tasters to

showcase Sundial’s brand of cost-

effective team building activities,

Teamscapes.

The free tasters on 15 March(and repeated in June) aim toshow the benefits of usingTeamscapes for teams of allshapes and sizes as well as theselection of fun and excitingindoor, outdoor and culinaryteam building activities which areavailable throughout the UK.

The presentation includestasters of both indoor and outdoorteam building exercises as well as

an overview of typical learningoutcomes, from improved teamwork and communication toincreased group morale.

The session concludes with abuffet lunch prepared by BarnettHill’s chefs. In addition, Sundialcan also offer complimentarydinner, bed and breakfast thenight before the event toattendees (subject to availabilityat Barnett Hill).

Plenty of room at Oatland Park

Attention to detail at Barnett Hill

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22 SURREY BUSINESS NEWS Visit us online at: www.surreybusinesspublications.co.uk

FEATURE

The indoor element of the

event will run in one of Barnett

Hill’s 15 conference and meeting

rooms, whilst the outdoor

component will take place

amongst the venue’s 26 acres of

grounds, using one of the

purpose-built team building

activity areas.

Attending the event is

completely free but registration is

essential. This can be done via

the Barnett Hill or Sundial

Teamscapes website, both of

which are accessible from

www.sundialgroup.com or call

01604 731790 to register.

Lucy McGibbon, Sundial’s

Learning & Development

Director, who will be at Guildford

Means Business on 16 May

presenting the seminar The

Power of Experiential Learning –

Seeing Is Believing, said, “These

taster sessions are perfect for

experiencing Teamscapes and

demonstrating exactly what they

can do for you.”

For further information call

01483 893361, email

[email protected] or

visit www.sundialgroup.com

Everyone is welcomeat the club

Surrey Downs Golf Club, located

in the village of Kingswood,

prides itself on being “a modern,

successful venue where people

feel welcome and relaxed” – and

so doesn’t pressure visitors with

“stuffy dress codes and mobile

phone bans”.

Innovative events at Barnett Hill

Surrey Downs Golf Club

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23Visit us online at: www.surreybusinesspublications.co.uk SURREY BUSINESS NEWS

FEATURE

Event Manager Zoe Brown

explained: “We want all who

come here to feel like we treated

them exactly like we would our

most regular members by

showing them the same courtesy

and respect.”

The clubhouse offers three

separate meeting rooms: the

Willow Suite, its main, multi-

purpose room for up to 150 and

the Rowan (24) and Chestnut

(16) boardrooms.

On weekdays (except Fridays)

from April to June 2012 the club

is offering ‘getting to know you’

deals on day delegate packages

for new clients.

Zoe added: “Of course, not

everybody wants fixed packages

and we think you’ll find us pretty

flexible if your requirements are

not standard.”

For more details visit

www.surreydownsgc.co.uk/

events-conferences.html or

call Zoe on 01737 839090

(option 2)

Surrey Downs GolfClub Packages

Package 1

Full room hire (7.30am – 5pm),Use of a flipchart & projectorscreen, three servings oftea/coffee, two course fingerbuffet lunch, fresh fruit bowl,complimentary wifi, squashand water.From £20 per person*

Package 2

Full room hire (7.30am – 5pm),Use of a flipchart, projectorand screen, Arrival tea/coffeeand pastries, mid-morningtea/coffee and biscuits, twocourse fork buffet lunch,afternoon tea/coffee and cake,fresh fruit bowl, complimentaryWifi, mineral water and squashFrom £28 per person*(*minimum numbers apply)

Excellent facilities at Surrey Downs Golf Club