ispor 2016 social listening for safety outcomes & pharmacoeconomic considerations: has the time...
TRANSCRIPT
May 24, 2016
ISPOR 2016 • Washington, DC
Social Listening For Safety Outcomes &Pharmacoeconomic Considerations:
Has The Time Come?
Proto-AEPosts with resemblance to Adverse
Events
AstheniaMedDRA: 10003549
DizzinessMedDRA: 10013573
Data Processing
Collect unstructured data fromsocial media APIs, third-partyauthorized resellers, andautomated scraping.
Acquire
detectsentiment
languagetranslation
statistics consolidatemultiples
detectadverseevents
detectbenefits
de-identifygeo-tag
Data are passed through a seriesof apps, emerging as meaningfulbits of information.
Process
detectsentiment
languagetranslation
statistics consolidatemultiples
detectadverseevents
detectbenefits
de-identifygeo-tag API mobile RSS tables reportsCSV
,visuals
Relevant data are passed to anotherseries of apps in preparation forhuman interpretation and analysis.
Export
API mobile RSS tables reportsCSV
,visuals
Relevant data are passed to anotherseries of apps in preparation forhuman interpretation and analysis.
Export
Internet VernacularTranslation
lost their eyesight
seeing weird colorseeing weird colour
doublevision
couldn’t seevisión doble
blindgoogley eyed
blurry vision
changes in visioncross eyedseeing weird
vision changeblindness
cross visionvisual snow
googly eyedseeing double
making me eat like a mouselost appetite
#notevenhungryappetite is nonexistent
apetite surpressed
didn’t get hungry
dont want to eat
killed my apetite
miss feeling hungry
killed my appetitecan’t eatsin hambre
lost my appetiteno appetitey
lack of apetitestomach small
lost teh appetite
never hungrynever want to eat
cant eat
couldnt seecrosseyed
blurryanorexic
apetite surpressed
lack of apetite
killed my apetite lost teh appetite
making me eat like a mouse
never want to eat
Implied
#notevenhungry
no appetitey
Invented words and hashtags
googley eyed
googly eyed
seeing weird colourseeing weird color
Varied Spelling
sin hambre
visión doble
Other Languages
blurry vision
Emoticons
Typos
making me eat like a mouseanorexic
lost appetite
#notevenhungryappetite is nonexistent
apetite surpressed
didn’t get hungry
dont want to eat
miss feeling hungry
killed my appetitecan’t eatsin hambre
lost my appetiteno appetitey
lack of apetitestomach small
lost teh appetite
never hungrynever want to eat
cant eat
lost their eyesight
seeing weird colorseeing weird colour
doublevision
couldn’t seevisión doble
blindgoogley eyed
changes in visioncross eyedseeing weird
vision changeblindness
cross visionvisual snow
googly eyedseeing double
couldnt seecrosseyed
blurry
killed my apetite
blurry vision
Decreased appetiteMedDRA 10061428
Loss of appetiteSNOMED 79890006
Visual impairmentMedDRA 10047571Visual impairment
SNOMED 397540003
Machine Learningvs.
Natural Language Processing
Machine LearningFind reports of importance.
Natural Language ProcessingExtract the most relevant elements.
How to build a machine learning
classifier
Proto-AE Trash
Medicine Prozak® (Fluoxetine) for the treatment of bulimia nervosa . Buy now Prozac-20mg "Fluoxetine" ...
Benefit
81%27%74%4%2%75%92%
Instant Feedback: % Confidence that this is a Proto-AE
You just trained the classifier.
Congratulations!
Natural Language Processing
An interactive example