ispo 2011 brochure

www.ispo.com

ispo –

the international sports business network

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ispo 11 | Page 3

After 40 years and 70 successful shows, ispo‘s highest priority remains to satisfy its clients.

After all, a trade show‘s most important assets are its exhibitors. Here are some voices from the ispo 10 show floor.

“Every winter I come to ispo to get the right inspiration for my shop and I never regret the travel: thanks to ispo, I really improve my sales. ispo is the right place for discovering the news from the market: it´s a place and a date wecannot miss!”

Luca Masotti

ownersportime, i-Mantova

“We are very satisfied. Super visitor frequency – national, but even more international. All impor-tant international customers came to see us. A number of new, top customers. The customers are happy with the season and the collection. The changes planned for ispovision are very clear – we are excited to see what will happen next season.”

Hans taubenberger

owner and general Manager toni sailer sports

“ispo 10 went very well for us; retailers in general are more motivated to place larger orders. For us, ispo fulfills two primary functions: for the sales season ispo is a very important date in the year – all preparations are bundled to focus on ispo. At the same time, ispo is a benchmark, where we as brand are in the spotlight and will be compared with other brands from the industry.”

benedikt PeLikan

director customer service burton snowboards

“The ispo BrandNew Award catapulted On from nowhere right into the spotlight. So many new contacts resulted in way more business than we had forecasted for the entire year. Not to mention many interesting discussions with journalists. If you want to get into the inter-national sports business, ispo is the place to be.”

casPar coPPetti

on switzerland Winner of the ispo brandnew awards

“Our booth was very busy. Visitors were extre-mely interested in our products and innovations. Our strategy to offer a comprehensive product selection for every winter sports athlete im-pressed and pleased retailers.”

arMin FucHs

general Manager amer sports germany

ispo –


ispo 11 | Page 5

20,000

40,000

60,000

80,000

100,000

120,000

1970

1980

1990

2000

2010

22,528

51,167

75,635

82,86889,982

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

1970

1980

1990

2000

2010

10,770

26,057

36,283

40,672

64,000

1970

1980

1990

2000

2010

619

983

1,444

1,119

2,111

500

1,000

1,500

2,000

2,500

exHibitors

internationaL visitorsvisitor interest

Becoming a member of the ispo sports community means becoming part of extensive global marketing efforts. The ispo marketing measures are an investment in ispo‘s ongoing leadership role within the sporting goods industry and the concurrent satisfaction of all its clients. This ensures the attendance of the clientele you are looking for. The constantly rising numbers speak for themselves.

visitors

24%ski

10%performance

5%sourcing

23%sportstyle& ispovision

16%board

22%outdoor

ispo is THE international sporting goods summit that potentially offers every contact necessary to build and deve-lop your business successfully, thanks to the diversity of the trade show par-ticipants.

Like no other show, it points out neW trends, neW brands, neW Pro-ducts. ispo 10 saw three major enhancements to the show concept:

opinion leadersBy officially admitting the attendance of opinion leaders as trade visitors in 2010, ispo responded to the growing importance of this group. As mediators between consumer, trade and industry, they represent an important economi-cal factor in the sporting goods busi-ness. Opinion leaders have the ability to influence purchasing decisions and contribute to the popularity of trends and styles. ispo welcomes them to boost your business.

freeridingFreeriding is an interdisciplinary seg-ment; an activity where several snow sports come together. Skiers, snow-boarders, telemarkers and alpinists alike enjoy the freedom off-piste, making the most out of any kind of terrain. The number of athletes, brands and products involved in Freeriding grew constantly in the past years and

reflects one of today’s major trends. A development supported by ispo with the establishment of the Freeride Villa-ge, for brands dedicated to this market.

sustainability “Green” has become a designated pri-mary topic at ispo, reflected in many different projects and platforms. The “Eco Village” bundles sustainable pro-ducts and companies.

The New Munich Trade Fair Center itself is a symbol for modern ecology. Amongst many other technical and en-ergy-efficient “green” characteristics, the venue is the only trade show cen-ter featuring one of the world’s largest photovoltaic roof installations.

ispo represents the core of the global sporting goods market. Here you will meet tomorrow‘s business.

We look forward to welcoming you!

sPace rented in M2

isPo Hard Facts

n More tHan 2,000 exHibitors

n over 64,000 visitors FroM More tHan 100 countries

n about 2,000 internationaLjournaLists

isPo suPPorts sustainabiLity

n eco viLLage For sustainabLe Products

n eco resPonsibiLty aWard For extraordinary innovation

n eco/Fair trade category at tHeisPo brandneW aWards

n cooPeration WitH eog association For conservation

n cooPeration WitH bLuesign®

increase by 46% WitHin tHe Last 10 years

increase by 57% WitHin tHe Last 10 years

Most visitors do business in severaL coMMunities

visitors FroM 100 countries attended isPo 10

ispo –

in figuresispo –


9%asiaPacific

6%eastern europe

3%america

10%italy

4%uk

4%France

7%austria

17%europeothers

33%germany

7%switzer-land

ispo 11 | Page 7

Entrance Westispovision, sportstyle_ispo,

board_ispo

Entrance Eastperformance_ispo,outdoor_ispo, ski_ispo

Entrance North/Westperformance_ispo, ispovision,

Sports Source Europe

Entrance NorthSports Source Europe,

sportstyle_ispo

The summit of the international sports business is diversified in industry speci-fic communities. Authentic – extensive – global.

The clear set-up makes it easy to na-vigate through the show reducing di-stances and increasing the efficiency for visitors and media. Everything set-up for one purpose: To make it most convenient for you to do business.

*as of ispo 10

performance_isposegmentsn runningn team sportsn fitness & wellnessn inlinen hockeyn floorball

platformsn runner’s world action pointn warm-up

ispovisionsegmentsn sports-inspired fashionn premium sportstyle

n special & limited editions

platformsn ispovision lounge

board_isposegmentsn freestylen freeridingn backcountryn skateboardingn street life and streetwear

platformsn board_ispo shop summit n metropol:ispon boardsports award

ski_isposegmentsn freeridingn skiingn cross countryn service equipment

platformn european ski award

sportstyle_isposegmentsn ski wearn après-ski wearn accessoriesn winter stylen snow wear

platformsn wearable technologiesn fash – european fashion award

outdoor_isposegmentsn trekkingn climbingn mountaineering

platformsn snow, ice & rock summitn greenhousen outdoor_award

sport source europen footwearn fitness gear

& equipmentn sportswearn accessories

ispo – hall plan*

ispo platforms of special interestn best agers n fashion shown ispo BrandNew award

ispo 11 | Page 9

At ispo, you, your distributors and re-tailers will be able to choose from a wide variety of additional opportunities. Whether you want to get involved yourself or send your staff, distributors, retailers or trainees – there’s something for everyone! Get involved and take advantage of these additional display opportunities for your brand and pro-ducts.

n WearabLe tecHnoLogies

ispo offers a unique platform for the commercialization of new technologies in the areas of sports and lifestyle. The presenta-tion highlights new products in the wearable technologies segment that are already or soon available on the market. Do you have an innovative product with electronic components? Then enter it into the Wearable Technologies Showcase.

contact: [email protected]

n snoW, ice & rock suMMit

The snow, ice & rock summit has become an important part of the outdoor_ispo and ski_ispo segments. This is where all the latest news, trends and most revolutionary sporting goods of these segments are discussed.

A variety of workshops as well as screenings of the latest ski and outdoor movies are part of the continuous program of the summit. Make your brand and product part of the discussions and workshops.


n runners WorLd action Point

This special area in cooperation with the lea-ding international running magazine Runner’s World is the meeting point for endurance sports exhibitors and retailers. Located right in the center of performance_ispo, this is the place to showcase new trends, demons-trate new products and discuss the latest developments in the entire endurance sports business. Appearances on stage include ath-letes, opinion leaders and representatives of exhibiting brands. Enter an interesting topic or product to highlight a new trend from your point of view.


n isPo trainee Project

Today’s trainees will take care of tomorrow‘s business. Today they are opinion leaders, influencing the purchasing decision of their shops and their friends. ispo offers them an attractive, interesting and educational pa-ckage from a tour across the show, through workshops, a „fake“ retail shop management game under real conditions including trans-port to and from the showground. Take the chance, get involved in the ispo trainee pro-ject and introduce your brand and products to this opinion setting group and your custo-mers of tomorrow.


n isPo career day

ispo is the ultimative market place - for brands, products, news, networking, trends, innovation and human resources. There is no occasion like ispo where this many employers and employees get together for four days. If interested, ispo offers you the opportunity to introduce your company, advertise job openings and interview applicants. You are looking for somebody? He/she will be at ispo and here you have the chance to meet your future employee.


n board isPo sHoP suMMit

For independent board sports retailers, ispo’s shop summit represents a unique chance for enhanced networking and commercial moti-vation. Located in the board_ispo halls, this dynamic forum is regarded as the annual international get-together of the board sports community – a true think tank, filled with op-portunities to discover the latest trends. contact: [email protected]

n best ager

The only target group in sports with a guaran-teed growth rate is the generation 50+. ispo presents successful new ways of reaching out to this market. contact: [email protected]

n isPo e-Lounge

New since ispo 10, the e-Lounge gathers leading B2B e-tools providers into one place for convenient access to useful information and quick answers to all questions. The ispo e-Lounge is also hosting free e-seminars with informative presentations from top industry professionals.

More info at: www.ispo.com

n eco viLLage

Ecology and sustainability is an essential part of our industry‘s future. To highlight the big-gest achievement in this perspective ispo and several specialists as EOG Association for Conservation or bluesign® showcase selected products. If ecology and sustainability belong to your top priorities, enter your product and benefit from the additional attention.


a modern, activetrade show

ispo 11 | Page 11

Every year, the industry is investing in R&D to launch new products, new technologies and groundbreaking con-cepts that enrich the market. ispo as a firm supporter of originality, visions, new products and brands honors the most outstanding innovations and the manufacturers’ commitment with seve-ral community-specific awards.

Each one of them follows a simple pro-cedure: The industry pro-actively en-ters their most important new product, then an independent jury of sports industry professionals tests and dis-cusses the market potential and the technological improvement, finally elec-ting the winners in several categories.

Take advantage of the additional atten-tion and coverage of ispo award pro-ducts. You will find more information at www.ispo.com/ispo_awards or contact your community manager.

Launched in 2000, the ispo BrandNew Award is the largest and longest-stan-ding competition for start-ups in the sporting goods industry. Each year, an international jury evaluates a selection of new, innovative brands, products, and concepts. The brands or individual inventors, selected by an international jury, are invited to exhibit their ideas in ispo’s BrandNew Village area, a unique showcase of the potential of an entire industry.

Some by now established brands be-nefited by their participation, e.g. Alprausch, Amplid, Bataleon, Maloja, Nixon, Nutcase, Sweet and many, many others.

n euroPean ski aWard / ski_ispo


n isPo outdoor aWard / outdoor_ispo


n isPo boardsPorts aWard / board_ispo


n FasH aWard / ispovision / sportstyle_ispo

in cooperation with the German Fashion Industry Foundation contact: [email protected]

n eco resPonsibiLity aWard

judged according to ESPA criteria (EcoOne Sustainability Parameters)


criteria to enter tHe coMPetition

n Founded or introduced to tHe Market aFter jan 1, 2007

n never registered as an exHibitor at isPo beFore

n neW, innovative brand, Product or concePt

You will find more information at www.ispo-brandnew.com or contact [email protected]

ispo awards –get more attention

ispo brandnew awardpresented by thermo°cool

ispo 11 | Page 13

Presenting new products and offering opportunities to expand the existing markets are core duties of trade shows. ispo is committed to offer more than just basic services. Its newcomer projects create new visions and po-tentials by contributing several add-on programs, supporting and endorsing young companies, brands, and individu-als that deserve a chance in this highly competitive scene. First-time exhibitors can build their trade networks and re-ach international distributors and me-dia representatives.

ispo offers a limited number of all-in-one packages consisting of space, booth, basic furniture, tickets, catalog entry and more for an attractive price.

The exhibitors are grouped in a specialnewcomer area in the respective Special Community.

The international character of ispo is also reflected in its global communications network. The ispo information centers are located and covering all major regions around the world. No matter what

n green House / outdoor_ispo


n MetroPoL:isPo / board_ispo


n WarM uP / performance_ispo


n ski LiFt / ski_ispo


n PoLand / Joana Biernacka-Goworek

Tel.: +48 695 [email protected]

n russia / Ruslan Ilyin

Tel.: +7 495 6971670Fax: +7 4956977989 [email protected]

n scandinavia / Martin Kössler

Tel.: +46 31 [email protected]

n sWitzerLand / Martin Dörgeloh

Tel.: +41 43 2448910Fax: +41 43 2448919 [email protected]

n uk + ireLand / Valentin Ramser


n usa / Dieter Tremp

Tel.: +1 415 868-8882Fax: +1 415 868-8883 [email protected]

n otHer countries

Tel.: +49 89 949 11388Fax: +49 89 949 11389 [email protected]

first timers &newcomers

big business – small world

n austria / Stefan Reschke


n beneLux / Jaco van Ekeris

Tel.: +31 235258500Fax: +31 235264548 [email protected]

n cHina / Liu Jing

Tel.: +86 1084600553Fax: +86 1084600394 [email protected]

n France / Thomas Grenot


n itaLy / Dr. Davide Galli


n jaPan / Takaya Miyoshi


n Latin aMerica / Mauricio Fernandez


you need to know, no matter which question needs to be asked: your regional ispo contact will be happy to assist you. ispo is there for you – everywhere and anytime!

ispo 11 | Page 15

One of ispo’s core qualities is being the ultimate interactive multimedia plat-form – to guarantee worldwide media coverage throughout the show. All ispo-related events and developments can be read, heard and watched 24 hours a day. Liaisons with special interest publications and broadcasting distribu-tors offer dependable and professio-nal information for all trade visitors.

The ispo communication services dis-tribute news and information about brands, products, trends and innovations across the globe. And you can easily become part of this network and its activities. contact: [email protected]

The ispo press centers help journalists to work in a perfect technical environ-ment to keep their readers up-to-date at any time. More than 50 million people are reached via the ispo press services each year. Thousands of media repre-sentatives report directly from the show.

Help us make headlines for you.

ispo is the world’s only sporting goods trade show with its own TV production, providing full media services 365 days a year. The ispo TV team offers global on- and offline distribution. Reports on every relevant event or product pre-sentation are published and ready for download starting in October.

Do you have groundbreaking innova-tions? Our ispo TV team would be in-terested to report about it and to give the TV stations worldwide the chan-ce to broadcast it. We are more than glad to offer you the platform - are you interested to offer the content? contact: [email protected]

ispo’s in-house radio studio produces ready-to-broadcast reports on all re-levant ispo topics. The editorial ispo radio service is in constant contact with radio channels and distributes finished reports. As a result, ispo radio reaches up to 200 radio stations in German-speaking regions. Additionally, you can find a special audio area on the ispo online press pages. All reports are available for download worldwide in broadcast quality.

isPo connects you WorLdWiden 72 MiLLion readers

WorLdWide (+17% coMPared to isPo 09)

n circuLation oF internationaL trade Press +45%

n More tHan 800 internet cLiPPings (+108%)

n sociaL Media coMMunication via Facebook, tWitter, isPo bLogs and More

n iP-tv coverage

isPo and tHe Median 1,977 journaLists FroM

37 countries

n 2 FuLL-service Press centers

n 20 FuLLy equiPPed Media Working stations

n More tHan 20 Press reLease neWsLetters Per year to over 4,000 journaLists

n isPo PHoto creW docuMenting aLL neW brands & Products

n isPo PHoto arcHive For Pr PurPoses (Free oF cHarge)

isPo tv Factsn 4 caMera teaMs PLus

coMPLete editoriaL oFFice on Location

n WorLdWide distribution in tv quaLity

n reacHing 55 MiLLion HouseHoLds

n 122 tv rePorts in gerMany (+7%)

n 78 Hours on air in gerMany (+23%)

radio broadcasting servicesn editoriaL content Prior to isPo

n on-toPic rougH cuts

n daiLy rougH cuts during isPo

n reLevant toPics For sPeciaL coMMunities

n Podcasts

n More tHan 1,500 doWnLoaded radio rePorts Per sHoW

ispo – communicatesand connects

ispo tvservices

makingheadlines

ispo radio –spreading your news

ispo 11 | Page 17

Presenting the entire bandwidth of sports with more than 2,000 exhibitors from over 50 countries is one thing. But it’s equally important to attract the right kind of visitors to Munich – the decision makers. The ispo marketing team has created a powerful visitor campaign, composed of finely tuned measures aiming at one goal only: At-tracting the maximum amount of top-notch visitors to ispo.

n isPo advertising caMPaign To increase your exposure at the show, ispo offers several general and indivi-dualized marketing tools across the trade show center and in its various own publications.

n advertising on-site

As an exhibitor you can benefit from a variety of on-site advertising spaces in the entrance areas, passageways or exhibition halls that can be used to attract visitors to your booth or highlight new products. There are many ways to stand apart from the competition.


n onLine

The chance to get in touch with approximately 1,6 million visitors per year: Your banner on www.ispo.com!


n sPorts coMMunity neWs

The SCN Preview contains information about trends and highlight products, background stories and interesting interviews and reaches up to 150,000 industry readers with its print and e-paper versions. Running an ad in the SCN Preview is an excellent value for money.


n isPo cataLogue and visitor PLanner

The visitors’ reference books. You can book an ad in both the ispo 11 catalogue and the visitor planner to ensure direct visibility before and during and/or after the show.


ispo has a very clear goal for its com-munication: attracting as many trade visitors as possible to the show and to your booth. As a result, extensive advertising and strategic partnerships with the most relevant print and online publications guarantee maximum expo-sure of the show throughout the year.

caMPaign HigHLigHts incLude:n 200 advertiseMents in sPeciaL

interest and b2b Magazines

n advertiseMents reacHing More tHan 3,5 MiLLion readers

n 150,000 direct MaiLings to retaiLers

n bi-WeekLy neWsLetters to 80,000 recePients

n MuLtiLinguaL isPo.coM Website

n More tHan 1,6 MiLLion onLine visitors eacH year (+6%)

n Web banners on reLevant b2b and b2c Websites

ispo attracts visitors

highlightyour brand

ispo 11 | Page 19

The trend-setting platform of the international sports business net-work is a true host to trends and in-novations. Not only during but also before and after the show – thanks to a committed and highly profes-sional team. The mixture of passi-onate dedication, fresh momentum and extensive experience gained in internationally leading trade events makes the difference and accounts for the sucess of the Munich trade fair team.

What else does it have to offer? First of all, 16 well-equipped pillar-free halls, each with a surface area of 10,000 to 11,000 square meters. That’s the size of soccer fields. At the same time, large loading court-yards supplement the halls´ design for easy, economical assembly and disassembly operations. The trade fair´s ideal traffic and transport connections complete its perfect infrastructure.

Munich is one of Europe’s biggest trans-portation hubs. More than 500 airline and rail connections per day provide convenient access for ispo exhibitors from around the world. The Munich Tra-de Fair Center offers quick and direct connections to downtown Munich via public transportation and the highway.

Airportshuttle bus

Airportshuttle bus

N

Munich Airport

LindauA96

StuttgartA8

SalzburgA8

PassauA94

NürnbergA9 Deggendorf

A92

Central Station(Hauptbahnhof)

Marien-platz

Ost-bahnhof

CITY

Mittlerer Ring

M

ittlerer Ring

West OstMessestadt

Motorway ringroad A99

Garmisch-PartenkirchenA95

n 17 exHibition HaLLs

n 185,000 sqM oF FLoor sPace

n 4 entrances

n air-conditioned HaLLs

n Parking avaiLabLe For 18,000 cars

Fairground Hard Facts

n PerFect access For trucks and service Providers

n site-sPeciFic HigHWay exit

n direct MunicH underground connection

n 500 daiLy FLigHts / intercity connections to MunicH

n 55.000 HoteL beds

n 15 Min. FroM doWntoWn MunicH

Location beneFits

MunicH airPortn connected WitH 244 WorLdWide

destinations n 99 airLines dePart and arrive Here

n FroM airPort to sHoWgroundby taxi/car in about 35 Minutes

n again rated best airPort in euroPe (2010 skytrax aWard)

HigHWay / carn connected via 7 HigHWays FroM

aLL directions

n sPeciFic HigHWay exit For tHe sHoWground

n 18,000 Parking sPaces For exHibitors and visitors

trainn 220 intercity connections

every day

n Linked to gerMan and euroPean cities

subWayn 2 subWay stations at tHe sHoW-

ground

n trains run in 5-10 Min. intervaLs during tHe sHoW

n FroM Main station to sHoWground in about 20 Min.

n vaLid isPo ticket oFFers Free transPort during tHe sHoW

munich international trade fair

munich –easy to reach

Messe München GmbH, Messegelände, 81823 München, phone +49 89 949 -11388, [email protected], www.ispo.com, for trade visitors only

contacts

board_isPo David BadalecTel.: +49 89 949-20167 Fax: +49 89 949-20169 [email protected]

isPovision/sPortstyLe

Constanze FuchsTel.: +49 89 949-20151 Fax: +49 89 949-20159 [email protected]

PerForMance_isPo

Jose Moreno-TapiaTel.: +49 89 949-20157 Fax: +49 89 949-20159 [email protected]

ski_isPo/outdoor_isPo

Petra GrieselTel.: +49 89 949-20156 Fax: +49 89 949-20159 [email protected]

sPorts source euroPe

Kerrin Müggenburg Tel.: +49 89 949-20165 Fax: +49 89 949-20199 [email protected]

Media saLes: Beate InhofTel.: +49 89 949-20594Fax: +49 89 [email protected]

isPo direct:

Tel.: +49 89 949-20161Fax: +49 89 [email protected]

concept: www.pascher-heinz.com action shots: armada, atomic, billabong, indigo, k2, maloja, salewa, vist, zaniertradeshow shots: hansi heckmair, michael müller, thomas streubel

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ispo 2011 brochure

Documents

ispo sports community

sales season ispo

ispo marketing measures

michael mller ispo

ispo brandnew awardsour

international sports

right place

new brands