is your ecommerce store making some mistakes
TRANSCRIPT
Is Your Ecommerce Store Making Some Mistakes?
www.kudobuzz.com
What is the most important thing to your ecommerce
store?
Sales right?
But how can you get sales pouring in?
Catch your customers at every point of the sales
cycle
Attention phase
Do you have a high SEO ranking?
-
★ Use keywords in your title and page description★ Use between 40 and 70 characters in the title and
at most 150 to 160 characters in the description★ Use unique content. No copying, please
Attention phase
Interest phase
Is your site easy to navigate?
-
Interest phase★ Use a simple and neat layout★ Have a clear and concise product description★ Don’t have too many pop-ups
Preference phase
Can you win your customers’ trust?
-
Preference phase★ Proudly display reviews
from customers★ Ensure that reviews are
genuine and look it
Purchase phase
How easy is it to make payments on your site?
-
Purchase phase★ Use just enough security checks. Not too
little, not too much★ Don’t have unexpected costs at checkout★ Make membership before purchase optional★ Have a mobile-friendly checkout★ Error-proof your payment integration.
Payment should never decline
Repurchase phase
Would they remember you and run back to you?
-
Repurchase phase★ Get the shipping right★ Drive engagement on social media★ Send a few relevant emails per
month. No spam please
Takeaways★ Have a high SEO ranking★ Make your website simple and clear★ Proudly display your reviews★ Have a friendly checkout process★ Work hard at customer retention
Drive sales with a purposeful rather than a
distracting website
Cheryl Dzifa Tetteh@tdzifa_
www.kudobuzz.comwww.seodoctorapp.com