ecommerce: building trust through your online store
DESCRIPTION
Building trust online is a bit difficult unless you are already a household name. Features such as high quality product images, real customer reviews and clear contact information are great trust building tools. For example, 63% of consumers are more likely to purchase from a site which displays customer reviews. 41% of consumers say that they are more likely to trust a brand if live chat is available. It isn't just a case of sticking live chat on your site though, live chat needs to be online when your customers are with live chat agents available for your customers to talk to. Your live chat agents also need to provide honest and helpful advice so that customers know that you are a brand and company that they can trust.TRANSCRIPT
eCommerce: Building Trust Through Your Online Store
Web: www.thechatshop.comMail: [email protected]: @ChatShop
Building Trust Through Your Online Store
It can be difficult building trust online. Without a tangible store there are few sources of trust.
So how can you build trust through your online store?
Include high quality product images. Show features in detail. Allow customers to zoom and enlarge
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Implement live chat. 41% of consumers say that they are more likely to trust a brand if live chat is available
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Offer customers a range of trusted payment methods
Visually reinforce site security by displaying payment logos. According to Baymard Institute, a surprising 89% of top eCommerce firms don’t do this
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Make sure that you provide viable payment options to each country which you sell to
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Be upfront and honest with delivery policies and costs
Hiding information until the final stage of checkout damages trust
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Be upfront and honest with delivery policies and costs
Hiding information until the final stage of checkout damages trust
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Be open with your return policy too
Free delivery and returns make customers trust you more
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63% of consumers are more likely to purchase from a site which displays
customer reviews
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Web: www.thechatshop.comMail: [email protected]: @ChatShop