is video right for you?
DESCRIPTION
Is video the best option? This short presentation will help you answer that question.TRANSCRIPT
©Jo McRell 2010
Lights, Camera, Action!When to Use Video
©Jo McRell 2010
Video Is Everywhere
©Jo McRell 2010
Video Is Increasingly Popular
• Anyone can create a video• Some interesting stats:–~85% of the total U.S. Internet audience
views online video every month– The average online video viewer
watched 12.2 hours of video–~30 million videos are watched each
month– 39% of all videos were on Google Sites
Source: comScore 2009
©Jo McRell 2010
BUT WHEN ARE VIDEOS TRULY EFFECTIVE?
©Jo McRell 2010
Videos Are Best for…• Emotional appeal – e.g., stronger customer testimonials when
viewers can see enthusiasm in their face
• Visual topics – e.g., demonstrations
• Remote communications– Extend a current communication (e.g,
convention speech) by posting a video recording
• Quick grabs– Generating interest in a topic; heighten
awareness
©Jo McRell 2010
Most Videos Should Be Short
The average view timefor videos on the
internetis 3 minutes
©Jo McRell 2010
WHAT CAN YOU SAY / SHOW IN ONLY 3 MINUTES?
©Jo McRell 2010
3-in33 Points in under 3 Minutes
• What is it?• Why is it important?–Who cares?–Who/What benefits?
• What is the call-to-action?– Look for more information– Tell others– Attend an event– Buy this product
©Jo McRell 2010
AND…
©Jo McRell 2010
Lights, Camera, Action!