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Is Twitter a Dying Social Network?TAKE: YES.

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FACT:According to the Pew Center, 66% of Americans say they are using social networks such as Facebook or LinkedIn. Of those 66%, only 15% use Twitter.

Source: Pew Report

Twitter Adoption vs. Social Network Adoption

4Source: Pew Center

Although Twitter has 100 million active users, the site’s usage is still decently low in comparison to other networks. This suggests that Twitter’s health is not as stable as a platform of its age should be.

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FACT:According to the Pew Center, as of February 2012, 15% of adult internet users use Twitter. That’s only slightly increased from 13% last May.

Source: Pew Report

Twitter Experiences Stagnant Usage Growth

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Although Twitter usage is increasing, it is extremely plausible that the 15% using Twitter now are the same users who used it previously.

Growth is inconsistent and stagnant, suggesting interest in Twitter is not increasing.

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FACT:The following three slides contain scary statistics.

Source: Pew Report

The average Twitter user has 27followers.

SOURCE: RJMETRICS, JANUARY 2010

SOURCE: RJ METRICS, JANUARY 2010

have no followers.of Twitter accounts 25%

FOLLOW ME?

SOURCE: RJ METRICS, JANUARY 2010

have never sent a single tweet.

of Twitter accounts

40%

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