is snapchat right for your brand?
TRANSCRIPT
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WHAT OUR CLIENTS WANT TO KNOW
SNAPCHAT FOR BUSINESS
Explained By: Nadine Goerke
Manager of Search and Social Programs
Digital Brand Expressions
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OUR CLIENTS FREQUENTLY ASK US
What should we be doing?Do you recommend Snapchat?
Here’s what you should know…
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VISUAL CONTENT IS HERE TO STAY
• 90% of information sent to the brain is visual
• Visual content is over 40 times more likely to be shared on social media than other content
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TIME IS MONEY
The average person’s attention span is 8 seconds, down from 12 seconds in 2000.
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SO WHAT’S THE DEAL WITH SNAPCHAT?• Snapchat is a popular
messaging mobile app which allows you to share images and videos to your followers (friends, family, or even customers)
• The images and videos self-destruct within a desired time frame, which is set before it is shared publically
• Images and videos can be quickly edited, adding filters, doodles, captions and more
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WHO USES SNAPCHAT?
• 86% of Snapchat’s users fall into the 13-37 age range• 70% of Snapchat users are women• 76% of millennials use the platform• By 2020, Snapchat is projected to add 26.9 million users, about double that of Twitter and Pinterest
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HOW CAN MY BRAND USE SNAPCHAT AS AN ORGANIC CHANNEL?
Offer Incentives: Coupon Codes &
Discounts
Launch Products: Sales & Sneak Peeks
Influencer Marketing
Product Highlights &
How-To’s
Contests
Showcase Events: Interviews &
Behind the Scenes
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HOW DOES SNAPCHAT PAID ADVERTISING WORK?
There are various ways you can reach Snapchat users through paid advertising:• Live Stories• On Demand Geofilters• Sponsored Geofilters• Sponsored Lens• Discover Page Advertisements
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HOW DO PEOPLE FEEL ABOUT SNAPCHAT ADS?
• Snapchat is seen as “cooler” • 64% of millennials rated it as a cooler platform
than Instagram• The features are said to be better than
comparable platforms• 67.3 % of millennials rated it having better
features than Instagram• Ads are prominent in the platform• 78.2% of millennials see 5 or more ads on
Snapchat per week
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PAID ADVERTISING: LIVE STORIES• Curated series of content based around a theme or event• Entire story will cost you: $250,000 to
$500,000 per story• Sponsor a 10 second segment of a story will
cost you: $50,000 to $100,000• Users are given an option to swipe up to view
the content more in-depth• According to Snapchat, the average swipe up
rate is 5 times higher than the average click thru rate (CTR) of comparable social media platforms
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PAID ADVERTISING: GEOFILTERS• Geofilters are small graphics that are
overlaid on your snap image or video when in the desired location
• On-demand Geofilters: Locations are mapped out at time of purchase • Cost: $5 for 20,000 square feet of space
• Sponsored Geofilter: National/Global filter • According to Snapchat, a single
Sponsored Geofilter in the U.S. typically reaches 40 to 60% of daily users
• Cost: $500,000+
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PAID ADVERTISING: SPONSORED LENS
• Interactive ads that are activated when users tap their screen on their face and scroll to their desired lens
• These ads can be sent like a snap and are meant to be fun, humorous, creepy and highly shareable
• Snapchat only allows 1 to 2 Sponsored Lenses per day
• Some have reached up to 224 million people in 24 hours
• Cost: $300,000 to $750,000 a day
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PAID ADVERTISING: DISCOVER PAGE
• Image with headline previews of content inside
• Tiles provide users a quick peek into the focus of the content and what to expect
• Quickly sift through the content relevant to you with an easy swipe
• Cost: $50,000+
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IS THERE ANYTHING ELSE WE SHOULD CONSIDER BEFORE EMBRACING THE
PLATFORM?
Things to Consider:• Who your target audience is and if they are on
Snapchat• The length of the videos – 10 seconds maximum• The lifetime of the content uploaded – 24-hour lifespan• Management of the platform• Cannot be clicked on – no click through to website• Success requires an investment in highly creative, fun
and exciting images & videos that get people talking
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FOR MORE DIGITAL MARKETING INSIGHTS CONTACT US ON:
www.digitalbrandexpressions.com