iva soldo - how can your brand win with snapchat in 2017? (babel camp 2016)
TRANSCRIPT
WINWITHSNAPCHAT
IVA SOLDO
BAMBOOLAB .EU
10 /9
SNAPCHAT?
MOBILE ONLYPHOTO & VIDEO CONTENT STORYTELLINGENTERTAINMENT APPHUMANISTICENGAGINGDOODLES , GEOFILTERS , STICKERS ,LENSES
I have no friends on Snapchat. :(
1. Open Snapchat2. Click on the ghost icon
3. Tap add friends4. Add nearby
A BATTLE FORATTENTION .
WHAT ARE YOUDOING TODAY?
CONTENT THAT LASTSONLY 24H?Let's talk about...
VALUE IN MICROCONTENT .
WHY ITMATTERS?
10 billiondaily video views
150 MILLION DAILYACTIVE USERS
WHY ARE BRANDSINTERESTED?
MILLENIALS WILL OUTSPEND THE BABYBOOMERS BY 2017
BUT AREN'TMILLENNIALSSEXTING? ;)
21 MILLION(2016 )
VS .
12 MILLION(2015 )
19 millionviews per month21% of total traffic
HOW TOWIN?STARTBUILDINGYOURPRESENCEYour plan?
StoryBoard
YOU DON 'T HAVE"TO BE" ONSNAPCHAT TO BEON SNAPCHAT .
1 . GROWINGYOURAUDIENCE
LEVERAGE YOUREXISTING SOCIALCOMMUNITIES
WORK WITHINFLUENCERS .
PAID SOCIAL .Target millenials, 20-34, who like...
2 .CONTENT . . .IT ALL STARTSWITH BUILDINGA LOYALAUDIENCE
IT ALL COMES TOFUNDAMENTALS.
RELATIONSHIPS.
2 .CONTENTThe Key is to be Fun.Engaging.Converting.
HIRE SNAPCHAT ARTISTS
USE GEOFILTERSGraphic overlayCommunity goefiltersBusiness geofilters
COMMUNITYGEOFILTERS
ON-DEMANDGEOFILTERS for people
for businesses
WHYGEOFILTERS?
25% OF UKSMARTPHONE USERSUSE SNAPCHAT@craigpsmith) #SMStat
FIRST MOVERADVANTAGE
"BRANDEDIMPRESSIONS ON
STEROIDS . "@GARYVEE
TACO BELL224 millon views
12.5 years' worth of play
in a day
ON-DEMANDGEOFILTERS FOR EUROPE?
CUSTOMGEOFILTER CREATIONTOOL
SNAPSTORMSEducate.
MARK SUSTER
3 .HOW TOMEASURE?
OFFERCOUPONSOverlay coupon codes
SHORTLINKS
CTA
FUTURE OFSNAPCHAT?
SEARCH?
3D SELFIES
BEHAVIORALTARGETING?
SPONSORED POP-UP DISCOVERCHANNELS?