Is Facebook Marketing a SolutionIn search of a Problem?

Which marketing list would you rather have?

• A mailing list of 10,000 highly-targeted people, chosen because they demographically fit the profile of your ideal customer. Including up-to-date mailing addresses, email addresses and phone numbers?

• 1000 people who have chosen to opt-in to your email list and given you permission to send them information about your business or products?

• 100 people who have “Liked” your Facebook business page? (Hint: Choose this option, trust me.)

OR

OR

It’s All About Networking

Everyone you want to connect with is either already using Facebook or is to close to

someone who is.

Facebook is the most powerful networking platform ever invented

• Facebook has over 700 million active users.

• On any day, half of these people log in to check their Facebook relationships

• The average user spends 32 minutes a day on Facebook

• The average user has 170 friends (relationships) on Facebook

How does word of mouth spread on Facebook?

What you post on your wall:

All your fans see it on their walls

If a fan “likes” or comments on your

post…

All her friends can see it on their walls

Everyone who comes to your wall can see

your post

And everyone who comes to your fans’

walls can see your post there as well

Plus, these “friends of your fans” can also like or comment on your post - making it visible to their friends (and their friends).

Facebook messaging vs. Email

• 93% of Facebook messages are opened.

• Only 27% of email messages are openedVS.

“Permission” or “Opt-In” Marketing + Word of Mouth + Engagement

It’s all about networking!

In all fields and professions, the top performers have always been those with the most active relationships to:

•Ask help from•Get introductions and referrals from•Get advice and information from•To help generate word of mouth

Learn more about how Facebook marketing can help your business

Charles BrownThe Web Marketing Coach

http://faccebook.com/smmcafe@charbrown (Twitter)

817-501-6892