Marketing, Promotion and Business Support Meeting

Friday 25th January

Café Fresco

9AM-10.30AM

Agenda

1.0 Welcome & introductions (5 mins)2.0 Notes from previous meeting3.0 Costings for new ideas (40 mins) 4.0 Projects Update (20 mins)

4.1 LINK Fest 2018 update4.2 Christmas/New Year activities

4.2.1 Christmas Window Competition4.2.2 Christmas Prize Draw4.2.3 Selfies with Santa

5.0 2018 Project expenditure and plan for 2019/20 (15 mins)

5.1 Student Freshers Fair savings event/lock in idea for 2019

6.0 A.O.B.

7.0 Date of next meeting

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2.0 Notes from last meeting

Your Pontypridd

Marketing Group Meeting

Thursday 23rd of August

Globetrotters Bar

4pm - 5.30pm

Notes

Current events and expenditure

Town Bite

Agreed new structure for Town Bite following discussion. BID to enquire about having a stall at event promoting food businesses in the town centre, encourage businesses to do offers on the day. Invite business owners to come over to park with examples of food and give them opportunity of exposure to visitors.

LINK Fest

Event to be reviewed following LINK Fest 2018 on the 5th, 6th and 7th of October 2018. Event to take place across eleven venues.

Easter Trail

Trail needs to feature clues inside shops to make trail more interactive and encourage visitors to look around shops.

Christmas Window Display Competition Christmas Prize Draw

GeekedFest

Event reviewed, group not keen to invest in event for 2019 – would require control of event if BID were to invest again contact GeekedFest to see if they are happy to bring event back without BID involvement. Issue over measuring success of event as it does not directly impact a number of business in the town centre. Require a breakdown of the costs, ask for a reduction for BID’s ‘sponsorship’ of event.

Student Card

Cards have been ordered and will be taken to Coleg y Cymoedd Freshers Event and USW Freshers Fayre, forty businesses currently involved in the scheme. Student offers will be integrated into the app.

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New events and ideas

- Your Pontypridd BID pop up stall/shop

Idea proposed to help raise awareness of Your Pontypridd brand in town centre – and to encourage interaction with the public to see what they want in the town centre. Ideal for using in promotional spaces in Pontypridd (Natwest/The Fountain)

- Finding ways of conducting surveys with BID members

Linking with students/freelancers to survey BID members to find out what their priorities are and what type of projects they would like to see to improve town centre. Potential for idea to be linked in with USW placement student’s role.

- Your Pontypridd merchandise

Idea proposed to help BID staff have things to give away at events the BID is involved in throughout the year. Merchandise could include bags, pens and interesting items for people to use or have on their person.

- Small business trade show

Potential discussed for small trade show in Muni Arts Centre encouraging BID members to participate in event and invite businesses from outside of Pontypridd to participate in B2B type event with talks from experts and advise sessions. Opportunity to use the Muni Arts Centre including main hall and gallery.

- Lamppost Banners

Lamppost banners to improve appearance of Town Centre and improve branding of BID in town centre and roads leading into Pontypridd. Idea may be proposed to Welcome and Access committee if funds not available via Marketing Group.

- Digital totems

Revisit the concept of having Emerge Advertising signs in the town centre or working with digital media companies to install smaller screens in businesses across Pontypridd to help improve branding of BID and give opportunities to businesses to advertise.

- App launch

Arrange a separate meeting to discuss format of launch of app which will be ready once information has been collated for app. Potential to advertise various offers in the town including student offers, staff offers, businesses taking part in water refill scheme and more.

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- Signage districts

Concept of separate ‘districts’ in the Town Centre – Market Company has began working on concept of ‘Market Quarter’ potential for BID to rebrand key areas of Pontypridd possibly in partnership with RCT Council in conjunction with the launch of the new Taff Vale Development in Pontypridd.

- Santa on a Bus

Potential to work with Stagecoach Wales on concept of having a ‘Santa on the Bus’ in Mill Street, Pontypridd with opportunity to work with artists/local groups to help create a Christmas scene and decorate the bus to attract visitors, potential of utilising Stagecoach Wales following in partnership with Your Pontypridd BID.

- Interactive heritage map

Designing a map of Pontypridd to point out historical features and key areas of the town centre including Museum, fountain etc. BID could potentially work in partnership with Museum in design of map and it could be distributed throughout town centre businesses and be collected at information point in Pontypridd Museum.

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3.0 Costings for ideas discussed in previous meeting

3.1 Town Bite Stall

- RCT Council are yet to finalise events for 2019 so costs not currently available. Harvest Books and Crafts paid total of £90 to have stall for both days at event in 2018.

3.2 Your Pontypridd Pop Up Stall

-

3m x 3m Gazebo with Printed Canopy top

Print Designs

£540.00 including Tax

Additional options

- Promotional Demo Centre £103 + VAT- Pair of Gazebo leg weights £50 + VAT- Full Wall Panels £150 + VAT (or half wall panels £100 + VAT)

Information via: https://www.printdesigns.com/

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Teardrop Flags £83 + VAT

(£78.85 + VAT when you purchase two)

3.3 Your Pontypridd Lamppost Banners

PVC banners 600mm x 2400mm double sided with 100mm pockets top and bottom are £32.00 plus vat each (£38.40)

10 x PVC Banners = £384

15 x PVC Banners = £576

20 x PVC Banners = £768

30 x PVC Banners = £1,152

21 banners cost £806.40

BannerFlex Euro Chieftain Lamp Column Banner System EN40 Compliant (each system comprises of 2 arms and 2 spring loaded aluminium brackets) 

Qty: 30 systems: £102.50 each = £3,075

21 banner flex systems = £2150.50

Stainless steel banding sets to fit the above (each set comprises of 6 bands – 3 for each bracket and 2 brackets per banner)

Size: 70-100mm dia column: £15.42 per set

Size: 100-130mm dia column: £16.27 per set

Size: 130-190mm dia column: £18.46 per set

Size: 190-250mm dia column: £20.17 per set

Size: 250-340mm dia column: £23.17 per set

*Depends on the diameter of the lampposts

Installation tool set required for use with the above stainless-steel banding: £21.75 (comprises of 1 T-bar hand tool and 1 drill driver attachment).

Flagship signs don't fit the lamp post banners, RCTs lamp posts they use either Centre Great or Exterior Lighting

Planning application would also need to be made to RCT Council to install banners.

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3.4 Your Pontypridd Merchandise

Curvy pen with highlighter x 1000 = £400 (www.4imprint.co.uk/)

Eco-Friendly Short Handled Tote Bag x 500 = £625 (www.4imprint.co.uk/)

Sparta Mug White x 216 = £388.80 (www.4imprint.co.uk/)

Neapolitan chocolates x 4000 = £680.00 (www.4imprint.co.uk/)

Biodegradable sports bottle x 500 = £625.00 (www.4imprint.co.uk/)

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3.5 Heritage map across Pontypridd

- Discussions with Pontypridd Town Council need to take place if idea is approved by the group. A proposal would need to be submitted to the Council.

3.6 Your Pontypridd Small Business Trade Show

- Cost of hiring the Muni for event would be £1000 for one day this would cover main hall, use of gallery room upstairs and any tech requirements we need

- Invite speakers to come along and give them opportunity to speak to small businesses and give a presentation

- Charge organisations for a stand on the day; price varies with position – near entrance, at the back etc. BID levy payers would have a discounted price to be at the event.

- Potential to work with partners such as Business Wales, RCT Council, Federation of Small Business, Spotlight RCT, Development Bank of Wales.

3.7 Digital Totems

- Digital Signage with Emerge Advertising

There are no costs to the BID as it is funded by monthly advertising at £99 per month which the company owner organises. However, there may be costs for street works to install the device and for electricity.

3.8 Santa on a Bus

- Wrap of 1 side £925 + VAT- Complete wrap £1800 all plus vat- Based on Red vinyl with overlaid vinyls

There is a few bits due to recesses on the rear that might have to left or it will be too expensive

- Stagecoach were willing to pay £250 towards cost of vinyl wrap last year if BID paid the other £700 towards wrap of bus.

- Santa Hire, Santa Joseph could be hired for cost of £250 per event/day. Or Howard from GTFM with donation to be made (£150 for Selfies with Santa)

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4.0 Projects Update

4.1 LINK Fest 2018

Venue Positive Comments Negative CommentsWetherspoons - Band were very popular with

Wetherspoons crowd, lots of singing along and the occasional dancing.

- Very positive feedback from Sohan (Duty Manager)

The Muni Arts Centre

- - Show was made free after poor ticket sales, 80-100 people attended

- Uncertainty over Muni with current closure.

Platform 11 - Platform 11 said artist was very good, bar was busy but not any more busy than other nights where club has had artists performing

- Very active promoting event on social media

Clwb y Bont - YPN Show almost sold out on Friday

- Great atmosphere at venue and positive feedback from Terry Chinn.

Globetrotters - Very positive feedback from promoter & bar owner busy across all three days

Costa Coffee - Manager complained about artists being too noisy for the shop. Acoustic/solo acts would be more appropriate

South Wales Pipers - Good feedback from Pipers who enjoyed opportunity playing at station

- Most of the passengers stopped to watch and a few took photos & videos to share on social media

Alfreds - No feedback yet from AlfredsThe Soul Suite - 1st artist cancelled, second artist

had a very positive reception.

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- Jason (Manager) gave his thanks and said the club was very busy on the Saturday night

Pontypridd Museum

- Cheryl Roberts was excellent and had a lot of fun with the crowd. Museum were keen to bring her back for future events.

- Event was poorly attended with only 25-30 turning up for both performance and film viewing

- Lack of promotion on social media, need better communication in future.

4.2 Christmas Activities 2018

4.2.1 Christmas Window Competition

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The Christmas Window Comp page is currently the 6th highest viewed page on the website all time.

4.2.2 Christmas Prize Draw / New Years Competition

- Christmas Prize draw link on website gained 429 views

- Over 300 entries for ‘Black Friday’ weekend in shops, less than 50 entries online

- Warren James said customers were confused by online option and preferred prize draw tickets in store

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Peoples Reach – 23,875

Engagements – 3,118

Shares – 454

Comments – 366

Likes – 380

4.2.3 Selfies with Santa

All

Selfies with Santa related posts

- Reach of 18,000 on Facebook, 1779 on Instagram & 9657 on Twitter- 124 likes of posts on Instagram- 1386 engagements on Facebook & 403 on Twitter- Free gifts were given to over 200 children across all four venues

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5.0 2018-2019 Projects and expenditure

ITEM OF EXPENDITURE BREAKDOWN OF COSTS TOTAL AMOUNTYour Pontypridd App App software and design (£1,678) £1678Your Pontypridd Easter Trail Production & design - £332

Easter Trail Prizes - £50

£382

Geekedfest 2018 Event itinerary - £2000

Promotional materials - £395

Venue hire - £1000

£3395

Your Pontypridd Video launch Ad spend - £400Ad management fee - £100Video promotion flyers - £100Video promotion flyers set up - £45Set up of newsletters & social media posts - £130Vouchers and prizes - £200

£975

Your Pontypridd Student Card Launch

Production set up & design - £763.50

Student cards + A6 backing cards + attachment - £762.49

£1525.99

Your Pontypridd Town Bite Town Bite design set up and production - £240.00

£240.00

LINK Fest 2018 Artists and promoters – £4450Production set up and design – £1133.50Pear Communications distribution – £237Magazine promo – £198 Antea Photography - £200 Like An Egg - £250

£6468.50

Business Support Core costs - £400Newsletter template and set up - £240

£640

Christmas 2018 Campaign / New Year Competition

Prizes/vouchers - £1000 Production/design/set up for #SelfieswithSanta & #PresentsInPonty campaign - £1500

£2500

Budget for Marketing Committee 2018 = £19,000 Remaining Budget = £1,245

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5.1 PONTYPRIDD STUDENT ‘LOCK-IN’ type EVENT PROPOSAL

Pontypridd Town Centre, 3-8pm

20-25 Participating businesses offering 20% off their services/products

- Your Pontypridd have been working with Stagecoach on the ‘Hop, shop and save’ scheme where Stagecoach offer advertising on their buses in return for an ‘offer’ from the businesses in town.

- If we had 20+ businesses in town offering 20% off or more for the students for the ‘Lock in’ type event and for the remainder of the Student year. Stagecoach may be able to offer branding on the outside of their gold busses and on social media and their timetables.

- On the day of the Student Fair, we could promote this event alongside Stagecoach Wales stall, we could ask Stagecoach if the buses with the Student branding could be used to pick up students following the Freshers Fair and take them into Pontypridd free of charge.

- There could be two pick up times of 2.30pm & 3pm to ensure we get a decent number of students in the town. We could create a potential map or flyer with list of places offering the 20% or higher could be given to the student to encourage them to visit Pontypridd.

- As well as the retail offers in town, we could encourage the music venues to do something in the night to offer discounted/free entry to a show that night if the venues were to agree, to give them a night time experience in Pontypridd.

- Two pick up points in town centre to take them back to Treforest possibly Globetrotters and the bus station

- Work with Transport for Wales to get free travel passes again so students have both bus and train option to find their way back to Treforest

A local Pontypridd barbers are looking for three enthusiastic individuals with a passion for the industry, to be involved in their new marketing campaign?

Does this sound like you? Let us know in the comments why you should be considered? Tag a friend or family who might be interested!

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