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Bharti Axa Life Insurance

Company Ltd

Presented By

Group Members

Ritu Kaur

Seema Devi

Ravi Kant Shukla

PanacheGroup

Ashish TiwariAmit Chaurasia

Durga Dutta

Akmal Siddiqui

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Introduction

A general term insurance related to service sector.Insurance is concerned with the protection of

economic value of assets. For example in case of afactory or a cow, the product generated by it is sold andincome is generated.

For creating strong relationship and for a success fullbusiness every insurance company required financialplanner.

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Life Insurance a Basic Need

Life insurance is a contract providing for payment of a sumof money to the person assured or, failing him, to theperson entitled to receive the same on the happening ofcertain event.

A family is generally dependent for its food, clothing andshelter on the income brought in at regular intervals by thebread winner of the family.

So long as the he lives and the income is received steadily,that family is secure but should death suddenly intervenethe family may be left in a very difficult situation andsometimes, in stark poverty.

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Contd Uncertainty of death is inherent in human life. It is

this uncertainty that is risk, which gives rise to thenecessity for some form of protection against thefinancial loss arising from death; insurance substitutesthis uncertainty by certainty.

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Advantages of LifeInsurance

It is superior to

an ordinarysavings plans

Insurance

encourages andforces thrift

Easy settlementand protection

against creditors

Administeringthe legacy forbeneficiaries

Readymarketabilityand suitability

for quickborrowings

Tax relief

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How Insurance Works

The mechanism of insurance is verysimple. People who are exposed to thesame risks come together and agreethat, if any one of the members suffers aloss, the others will share the loss andmake good to the person who lost.

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History of Bharti Axa Life Insurance Bharti AXA Life Insurance is a joint venture between

Bharti, one of Indias leading business groups with interestsin telecom, agri business and retail, and AXA, world leaderin financial protection and wealth management.

The joint venture company has a 74% stake from Bharti and26%stake of AXA.

The company launched national operations in December2006. Today, company have over 8000 employees across

over 12 states in the country and a national footprint ofdistributors trained to provide quality financial advice andinsurance solutions to the large Indian customer base.

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Vision

To be a leader and the preferredcompany for financial protection and

wealth management in India

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professionalism

values

Team Spirit

Pragmatism

Innovation

Integrity

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Strategy

To achieve a top 5 market position in India through amulti-distribution, multi- product platform.

To adapt AXA's best practice blueprints as a soundplatform for profitable growth.

To leverage Bharti's local knowledge, infrastructure andcustomer base.

To deliver high levels of shareholder return.

To build long term value with our business partners byenhancing the proposition to their customers.

To be recognised as being close and qualified by ourcustomers.

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Conclusion

In India, there is throat cut competition in the market

of life insurance that brand service which adopt newstrategies for sales. I concluding the whole story it canbe said that people are much more aware about theaspects of life insurance and also have knowledgeabout the role and act of agent but mostly peopleunwilling to work as life insurance agent and mostlypeople prefer to work with LIC because it is a semigovernment corporation.