irish international business network oisin lunny interoute
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Presentation at Irish international Business Network by Oisin Lunny Interoute. Royal College of Physicians, May 8th 2008.TRANSCRIPT
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*unlimited power andtotal control from the next generation of content networks
Interoute The Media Network*
IIBN London 08.05.08Three minutes with...
Oisin LunnyGlobal Product Manager
Online Distribution & MediaInteroute Communications Ltd.
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First, some recommended listening!
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My own past in generating content
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I still do it but with new technology....
The new possibilities offered by online distribution inspired me to work in technology in the first place.
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Recent projects include the idents for RTE ONE...
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So.... confessions of a Musically Obsessed Geek...
So...I technologyI contentI them together!
CV so far:Music business for 18 yearsDigital content 12 yearsNetworks 9 yearsWeb development 8 yearsContent aggregation 6 yearsInteroute over 3 years
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“If the music business is a corpse, lets put it in the ground and grow interesting things from it” Peter Gabriel, 2008
As one music and technology expert put it:
What’s happening to the music industry?
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interesting things...
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Consumers
Devices
Operators
Advertisers
Programmers
Consumers
Devices
Operators
Advertisers
Programmers
Schedules, Linear, Limited Choice
TV, VCR
Free broadcast, Pay Cable and Satellite
TV, Print, Radio, Public Space
Broadcast Networks, Cable Networks
Time/Place Shifting On Demand, Infinite Choice, Long Tail
HDTV, DVD, STB, DVR, Slingbox, PC, XBox, iPod, iPhone, Mobile, PSP
Broadband, Cable, Satellite, Telco, IPTV, DSL, Mobile etc
TV, Print, Radio, Public Space, Online, 360 Campaigns, Branded Content etc
Broadcast and Cable Networks, Google, YouTube, MySpace, Blyk, Microsoft, Apple, Users, Operators, Carriers, Aggregators, Websites
OLD NEW
The Changing Media Climate
*Source: Tejpaul BhatiaTVs Paradigm Shift
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The ultimate converged content device, the iPhone...
Apple is “likely to sell 45 million iPhones by 2009”.
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and this is...
...the tip of the iceberg!
Consumers
Devices
Operators
Advertiser
Programm
Time/Place Shifting On
HDTV, DVD, STB, DVR, Slingbox, PC, XBox, iPod, iPhone, Mobile,
Broadband, Cable, Satellite,
TV, Print, Radio, Public Space, Online, 360 Campaigns, Branded Content etc
Broadcast and Cable Networks,
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New technology connects people in new ways...
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We even have politics 2.0!
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All this is great, but sometimes overwhelming!
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Semantic Web creates a web of data that allows computers to find, extract, share, re-use information, and potentially even reason with it.
Now HERE is an interesting idea to tie it all together.
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So... digital means “more is more”
More People Doing More
Connecting More Searching More Sharing More
Researching More Buying More
Empower, Demonstrate, Involve**Source: Jaffe LLC Life After the 30-S
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broadcast moves online
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Todays three screen reality
•Broadcast is “broken”•Interruptive marketing a thing of the past•Consumers are now creating - they are content companies new critics and evangelists•Effect on advertising revenues, they’re moving online•Can Media 2.0, eg IPTV replicate the Web 2.0 experience, and stimulate advertising revenues?
According to the EU, advertising revenueswill be mostly digital in two years:
“From an estimated €849m revenues in 2005, we expect newspaper and magazine publishers revenues to amount to €2bn in 2010,
almost exclusively from online and mobile advertising.”
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The iPlayer, hugely successful but issues with ISPs
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Consumer behaviour online is forcing new changes
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*Source: Tandberg
All this activity needs a BIG network at its core!
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Interoute Technology
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Interoute, Europe’s biggest Next Generation Network...
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...which we leverage for Global content distribution....
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Professional Services
Advanced Hosting
Security/Storage
Server Hosting
MEDIASERVICES- Streaming- Security- Management
VOICESERVICES- VVN- Arena- IRT One
VPNSERVICES - Access - Security - QoS
IP SERVICES- Internet access- Internet transit
ETHERNET SERVICES- MPLS Ethernet
- Ethernet over SDH
COLOCATION SRVCS- Carrier grade
- Service Provider grade- Data Centre grade
BANDWIDTH SERVICES- Wavelengths
- SDH
INFRASTRUCTURE SERVICES- Duct
- Fibre
... and provide Next Generation Services such as Media.
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Our network connects to media companies, mobile operators and ISPs. Media clients get the advantages of our connections.
Converged Network Solution
Interoute’s Next Generation Network is a uniquely converged solution.
Major global clients trust us to deliver 24/7/365 and only settle for the best quality.
Our clients include:
• Bulldog
• Akamai
• Tiscali
• Vodafone
• EMI (18TB per month)
• Universal Music Group
• Warners
• EMAP
We are trusted by over 14,000 customers including:
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Interoute Extra (eg: new Coldplay single)Content Delivery Network (CDN)No need to wwwait - live in seconds
Interoute’s CDN product family (the bit I manage)
Media Manager (10m streams a day & rising)On Demand Streaming - Audio / VideoPodcasting / listen again / Pay Per View
Media Live Stream (e.g. Al Jazeera live TV)24/7 or Single Live Event streamingGeo locking + advertising
Share (used by 3 of the 4 majors)Market leading security solution for musicWatermarking + marketing + tracking
Interoute Express (it’s FREE, check it out!) Fast method to deliver filesReduces strain on email systems
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www.interoute.com
Lets get connected!
other links
www.linkedin.com/in/oisinlunnywww.myspace.com/oisinlunny
oisinlunny.blogspot.comwww.lifebloodproductions.co.uk
www.flickr.com/photos/oisinlunny
www.interouteexpress.com
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