iabuk "mobile & the consumer journey" 29/01/113 oisin lunny
DESCRIPTION
I was delighted to speak at the IAB UK Mobile & The Consumer Journey event. My presentation takes a very special mobile ambassador on the journey, illustrating the multiple ways in which mobile technology can enhance his experience.TRANSCRIPT
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Senior Market Development Manager, OpenMarket
Mobile & The Consumer Journey
@oisinlunny
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Proprietary & Confiden0al to OpenMarket
Your Trusted Partner for Mobile Engagement
OpenMarket are...
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Proprietary & Confiden0al to OpenMarket
OpenMarket provide...
“The industry-leading, cloud-based mobile engagement platform, allowing customers to create
complex mobile solutions without the need for their own technical
infrastructure.”
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Proprietary & Confiden0al to OpenMarket
OpenMarket customers include...
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Mobile & The Consumer Journey
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Worldwide smartphone activations…
…outnumber child births three to one.
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One in three would…
...give up sex for smartphone access!
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What would you give up…?
What % would choose daily use of mobile phone over...
•Alcohol 70 %
•Chocolate 63 %
•Caffeine 55 %
•Exercise 54 %
•Sex 33 %
•Toothbrush 22 %
•Shoes 21 %
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Proprietary & Confiden0al to OpenMarket
Sackville Travel
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I need a holiday!!!
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Proprietary & Confiden0al to OpenMarket
Finding the hotel
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Proprietary & Confiden0al to OpenMarket
Hotel search
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Proprietary & Confiden0al to OpenMarket
Car parking
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Proprietary & Confiden0al to OpenMarket
Airport promotions
13
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Proprietary & Confiden0al to OpenMarket
Customer compensation voucher
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25 Proprietary & Confiden0al to OpenMarket
CRM outreach / Above The Line adverts
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Proprietary & Confiden0al to OpenMarket
Arrivals promotion
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29 Proprietary & Confiden0al to OpenMarket
Pay by SMS
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Proprietary & Confiden0al to OpenMarket
In holiday reminders
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Proprietary & Confiden0al to OpenMarket
Customer compensation
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Proprietary & Confiden0al to OpenMarket
Transport innovation
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• LBS finds nearest licensed cab from database of over 45,000
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Proprietary & Confiden0al to OpenMarket
Papa Johns Pizza
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34 Proprietary & Confiden0al to OpenMarket
Charity donation
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£0
£75,000
£150,000
£225,000
£300,000TV
August 2011
TV
TV events / newspaper ads drove peak donations, in particular support from ITV
Peaking at 298k on 08/07/11
TV promotion
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• 500% increase in SMS donations
• 60% opt-in to gift aid
• Double the response from other channels
• 25% added to these donations
• Over £1,500,000 raised by SMS and Gift aid
• OpenMarket processed over £10,000 /second
• Record donations by mobile for DEC
Results
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Proprietary & Confiden0al to OpenMarket
Re-activation campaigns
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I need a holiday!!!
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Proprietary & Confiden0al to OpenMarket
Multi modal short codes
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Proprietary & Confiden0al to OpenMarket
Post campaign analytics
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Proprietary & Confiden0al to OpenMarket
Bringing it all together = mCRM
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SMS chat A2P SMS
Credi0ng
Vouchers
LBS Mul0 modalshortcode Analy0cs
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The Future...
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Proprietary & Confiden0al to OpenMarket
Every device...
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...will be a transactional device!
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Proprietary & Confiden0al to OpenMarket
Mobile payments...
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...add measurability to broad based campaigns!
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Proprietary & Confiden0al to OpenMarket
Google wallet...
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...trackable ROI and “ads for the real world”.
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Proprietary & Confiden0al to OpenMarket
Remote proximity payments...
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...the mobile handset is the point of sale.
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twitter @OpenMarketEU
www.openmarket.com
text “oisin” to 88600
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