irish attitudes to the olympics

7
1 Amárach Summer Poll The Olympics August 2016

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Page 1: Irish Attitudes to the Olympics

1

Amárach Summer PollThe Olympics – August 2016

Page 2: Irish Attitudes to the Olympics

2

Every week Amárach Research surveys a smartphone panelof over 1,000 Irish adults for the Claire Byrne Live show onRTE to gather the opinions of the Irish public on varioustopics and current issues.

Although the Claire Byrne Live show is taking a break overSummer we'd like to continue to gather your insights on avariety of interesting and relevant topics.

We will share the results of the surveys on Amárach’sSlideshare page: http://www.slideshare.net/amarach/

Page 3: Irish Attitudes to the Olympics

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Q1HowwouldyoucompareyourinterestintheRio2016OlympicGameswiththeLondon2012OlympicGames?

Overhalfofrespondents (52%)arelessinterestedintheRioOlympicsthantheywereintheLondonGamesin2012.Thoseagedover55inparticulararelessinterested.

DemographicsforLessInterestinRio2016

Gender

Male

Female

Age

18-24

25-34

35-44

45-54

55+

56

49

49

48

52

50

59

Region

Dublin

ROL

Munster

Conn/Ulster

SocialClass

ABC1F50

C2DEF50

52

58

49

51

54

51

% %More

interestinRio2016

5%

Aboutthesameinterest43%

LessinterestinRio201652%

Page 4: Irish Attitudes to the Olympics

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Q2 HaverecentcontroversiesaboutdrugsinsportimpactedyourlevelofinterestintheOlympics?

TheimpactofrecentdrugscontroversiesoninterestintheOlympicsismixed.Thegreatestimpactisseenamong theoldercohorts.

DemographicsforYes

Gender

Male

Female

Age

18-24

25-34

35-44

45-54

55+

50

44

29

33

47

57

59

Region

Dublin

ROL

Munster

Conn/Ulster

SocialClass

ABC1F50

C2DEF50

44

48

47

51

51

43

% %

Yes47%

No46%

Don'tknow7%

Page 5: Irish Attitudes to the Olympics

5

Q3.WhatisyourmainsourceforkeepinginformedonIrishathletes'performanceintheOlympics?

TVisthemostpopular sourceofinformationonIrishathletes’performance inRio2016.

38%

24%

13%9%

3%1%

12%

TV SocialMedia Newswebsites

Radio Newspapers Other Don'tkeepinformed

Page 6: Irish Attitudes to the Olympics

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Couldyourbusiness,brandororganisationbenefitfromcustomersurveysandsurveysofthegeneralpublic,withanswersbackinhours?

IftheanswerisyesthencontactGerardO’NeillorMichaelMcLoughlin atAmárach todiscusshowoursmartpollservicescandeliverrealtimeinformationandinsightatafractionofthecostoftraditionalmethodologies.

Seeourcontactdetailsoverleaf– orreachouttousthroughourwebsiteortwitter.

Page 7: Irish Attitudes to the Olympics

Trends Report

e. [email protected]. 01 410 5200

w. www.amarach.comb. www.amarach.com/blog

tw. twitter.com/AmarachResearchs. slideshare.net/amarach/