bbc london 2012 olympics tables - ipsos...“londoners” attitudes to 2012 olympics for bbc london...

31
Support or oppose London 2012 Tenure Ethnicity Work status London borough Age Gender Not working Working Unwtd Owned/ Not full full South North South North Total Oppose Support Rented mortgage white White time time west West East East Outer Inner 55+ 35-54 18-34 65+ 55-64 35-54 25-34 18-24 Female Male Wtd Total (x) (w) (v) (u) (t) (s) (r) (q) (p) (o) (n) (m) (l) (k) (j) (i) (h) (g) (f) (e) (d) (c) (b) (a) (z) 1002 136 724 348 606 292 710 500 499 194 266 298 244 617 385 283 381 336 163 120 381 231 105 493 509 1002 Unweighted Total 1002 131 728 360 596 291 711 516 483 191 262 299 251 601 401 264 361 376 153 111 361 251 124 511 491 1002 Weighted Total 1002 134 708 339 596 282 699 489 490 191 261 292 238 606 376 281 377 330 162 119 377 227 103 484 499 981 Effective Base 482 - 481 176 284 179 302 235 245 84 130 146 121 282 199 103 186 193 60 43 186 126 67 217 264 481 Strongly support 48% - 66 %zx 49% 48% 61 %zs 43% 46% 51% 44% 50% 49% 48% 47% 50% 39% 51 %fgj 51 %fgj 39% 39% 51 %fgj 50 %fgj 54 %fgj 42% 54 %zb 48 %bfgj sx 242 - 247 95 142 71 176 119 126 44 59 72 72 143 104 48 81 117 23 25 81 82 35 134 113 247 Tend to support 24% - 34 %zx 26% 24% 24% 25% 23% 26% 23% 22% 24% 29% 24% 26% 18% 23% 31 %zegi 15% 23% 23% 33 %zegi 28 %gj 26% 23% 25 %gjx j j 122 - - 45 75 21 102 70 53 20 34 38 31 74 48 37 46 39 26 11 46 28 10 78 45 123 Neither support nor 12% - - 13% 13% 7% 14 %zt 14% 11% 10% 13% 13% 12% 12% 12% 14% 13% 10% 17 %zch 10% 13% 11% 8% 15 %za 9% 12 %atwx oppose 57 56 - 14 36 4 51 29 27 19 13 12 12 39 16 23 17 15 13 10 17 8 7 33 22 56 Tend to oppose 6% 42 %zw - 4% 6% 1% 7 %zt 6% 6% 10 %zkno 5% 4% 5% 7 %n 4% 9 %zdehi 5% 4% 9 %dh 9 %dh 5% 3% 6% 7% 5% 6 %tw 79 75 - 23 48 9 66 46 29 19 19 26 12 50 25 43 27 5 24 19 27 3 2 37 39 75 Strongly oppose 8% 58 %zw - 6% 8% 3% 9 %zt 9% 6% 10 %m 7% 9% 5% 8 %m 6% 16 %zcdeh 7 %cdh 1% 16 %zcdeh 17 %zcde 7 %cdh 1% 2% 7% 8% 8 %cdhtw i i hi 20 - - 7 12 8 13 17 3 5 8 5 2 12 8 10 4 7 7 3 4 3 3 12 9 20 Don't know 2% - - 2% 2% 3% 2% 3 %zq 1% 3% 3% 2% 1% 2% 2% 4 %zei 1% 2% 4 %zei 3% 1% 1% 3% 2% 2% 2 %qw 724 - 728 271 426 250 478 353 371 128 189 218 193 425 303 151 267 310 83 68 267 208 102 351 377 728 Support 72% - 100 %zx 75% 71% 86 %zs 67% 69% 77 %zr 67% 72% 73% 77 %lp 71% 76 %p 57% 74 %fgj 82 %zefg 54% 61% 74 %fgj 83 %zefg 82 %zfgj 69% 77 %zb 73 %bfgj ij ij rsx 136 131 - 38 84 13 118 75 56 38 31 38 24 90 41 66 43 21 37 29 43 11 9 70 61 131 Oppose 14% 100 %zw - 10% 14% 5% 17 %zt 15% 12% 20 %zkmn 12% 13% 10% 15 %zkm 10% 25 %zcde 12 %dh 5% 24 %zcdeh 26 %zcde 12 %dh 5% 7% 14% 12% 13 %dhkt o hi i hi w 588 -131 728 233 342 237 360 279 315 91 158 180 169 336 262 85 223 289 46 39 223 197 93 281 316 597 Net Support 59% -100% 100%z 65 %zu 57% 81 %zs 51% 54% 65 %zr 48% 60 %p 60 %p 67 %zlp 56 %p 65 %zlp 32% 62 %fgj 77 %zefg 30% 35% 62 %fgj 78 %zefg 74 %zefg 55% 64 %zb 60 %bfgj x ij ij ij lprsx INTERNAL USE ONLY 10-02845-01 “Londoners” attitudes to 2012 Olympics for BBC London Final Table 1 Q.1. Do you support or oppose London hosting the 2012 Olympic Games? Base : All Fieldwork dates : 15th - 19th July 2010 Respondent Type : London adults aged 18+ interviewed by telephone Source : Ipsos MORI *=Less than 0.5 % Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p - z/q/r - z/s/t - z/u/v - z/w/x * small base

Upload: others

Post on 07-Jul-2020

2 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: BBC London 2012 Olympics tables - Ipsos...“Londoners” attitudes to 2012 Olympics for BBC London Final Table 2 Q.2. Are you now more positive or more negative about the Olympic

Support oroppose London

2012TenureEthnicityWork statusLondon boroughAgeGenderNot

workingWorkingUnwtdOwned/NotfullfullSouthNorthSouthNorthTotalOpposeSupportRentedmortgagewhiteWhitetimetimewestWestEastEastOuterInner55+35-5418-3465+55-6435-5425-3418-24FemaleMaleWtd Total

(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)10021367243486062927105004991942662982446173852833813361631203812311054935091002Unweighted Total10021317283605962917115164831912622992516014012643613761531113612511245114911002Weighted Total1002134708339596282699489490191261292238606376281377330162119377227103484499981Effective Base

482-48117628417930223524584130146121282199103186193604318612667217264481Strongly support48%-66%zx49%48%61%zs43%46%51%44%50%49%48%47%50%39%51%fgj51%fgj39%39%51%fgj50%fgj54%fgj42%54%zb48%bfgj

sx

242-24795142711761191264459727214310448811172325818235134113247Tend to support24%-34%zx26%24%24%25%23%26%23%22%24%29%24%26%18%23%31%zegi15%23%23%33%zegi28%gj26%23%25%gjx

jj122--457521102705320343831744837463926114628107845123Neither support nor

12%--13%13%7%14%zt14%11%10%13%13%12%12%12%14%13%10%17%zch10%13%11%8%15%za9%12%atwxoppose5756-1436451292719131212391623171513101787332256Tend to oppose

6%42%zw-4%6%1%7%zt6%6%10%zkno5%4%5%7%n4%9%zdehi5%4%9%dh9%dh5%3%6%7%5%6%tw

7975-234896646291919261250254327524192732373975Strongly oppose8%58%zw-6%8%3%9%zt9%6%10%m7%9%5%8%m6%16%zcdeh7%cdh1%16%zcdeh17%zcde7%cdh1%2%7%8%8%cdhtw

iihi

20--712813173585212810477343312920Don't know2%--2%2%3%2%3%zq1%3%3%2%1%2%2%4%zei1%2%4%zei3%1%1%3%2%2%2%qw

724-7282714262504783533711281892181934253031512673108368267208102351377728Support72%-100%zx75%71%86%zs67%69%77%zr67%72%73%77%lp71%76%p57%74%fgj82%zefg54%61%74%fgj83%zefg82%zfgj69%77%zb73%bfgj

ijijrsx

136131-38841311875563831382490416643213729431197061131Oppose14%100%zw-10%14%5%17%zt15%12%20%zkmn12%13%10%15%zkm10%25%zcde12%dh5%24%zcdeh26%zcde12%dh5%7%14%12%13%dhkt

ohiihiw588-1317282333422373602793159115818016933626285223289463922319793281316597Net Support59%-100%100%z65%zu57%81%zs51%54%65%zr48%60%p60%p67%zlp56%p65%zlp32%62%fgj77%zefg30%35%62%fgj78%zefg74%zefg55%64%zb60%bfgj

xijijijlprsx

INTERNAL USE ONLY10-02845-01

“Londoners” attitudes to 2012 Olympics for BBC LondonFinal

Table 1Q.1. Do you support or oppose London hosting the 2012 Olympic Games?

Base : All

Fieldwork dates : 15th - 19th July 2010Respondent Type : London adults aged 18+ interviewed by telephoneSource : Ipsos MORI *=Less than 0.5 %Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p - z/q/r - z/s/t - z/u/v - z/w/x* small base

Page 2: BBC London 2012 Olympics tables - Ipsos...“Londoners” attitudes to 2012 Olympics for BBC London Final Table 2 Q.2. Are you now more positive or more negative about the Olympic

Support oroppose London

2012TenureEthnicityWork statusLondon boroughAgeGenderNot

workingWorkingUnwtdOwned/NotfullfullSouthNorthSouthNorthTotalOpposeSupportRentedmortgagewhiteWhitetimetimewestWestEastEastOuterInner55+35-5418-3465+55-6435-5425-3418-24FemaleMaleWtd Total

(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)10021367243486062927105004991942662982446173852833813361631203812311054935091002Unweighted Total10021317283605962917115164831912622992516014012643613761531113612511245114911002Weighted Total1002134708339596282699489490191261292238606376281377330162119377227103484499981Effective Base

30810278126166127178144161578481831851206611312642241138046137169305More positive31%8%38%zx35%zu28%44%zs25%28%33%30%32%27%33%31%30%25%31%f33%fj28%22%31%f32%f37%fj27%34%zb30%bfjs

ux

1424960428835101676824394132924440613521196124116472136More negative14%38%zw8%12%15%12%14%13%14%13%15%14%13%15%z11%15%h17%zcdh9%13%17%cdh17%zcdh10%9%12%15%14%dhw

53572380182336127416294248107131174132315228148186209806718614266301242543Same53%55%52%51%56%44%59%zt57%51%56%50%58%l53%52%57%56%52%56%53%60%52%57%53%59%za49%54%atw

17-11107216116383399101610115110818Don't know2%-1%3%1%1%2%2%1%1%3%l1%1%1%2%4%zefi*2%6%zcdef1%*2%ei1%2%2%2%eiu

hij

166-392188578927778933344405193762651912255156357396169Net positive17%-30%30%zx23%zu13%32%zs11%15%19%17%17%13%20%n16%19%n10%f14%f24%zefg14%fj4%14%f22%zefg28%zefg14%20%zb17%bfjs

ijijijux

INTERNAL USE ONLY10-02845-01

“Londoners” attitudes to 2012 Olympics for BBC LondonFinal

Table 2Q.2. Are you now more positive or more negative about the Olympic games since London won its bid to host them, or do you feel the same towards themnow as you did in 2005?

Base : All

Fieldwork dates : 15th - 19th July 2010Respondent Type : London adults aged 18+ interviewed by telephoneSource : Ipsos MORI *=Less than 0.5 %Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p - z/q/r - z/s/t - z/u/v - z/w/x* small base

Page 3: BBC London 2012 Olympics tables - Ipsos...“Londoners” attitudes to 2012 Olympics for BBC London Final Table 2 Q.2. Are you now more positive or more negative about the Olympic

Support oroppose London

2012TenureEthnicityWork statusLondon boroughAgeGenderNot

workingWorkingUnwtdOwned/NotfullfullSouthNorthSouthNorthTotalOpposeSupportRentedmortgagewhiteWhitetimetimewestWestEastEastOuterInner55+35-5418-3465+55-6435-5425-3418-24FemaleMaleWtd Total

(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)10021367243486062927105004991942662982446173852833813361631203812311054935091002Unweighted Total10021317283605962917115164831912622992516014012643613761531113612511245114911002Weighted Total1002134708339596282699489490191261292238606376281377330162119377227103484499981Effective Base

153614055905499807327404543896538526422165241236886154Very good15%5%19%zx15%15%19%14%16%15%14%15%15%17%15%16%14%14%17%14%14%14%17%18%13%18%15%x

4974539117330313835924824790125153129302195126180190715518012763251246497Fairly good50%34%54%zx48%51%47%50%48%51%47%48%51%51%50%49%48%50%50%47%49%50%50%50%49%50%50%x

113276341692984506230282926724124434611134332146053113Fairly bad11%21%zw9%11%12%10%12%10%13%16%zk11%10%10%12%10%9%12%12%7%12%12%13%11%12%11%11%w

56212732212036292651318203125162712892766263056Very bad6%16%zw4%9%zu4%7%5%6%5%3%5%6%8%p5%6%p6%d8%zdh3%5%8%dh8%zdh2%5%5%6%6%dhpuw

183311076011350132108743956543410776595964401959451910776182Don't know18%24%w15%17%19%17%19%21%zq15%21%m21%m18%13%18%19%m22%zefi16%17%27%zcde17%16%18%15%21%za15%18%amqw

hi

65051531228393193458328320117165197172391260164232254937123216885319332651Good65%39%73%zx63%66%66%64%64%66%61%63%66%68%65%65%62%64%68%61%64%64%67%69%62%68%65%x

16948907290481207988354148461036641705819227038208583169Bad17%37%zw12%20%15%17%17%15%18%18%16%16%18%17%16%15%19%g15%12%19%19%g15%16%17%17%17%w

481344115630314433824923282125150126288194124162196744916213065234248482Net good48%2%61%zx43%51%zv49%48%48%48%43%48%50%50%48%48%47%45%52%49%44%45%52%52%46%51%48%vx

INTERNAL USE ONLY10-02845-01

“Londoners” attitudes to 2012 Olympics for BBC LondonFinal

Table 3Q.3. Do you think that the Government and the Mayor of London are doing a good or bad job at preparing for the 2012 Games?

Base : All

Fieldwork dates : 15th - 19th July 2010Respondent Type : London adults aged 18+ interviewed by telephoneSource : Ipsos MORI *=Less than 0.5 %Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p - z/q/r - z/s/t - z/u/v - z/w/x* small base

Page 4: BBC London 2012 Olympics tables - Ipsos...“Londoners” attitudes to 2012 Olympics for BBC London Final Table 2 Q.2. Are you now more positive or more negative about the Olympic

Support oroppose London

2012TenureEthnicityWork statusLondon boroughAgeGenderNot

workingWorkingUnwtdOwned/NotfullfullSouthNorthSouthNorthTotalOpposeSupportRentedmortgagewhiteWhitetimetimewestWestEastEastOuterInner55+35-5418-3465+55-6435-5425-3418-24FemaleMaleWtd Total

(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)10021367243486062927105004991942662982446173852833813361631203812311054935091002Unweighted Total10021317283605962917115164831912622992516014012643613761531113612511245114911002Weighted Total1002134708339596282699489490191261292238606376281377330162119377227103484499981Effective Base

88377394440485137102921284543242934186292312315688Very well9%3%11%zx11%7%14%zs7%10%8%5%11%lp7%11%p7%11%np9%f8%9%12%5%8%9%9%6%11%zb9%bpsx

3172526810919695222159158617898801881299010412352381047548146170317Fairly well32%19%37%zx30%33%33%31%31%33%32%30%33%32%31%32%34%29%33%34%34%29%30%39%29%35%zb32%bx

33141244110207912421731587379101792121218311713251321179537193139332Not very well33%31%33%30%35%31%34%34%33%38%k30%34%31%35%30%31%32%35%33%28%32%38%30%38%za28%33%a

22056105821254916910111540626253133865193732030935122111107218Not at all well22%42%zw14%23%21%17%24%zt20%24%21%24%21%21%22%21%19%g26%zghj19%13%27%gj26%zghj20%18%22%22%22%gtw

46634212517313215714161124231618131151885301847Don't know5%4%5%6%4%6%4%6%zq3%3%5%5%5%4%6%6%5%4%7%4%5%3%4%6%4%5%q

405293451482401352702101947110711910823317111413315770441339760178227404Well40%22%47%zx41%40%46%zs38%41%40%37%41%40%43%39%43%43%37%42%46%ei40%37%39%48%ei35%46%zb40%bsx

55196349191332140410274273113142164132344206133210206716221014660304246550Not well55%74%zw48%53%56%48%58%zt53%57%59%k54%55%53%57%51%51%58%gj55%47%56%58%gj58%g48%59%za50%55%agtw

-146-68-3-43-92-5-141-64-79-42-35-45-24-111-35-19-78-49-1-18-78-49*-126-20-146Net well-15%-52%*-12%-15%-2%-20%-12%-16%-22%-13%-15%-10%-19%-9%-7%-22%-13%-1%-16%-22%-19%*-25%-4%-15%

INTERNAL USE ONLY10-02845-01

“Londoners” attitudes to 2012 Olympics for BBC LondonFinal

Table 4Q.4. How well do you think London's transport system will cope during the2012 Olympics?

Base : All

Fieldwork dates : 15th - 19th July 2010Respondent Type : London adults aged 18+ interviewed by telephoneSource : Ipsos MORI *=Less than 0.5 %Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p - z/q/r - z/s/t - z/u/v - z/w/x* small base

Page 5: BBC London 2012 Olympics tables - Ipsos...“Londoners” attitudes to 2012 Olympics for BBC London Final Table 2 Q.2. Are you now more positive or more negative about the Olympic

Support oroppose London

2012TenureEthnicityWork statusLondon boroughAgeGenderNot

workingWorkingUnwtdOwned/NotfullfullSouthNorthSouthNorthTotalOpposeSupportRentedmortgagewhiteWhitetimetimewestWestEastEastOuterInner55+35-5418-3465+55-6435-5425-3418-24FemaleMaleWtd Total

(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)10021367243486062927105004991942662982446173852833813361631203812311054935091002Unweighted Total10021317283605962917115164831912622992516014012643613761531113612511245114911002Weighted Total1002134708339596282699489490191261292238606376281377330162119377227103484499981Effective Base

8167664629648325955940940514921724321047833919630132011581301206114400418818Yes81%58%89%zx82%81%89%zs79%79%84%78%83%81%84%80%85%zlp74%83%fgj85%zdfg76%73%83%fgj82%fj91%zdef78%85%zb82%bfgj

jghijlsx

141475850862511587523227483198415839423226393488554139No14%36%zw8%14%14%8%16%zt17%zq11%17%ko10%16%ko12%16%zko10%22%zcde11%11%21%zceh24%zcde11%13%7%17%za11%14%acei

hiihikqtw

458241428837202610187102520921146421112261945Don't know4%6%3%4%5%3%5%4%5%5%7%zln2%4%4%5%n4%6%4%4%3%6%5%2%5%4%5%nw

INTERNAL USE ONLY10-02845-01

“Londoners” attitudes to 2012 Olympics for BBC LondonFinal

Table 5Q.5. Do you plan to be in London during the 2012 Olympic Games or not?

Base : All

Fieldwork dates : 15th - 19th July 2010Respondent Type : London adults aged 18+ interviewed by telephoneSource : Ipsos MORI *=Less than 0.5 %Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p - z/q/r - z/s/t - z/u/v - z/w/x* small base

Page 6: BBC London 2012 Olympics tables - Ipsos...“Londoners” attitudes to 2012 Olympics for BBC London Final Table 2 Q.2. Are you now more positive or more negative about the Olympic

Support oroppose London

2012TenureEthnicityWork statusLondon boroughAgeGenderNot

workingWorkingUnwtdOwned/NotfullfullSouthNorthSouthNorthTotalOpposeSupportRentedmortgagewhiteWhitetimetimewestWestEastEastOuterInner55+35-5418-3465+55-6435-5425-3418-24FemaleMaleWtd Total

(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)1414858498825116875433275031102396240393428403278457141Unweighted Total14147*58*50*86*25**11587*52*32*27**48*31*9841*58*39*42*32*26**39*34*8**85*54*139Weighted Total1414757488724115865333274930101386239383428393278356139Effective Base

783520165810664629151628175619342615171826133502576To avoid Olympics55%74%zw34%33%67%zv41%57%53%56%47%58%57%55%57%47%60%dh66%dh36%53%68%66%dh37%31%59%47%54%dhvw

5383627261440361815101712341921102313710185292554Other reason38%17%61%zx55%zu31%55%35%41%34%47%36%34%38%35%47%36%26%54%zei42%28%26%53%ei59%34%46%39%ux

93361185412427232421231639Bit of both6%7%5%12%u1%3%7%5%8%3%7%8%7%7%6%5%6%10%5%4%6%10%10%7%6%6%u

11--1-1-11---1--1---1---11Don't know1%2%--1%-1%-2%3%---1%--2%---2%---2%1%

INTERNAL USE ONLY10-02845-01

“Londoners” attitudes to 2012 Olympics for BBC LondonFinal

Table 6Q.6. Is that because you want to avoid being in London during the Olympics or for some other reason?

Base : All who will not be in London during the Olympics

Fieldwork dates : 15th - 19th July 2010Respondent Type : London adults aged 18+ interviewed by telephoneSource : Ipsos MORI *=Less than 0.5 %Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p - z/q/r - z/s/t - z/u/v - z/w/x* small base; ** very small base (under 30) ineligible for sig testing

Page 7: BBC London 2012 Olympics tables - Ipsos...“Londoners” attitudes to 2012 Olympics for BBC London Final Table 2 Q.2. Are you now more positive or more negative about the Olympic

Support oroppose London

2012TenureEthnicityWork statusLondon boroughAgeGenderNot

workingWorkingUnwtdOwned/NotfullfullSouthNorthSouthNorthTotalOpposeSupportRentedmortgagewhiteWhitetimetimewestWestEastEastOuterInner55+35-5418-3465+55-6435-5425-3418-24FemaleMaleWtd Total

(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)10021367243486062927105004991942662982446173852833813361631203812311054935091002Unweighted Total10021317283605962917115164831912622992516014012643613761531113612511245114911002Weighted Total1002134708339596282699489490191261292238606376281377330162119377227103484499981Effective Base

52264971693371873412272999913615513830122778206243344420616182241287528Yes52%5%68%zx47%56%zv64%zs48%44%62%zr52%52%52%55%50%57%l30%g57%zfgj65%zefg22%40%gj57%zfgj64%zfgj66%zfgj47%58%zb53%bfgj

ijlrsvx

413118180155232793292481588310612395254154175123109114611237831238170408No41%90%zw25%43%39%27%46%zt48%zq33%44%41%41%38%42%38%67%zcde34%29%75%zcde55%zcde34%31%25%47%za35%41%acde

fhifhijhihiqtw

677513628264040268202019462010322456321211323466Don't know7%5%7%10%zu5%9%6%8%5%4%7%7%7%8%p5%4%9%zgj6%3%5%9%zgj5%9%g6%7%7%gjsu

INTERNAL USE ONLY10-02845-01

“Londoners” attitudes to 2012 Olympics for BBC LondonFinal

Table 7Q.7. Do you intend going to see any of the Olympic events live at any of the 2012 venues?

Base : All

Fieldwork dates : 15th - 19th July 2010Respondent Type : London adults aged 18+ interviewed by telephoneSource : Ipsos MORI *=Less than 0.5 %Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p - z/q/r - z/s/t - z/u/v - z/w/x* small base

Page 8: BBC London 2012 Olympics tables - Ipsos...“Londoners” attitudes to 2012 Olympics for BBC London Final Table 2 Q.2. Are you now more positive or more negative about the Olympic

Support oroppose London

2012TenureEthnicityWork statusLondon boroughAgeGenderNot

workingWorkingUnwtdOwned/NotfullfullSouthNorthSouthNorthTotalOpposeSupportRentedmortgagewhiteWhitetimetimewestWestEastEastOuterInner55+35-5418-3465+55-6435-5425-3418-24FemaleMaleWtd Total

(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)10021367243486062927105004991942662982446173852833813361631203812311054935091002Unweighted Total10021317283605962917115164831912622992516014012643613761531113612511245114911002Weighted Total1002134708339596282699489490191261292238606376281377330162119377227103484499981Effective Base

746965522754442235293893621411892281944562951812683039981268199105409343752Yes74%73%76%76%74%76%74%75%75%74%72%76%77%76%74%68%74%g81%zegi65%73%74%g79%gj84%zefg80%za70%75%agj

jij

2312916371144581681101144563685113393748665472786481791135226No23%22%22%20%24%20%24%21%24%23%24%23%20%22%23%28%zcdh24%ch17%31%zcdh25%c24%ch19%14%18%27%zb23%bch

25613148111417751136121297772752111324Don't know2%4%2%4%zu1%4%2%3%2%2%4%ln1%2%2%3%n3%2%2%4%2%2%2%2%2%3%2%nuw

INTERNAL USE ONLY10-02845-01

“Londoners” attitudes to 2012 Olympics for BBC LondonFinal

Table 8Q.8. Should Londoners get preferential access to tickets?

Base : All

Fieldwork dates : 15th - 19th July 2010Respondent Type : London adults aged 18+ interviewed by telephoneSource : Ipsos MORI *=Less than 0.5 %Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p - z/q/r - z/s/t - z/u/v - z/w/x* small base

Page 9: BBC London 2012 Olympics tables - Ipsos...“Londoners” attitudes to 2012 Olympics for BBC London Final Table 2 Q.2. Are you now more positive or more negative about the Olympic

Support oroppose London

2012TenureEthnicityWork statusLondon boroughAgeGenderNot

workingWorkingUnwtdOwned/NotfullfullSouthNorthSouthNorthTotalOpposeSupportRentedmortgagewhiteWhitetimetimewestWestEastEastOuterInner55+35-5418-3465+55-6435-5425-3418-24FemaleMaleWtd Total

(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)10021367243486062927105004991942662982446173852833813361631203812311054935091002Unweighted Total10021317283605962917115164831912622992516014012643613761531113612511245114911002Weighted Total1002134708339596282699489490191261292238606376281377330162119377227103484499981Effective Base

75672599264458228525366384134196228195453300181287285988328720184370383753Regeneration of East75%55%82%zx73%77%78%74%71%80%zr70%75%76%78%75%75%69%80%zcgj76%cgj64%75%j80%zcgj80%zcgh67%72%78%zb75%gjrxLondon.

j70931607268416237478358355129179214192416298157266291936426620091356358714Good for Britain

71%23%83%zx74%70%81%zs67%69%73%68%68%72%77%zlop69%74%60%74%fgj78%zfgj61%58%74%fgj80%zfgj73%fgj70%73%71%fgjsgenerally.x

6874556926239922746335033812717920817741527616624228310066242181102360330691Increased national69%34%78%zx73%67%78%zs65%68%70%66%68%70%71%69%69%63%67%75%zdef65%59%67%72%fj82%zefg70%67%69%fjsxpride.

gijij

677365792603972394463493331191832091744092761522402938666240190103353332685Improve London's68%27%80%zx72%67%82%zs63%68%69%63%70%70%69%68%69%58%66%gj78%zefg57%59%66%gj76%zefg83%zefg69%68%68%fgjsstanding on the

ijijijxinternational stage.65037552259375222437346309118167206168382277154234270946023417892344314659Inspire future

65%28%76%zx72%zu63%76%zs61%67%64%62%64%69%l67%63%69%59%65%f72%zfgj62%54%65%f71%fj74%fgj67%64%66%fjsugenerations to bexhealthy and active.

65638553246381209448327328120171199168393265159243256906824317680325332657Good for London's65%29%76%zx68%64%72%zs63%63%68%63%65%67%67%65%66%60%67%68%j59%61%67%70%gj64%64%68%66%jsxeconomy.

63858511216395182458324314125166191158382259162230249917123017177325315640Increased employment.64%44%70%zx60%66%63%64%63%65%65%63%64%63%63%64%61%64%66%60%63%64%68%62%64%64%64%x

55945460215330180383296265108145166145333230149180234935618015975298265563Better sports facilities56%34%63%zx60%55%62%zs54%57%55%56%55%56%58%55%57%57%50%62%zefi61%ei51%50%63%zefi61%58%54%56%eisxavailable.

5414644421530919335629425497131166154335214148159241905815914497277272549Increased tourism54%35%61%zx60%zu52%66%zs50%57%53%51%50%56%62%zkop56%o53%56%ei44%64%zdef59%ei52%44%57%ei78%zdef54%55%55%eisu

ijghijx5212246322128720033028624392142160137312219122180228705218014682290240531Encourage a sense of

52%17%64%zx61%zu48%69%zs46%56%50%48%54%54%54%52%55%46%50%61%zefg46%47%50%58%gj66%zefg57%za49%53%agjscommunity.ijijux

4763739618827216730925322281116139140265210131154190805115412862226250475Improved transport48%28%54%zx52%z46%57%zs43%49%46%42%44%46%56%zlno44%52%zlop50%43%51%ei53%ei46%43%51%50%44%51%zb47%beilsystem across London.

psx

27133617324161068571710815353153-161026None3%10%zw*2%3%1%3%zt3%2%3%3%2%3%3%2%3%h4%zcdh1%3%3%4%zcdh1%-3%2%3%htw

11--1-11--1--1-1--1----1-1Refused*1%w--*-**--*--*-*--1%----*-*

10241919722233556-26--114610Don't know1%1%1%*1%*1%1%*1%1%1%1%1%1%2%zei-1%4%zdefh--*1%1%1%1%w

i9219471034354528364146845317023728323455337222733436413097334243121471454925Mention at least 292%72%98%zx95%zu91%97%zs90%91%94%89%91%95%zlp94%92%93%86%93%fgj97%zefg85%87%93%fgj97%zefg98%zfgj92%92%92%fgjs

ijijx8727669333151127560143943416022526822452135521131634912289316231118451425876Mention at least 387%58%95%zx92%zu86%94%zs85%85%90%zr84%86%90%89%87%89%80%88%fgj93%zefg80%80%88%fgj92%zfgj95%zefg88%87%87%fgjr

ijijsux

8155467431047826455741740114621324821348433719729033411681290221114425396821Mention at least 481%41%93%zx86%zu80%91%zs78%81%83%77%81%83%85%p80%84%p75%80%89%zefg76%72%80%88%zefg92%zefg83%81%82%fgjp

ijijijsx

INTERNAL USE ONLY10-02845-01

“Londoners” attitudes to 2012 Olympics for BBC LondonFinal

Table 9Q.9. Which of these, if any, do you think have already experienced a positive impact from London's preparations to host the 2012 Games?

Base : All

Fieldwork dates : 15th - 19th July 2010Respondent Type : London adults aged 18+ interviewed by telephoneSource : Ipsos MORI *=Less than 0.5 %Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p - z/q/r - z/s/t - z/u/v - z/w/x* small base

Page 10: BBC London 2012 Olympics tables - Ipsos...“Londoners” attitudes to 2012 Olympics for BBC London Final Table 2 Q.2. Are you now more positive or more negative about the Olympic

Support oroppose London

2012TenureEthnicityWork statusLondon boroughAgeGenderNot

workingWorkingUnwtdOwned/NotfullfullSouthNorthSouthNorthTotalOpposeSupportRentedmortgagewhiteWhitetimetimewestWestEastEastOuterInner55+35-5418-3465+55-6435-5425-3418-24FemaleMaleWtd Total

(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)7664564328645325351938838014019423220545431717827731710375277208109398373772Mention at least 576%34%88%zx79%76%87%zs73%75%79%74%74%78%82%zlop76%79%68%77%fgj84%zefg68%67%77%fgj83%zfgj88%zefg78%76%77%fgjs

ijijx59220523234343202396309287106151182159348250144205248865920516782313285598Mention at least 759%15%72%zx65%zu57%69%zs56%60%59%56%58%61%63%58%62%55%57%66%zefg56%53%57%66%zefg66%61%58%60%jsx

ijij

38210360156215152235209177719611310722815994122172573712211557189198387Mention at least 938%7%49%zx43%zu36%52%zs33%40%37%37%37%38%43%38%40%36%34%46%zefi37%33%34%46%zefi46%ei37%40%39%eisu

jjx

INTERNAL USE ONLY10-02845-01

“Londoners” attitudes to 2012 Olympics for BBC LondonFinal

Table 9Q.9. Which of these, if any, do you think have already experienced a positive impact from London's preparations to host the 2012 Games?

Base : All

Fieldwork dates : 15th - 19th July 2010Respondent Type : London adults aged 18+ interviewed by telephoneSource : Ipsos MORI *=Less than 0.5 %Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p - z/q/r - z/s/t - z/u/v - z/w/x* small base

Page 11: BBC London 2012 Olympics tables - Ipsos...“Londoners” attitudes to 2012 Olympics for BBC London Final Table 2 Q.2. Are you now more positive or more negative about the Olympic

Support oroppose London

2012TenureEthnicityWork statusLondon boroughAgeGenderNot

workingWorkingUnwtdOwned/NotfullfullSouthNorthSouthNorthTotalOpposeSupportRentedmortgagewhiteWhitetimetimewestWestEastEastOuterInner55+35-5418-3465+55-6435-5425-3418-24FemaleMaleWtd Total

(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)10021367243486062927105004991942662982446173852833813361631203812311054935091002Unweighted Total10021317283605962917115164831912622992516014012643613761531113612511245114911002Weighted Total1002134708339596282699489490191261292238606376281377330162119377227103484499981Effective Base

725805572614312175083593631421802201834332931772702781007727018791381344725Increased tourism72%61%76%zx72%72%75%71%70%75%z74%69%74%73%72%73%67%75%gj74%66%69%75%gj75%73%75%70%72%gjx

66963526223409193469321338129170200163397265170259232957525916864330332662Regeneration of East67%48%72%zx62%69%zv66%66%62%70%zr68%65%67%65%66%66%64%c72%zcgh62%c62%67%c72%zcgh67%ch52%65%68%66%chrvLondon.

jjx63858506225387183453314318119169190157375260168235232937523516864332303636Better sports facilities

64%44%69%zx62%65%63%64%61%66%62%65%64%63%62%65%64%c65%c62%c61%67%c65%c67%ch52%65%62%63%cxavailable.60333503217360195407297302110153186154358245147226230885922615476308295602Good for London's

60%25%69%zx60%60%67%zs57%58%63%58%58%62%61%60%61%56%63%61%58%53%63%61%61%60%60%60%sxeconomy.59457488220350188407296299114155177149346249143226226885522615868305291595Improved transport

59%44%67%zx61%59%64%zs57%57%62%60%59%59%59%58%62%54%63%fj60%58%50%63%fj63%f55%60%59%59%fjsxsystem across London.59237502220349187407306286105160180149359236142219233826121915974326269595Improve London's

59%29%69%zx61%58%64%zs57%59%59%55%61%60%60%60%59%54%61%62%j54%54%61%63%j60%64%za55%59%ajsxstanding on theinternational stage.

59236506220350188406299292113152175154357237137222235815622215877314280594Inspire future59%28%70%zx61%59%65%zs57%58%60%59%58%59%61%59%59%52%62%fj63%fgj53%50%62%fj63%fj62%61%57%59%fjsxgenerations to be

healthy and active.59342495217354184407296292114154176147354237146224221856122414873321270591Increased national

59%32%68%zx60%59%63%57%57%60%60%59%59%59%59%59%56%62%59%56%55%62%59%59%63%za55%59%axpride.56731487207344178389285280112141166149334234140212215806021215263296271568Good for Britain

57%24%67%zx58%58%61%55%55%58%58%54%56%60%55%58%53%59%57%53%54%59%61%51%58%55%57%xgenerally.56349454203338178387289273113150166136348217140200223855620015172299265565Increased employment.

56%38%62%zx56%57%61%54%56%57%59%57%56%54%58%54%53%56%59%55%50%56%60%58%59%54%56%x

4872142818828517431425423383127159119296192114188186704418812462268220488Encourage a sense of49%16%59%zx52%48%60%zs44%49%48%43%49%53%p48%49%48%43%52%fj50%46%39%52%fj49%50%52%za45%49%afjscommunity.

x241137156171493966158101025610-2101323None

2%9%zw*2%3%2%2%3%2%1%3%2%2%3%2%4%zdh3%dh1%3%dh5%zdh3%dh-2%d2%3%2%dhw

21561095151735376128113574314111020Don't know2%4%w1%3%2%2%2%3%zq1%2%1%2%3%2%2%4%zdehi1%1%d5%zdehi3%d1%*3%2%2%2%deiqw

8739267731252326161443743416522826221952535021631834012294318229111449426875Mention at least 287%70%93%zx87%88%90%86%85%90%zr87%87%88%87%87%87%82%88%gj90%zgj80%85%88%gj91%zgj89%g88%87%87%gjrx

775766062784612325433913811461972401924643111932882941088428820094399376775Mention at least 377%58%83%zx77%77%80%76%76%79%77%75%80%77%77%78%73%80%gj78%71%76%80%gj80%75%78%77%77%gjx

693585582494182074863503401301742141764162771712622601017026217882365328693Mention at least 469%44%77%zx69%70%71%68%68%70%68%67%72%70%69%69%65%73%fj69%66%63%73%fj71%66%71%67%69%x

63348519228381193440318312120162188163377256155242236936324216075342292633Mention at least 563%36%71%zx63%64%66%62%62%65%63%62%63%65%63%64%59%67%zfj63%61%56%67%zfj64%61%67%za59%63%ax

55030474201327178371276270103142160144330220136206207805620614067301248549Mention at least 755%23%65%zx56%55%61%zs52%54%56%54%54%54%57%55%55%52%57%55%52%51%57%56%54%59%za51%55%asx

4561641216827115829623022286116138114272182108178168644417811751241213454Mention at least 946%12%57%zx47%45%54%zs42%45%46%45%44%46%45%45%45%41%49%j45%42%39%49%j47%41%47%43%45%sx

INTERNAL USE ONLY10-02845-01

“Londoners” attitudes to 2012 Olympics for BBC LondonFinal

Table 10Q.10. Which, if any, do you think will happen?

Base : All

Fieldwork dates : 15th - 19th July 2010Respondent Type : London adults aged 18+ interviewed by telephoneSource : Ipsos MORI *=Less than 0.5 %Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p - z/q/r - z/s/t - z/u/v - z/w/x* small base

Page 12: BBC London 2012 Olympics tables - Ipsos...“Londoners” attitudes to 2012 Olympics for BBC London Final Table 2 Q.2. Are you now more positive or more negative about the Olympic

Support oroppose London

2012TenureEthnicityWork statusLondon boroughAgeGenderNot

workingWorkingUnwtdOwned/NotfullfullSouthNorthSouthNorthTotalOpposeSupportRentedmortgagewhiteWhitetimetimewestWestEastEastOuterInner55+35-5418-3465+55-6435-5425-3418-24FemaleMaleWtd Total

(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)10021367243486062927105004991942662982446173852833813361631203812311054935091002Unweighted Total10021317283605962917115164831912622992516014012643613761531113612511245114911002Weighted Total1002134708339596282699489490191261292238606376281377330162119377227103484499981Effective Base

8849268232652027261544943417022127222353335421932234512693322229116462425887Inspire future88%70%94%zx91%87%93%zs87%87%90%89%85%91%o89%89%o88%83%89%gj92%zfgj83%83%89%gj91%fgj94%fgj90%86%89%agjogenerations to be

sxhealthy and active.8639566131451226560143942416621826022252434222429934213094299224118454412866Increased tourism

86%73%91%zx87%86%91%zs85%85%88%87%83%87%88%87%o85%85%83%91%zefg85%84%83%89%ei95%zefg89%za84%86%aeisijijx

862896693025232556044214341642202612145183412173203211229532022199428431859Regeneration of East86%68%92%zx84%88%z88%85%82%90%zr86%84%87%85%86%85%82%89%zcgj85%80%85%89%zcgj88%gh80%84%88%86%grxLondon.

801766342964772435604103901542102332064743292112833081228928321097418385803Better sports facilities80%58%87%zx82%80%83%79%79%81%81%80%78%82%79%82%80%79%82%80%80%79%84%78%82%78%80%xavailable.

7995265229747225954339940014720024820647932319229231711280292215102412390802Good for London's80%40%90%zx82%79%89%zs76%77%83%zr77%76%83%o82%80%81%73%81%fgj84%zfgj73%72%81%fgj86%zfgj82%81%79%80%fgjreconomy.

sx

7926264029646725553940538614720724219947232219628930911680289200109418376794Increased national79%47%88%zx82%78%87%zs76%78%80%77%79%81%79%78%80%74%80%82%fj76%72%80%79%88%zfgj82%a77%79%afjspride.

x7854565829147025653640238614320223521146732518329031810876290215103401390791Good for Britain

78%35%90%zx81%79%88%zs75%78%80%75%77%79%84%zlop78%81%69%80%fgj85%zfgj71%68%80%fgj85%zfgj83%fgj79%79%79%fgjsgenerally.x

7807161828146523454940138015420923119047231119927530811386275203105405378783Increased employment.78%55%85%zx78%78%80%77%78%79%81%80%77%76%79%78%75%76%82%zgj74%77%76%81%84%g79%77%78%x

7745164628845826052140537313721223819547031118527232510679272211114409372781Improve London's77%39%89%zx80%77%89%zs73%78%77%72%81%p80%p78%78%p78%70%75%86%zdef69%71%75%84%zefg92%zefg80%76%78%fgjpstanding on the

gijijijsxinternational stage.696645632604092234743593361311802031844072911782502701106825018486356342697Improved transport

69%49%77%zx72%69%77%zs67%70%70%69%69%68%73%68%72%67%69%72%f72%fj61%69%73%f69%70%70%70%fsxsystem across London.64028560252371231416346300111171200165391257155226267926322617196354293647Encourage a sense of

64%22%77%zx70%zu62%79%zs59%67%62%58%65%67%66%65%p64%59%63%71%zefg60%56%63%68%fj77%zefg69%za60%65%afjpcommunity.ijijsx

47226122983727189161110311417226892232242145None5%17%zw1%3%5%3%5%5%4%5%6%4%4%5%4%7%dh6%dh2%5%dh8%cdh6%dh1%2%5%4%5%dhw

11--1-11--1--1-1--1----1-1Refused*1%w--*-**--*--*-*--1%----*-*

2971011165232367410816121637124325151428Don't know3%5%w1%3%3%2%3%4%zq1%3%1%3%3%3%3%6%zdehi1%2%d8%zdehi3%1%1%4%ei3%3%3%deiqw

10021317283605962917115164831912622992516014012643613761531113612511245114911002Mention at least 2100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%967111726353574286683493473185251291242579390247347374141106347250124497472969Mention at least 397%85%100%zx98%96%98%96%96%98%zr97%96%98%97%96%97%94%96%100%zefg93%95%96%100%zefg99%fgj97%96%97%gjx

ijij

941103717344560283661479462178245284237564380235340367133102340245122487457944Mention at least 494%79%99%zx95%94%97%zs93%93%96%z93%93%95%95%94%95%89%94%gj98%zefg87%92%94%gj97%zfgj98%zfgj95%93%94%gjsx

ij

INTERNAL USE ONLY10-02845-01

“Londoners” attitudes to 2012 Olympics for BBC LondonFinal

Table 11Q9.Q10. Combined. Which of these, if any, do you think have already experienced a positive impact from London's preparations to host the 2012 Games?Which, if any, do you think will happen?

Base : All

Fieldwork dates : 15th - 19th July 2010Respondent Type : London adults aged 18+ interviewed by telephoneSource : Ipsos MORI *=Less than 0.5 %Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p - z/q/r - z/s/t - z/u/v - z/w/x* small base

Page 13: BBC London 2012 Olympics tables - Ipsos...“Londoners” attitudes to 2012 Olympics for BBC London Final Table 2 Q.2. Are you now more positive or more negative about the Olympic

Support oroppose London

2012TenureEthnicityWork statusLondon boroughAgeGenderNot

workingWorkingUnwtdOwned/NotfullfullSouthNorthSouthNorthTotalOpposeSupportRentedmortgagewhiteWhitetimetimewestWestEastEastOuterInner55+35-5418-3465+55-6435-5425-3418-24FemaleMaleWtd Total

(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)9148771433654428263546544917223527823254637122632936113195329241120471446917Mention at least 591%66%98%zx93%91%97%zs89%90%93%90%90%93%93%91%93%86%91%j96%zefg86%85%91%j96%zefg96%fgj92%91%92%fgjs

ijijx8576569331750927059143742116021826321951135021230834112489308228113448413861Mention at least 786%49%95%zx88%85%93%zs83%85%87%84%83%88%87%85%87%81%85%91%zefg81%80%85%91%zfgj91%fgj88%84%86%fjsx

ij

7854766029046826252840238413920623920647231819127932011378279211110413377790Mention at least 978%36%91%zx80%78%90%zs74%78%80%73%79%80%82%p79%p79%72%77%85%zefg74%70%77%84%zfgj88%zefg81%77%79%fjps

ijijx

INTERNAL USE ONLY10-02845-01

“Londoners” attitudes to 2012 Olympics for BBC LondonFinal

Table 11Q9.Q10. Combined. Which of these, if any, do you think have already experienced a positive impact from London's preparations to host the 2012 Games?Which, if any, do you think will happen?

Base : All

Fieldwork dates : 15th - 19th July 2010Respondent Type : London adults aged 18+ interviewed by telephoneSource : Ipsos MORI *=Less than 0.5 %Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p - z/q/r - z/s/t - z/u/v - z/w/x* small base

Page 14: BBC London 2012 Olympics tables - Ipsos...“Londoners” attitudes to 2012 Olympics for BBC London Final Table 2 Q.2. Are you now more positive or more negative about the Olympic

Support oroppose London

2012TenureEthnicityWork statusLondon boroughAgeGenderNot

workingWorkingUnwtdOwned/NotfullfullSouthNorthSouthNorthTotalOpposeSupportRentedmortgagewhiteWhitetimetimewestWestEastEastOuterInner55+35-5418-3465+55-6435-5425-3418-24FemaleMaleWtd Total

(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)10021367243486062927105004991942662982446173852833813361631203812311054935091002Unweighted Total10021317283605962917115164831912622992516014012643613761531113612511245114911002Weighted Total1002134708339596282699489490191261292238606376281377330162119377227103484499981Effective Base

4893539815830414633822326090123152118286197119201163685120112043235249484Regeneration of East49%27%55%zx44%51%zv50%48%43%54%zr47%47%51%47%48%49%45%56%zcgh43%c45%46%56%zcgh48%ch34%46%51%48%chrvLondon.

jjx4624037115828314231723222883117141117278181108187165604818710956223236459Improved transport

46%31%51%zx44%47%49%45%45%47%44%45%47%47%46%45%41%52%zdgh44%39%43%52%zdgh43%45%44%48%46%jxsystem across London.jj

4181636016424213828120521269108132109243176102152165584415212243209210419Good for London's42%12%49%zx46%41%47%zs40%40%44%36%41%44%44%40%44%p39%42%44%c38%39%42%49%zcgh35%41%43%42%sxeconomy.

j409313301602371342772002107510613010124316991154166533715412045229183412Increased employment.

41%23%45%zx44%40%46%zs39%39%44%39%40%43%40%40%42%34%43%j44%fj35%33%43%j48%zfgh37%45%za37%41%ajsxj

403203511552401392681972077611011810224616188146173493914611855206201407Inspire future40%15%48%zx43%40%48%zs38%38%43%40%42%40%41%41%40%33%40%46%zfgj32%35%40%47%zfgj44%g40%41%41%gjsxgenerations to be

healthy and active.401243401582291232802012017910012310024615697144161593914411050207196403Better sports facilities

40%18%47%zx44%38%42%39%39%42%42%38%41%40%41%39%37%40%43%38%35%40%44%40%40%40%40%xavailable.3902632916321313725720518870991299524614897124171593812411359195199394Increased tourism

39%20%45%zx45%zu36%47%zs36%40%39%37%38%43%k38%41%37%37%34%46%zefi39%34%34%45%zei47%efi38%41%39%eisujx

339143001301961132271721666487104852121288112113745361219740173167340Improve London's34%11%41%zx36%33%39%zs32%33%34%34%33%35%34%35%32%31%34%37%30%33%34%39%33%34%34%34%sxstanding on the

international stage.335142911281961092261631696078111861931428512312750351238838168166335Good for Britain

33%11%40%zx36%33%37%32%32%35%31%30%37%34%32%35%32%34%34%33%32%34%35%31%33%34%33%xgenerally.30614265129165104200157146508296761821218310711450331077836157147304Increased national

31%10%36%zx36%zu28%36%zs28%30%30%26%31%32%30%30%30%31%30%30%33%30%30%31%29%31%30%30%suxpride.29210255129154111183156138517785811741207410012045291008436157137294Encourage a sense of

29%7%35%zx36%zu26%38%zs26%30%29%27%29%28%32%29%30%28%28%32%30%26%28%33%29%31%28%29%suxcommunity.11547294264179669442526372568454646212620461656350113None

11%36%zw4%12%11%6%13%zt13%zq9%13%10%12%10%11%11%17%zcdh13%cdh5%17%zcdh18%zcdh13%cdh6%4%12%10%11%cdhqtw

1---1-11--1--1---1---1-1-1Refused*---*-**--*--*---*---*-*-*

59743293026374616111513243230201132164111517441963Don't know6%6%6%8%5%9%zs5%9%zq3%6%6%4%10%zln5%8%n8%efi3%9%zdei10%zei4%3%6%14%zdefh9%za4%6%aeiqs

iu65553530236391196462317339121170202164398260142245269786524518584330328658Mention at least 265%41%73%zx66%66%67%65%61%70%zr63%65%68%66%66%65%54%68%gj72%zfgj51%58%68%gj74%zfgj68%gj64%67%66%gjrx

4973241718629315734223726191125155128300199106191202634319114062253247499Mention at least 350%24%57%zx52%49%54%48%46%54%zr48%48%52%51%50%50%40%53%fgj54%fgj41%39%53%fgj56%zfgj50%49%50%50%fgjr

x408243451552371372711992077810512510024716194153160563815311150205203408Mention at least 441%18%47%zx43%40%47%zs38%39%43%41%40%42%40%41%40%36%42%43%37%34%42%44%40%40%41%41%jsx

INTERNAL USE ONLY10-02845-01

“Londoners” attitudes to 2012 Olympics for BBC LondonFinal

Table 12Q.11. Which, if any, do you think would most justify the amount the Games are costing?

Base : All

Fieldwork dates : 15th - 19th July 2010Respondent Type : London adults aged 18+ interviewed by telephoneSource : Ipsos MORI *=Less than 0.5 %Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p - z/q/r - z/s/t - z/u/v - z/w/x* small base

Page 15: BBC London 2012 Olympics tables - Ipsos...“Londoners” attitudes to 2012 Olympics for BBC London Final Table 2 Q.2. Are you now more positive or more negative about the Olympic

Support oroppose London

2012TenureEthnicityWork statusLondon boroughAgeGenderNot

workingWorkingUnwtdOwned/NotfullfullSouthNorthSouthNorthTotalOpposeSupportRentedmortgagewhiteWhitetimetimewestWestEastEastOuterInner55+35-5418-3465+55-6435-5425-3418-24FemaleMaleWtd Total

(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)373193201452151262481901827197113942271479313814356371389746192182374Mention at least 537%15%44%zx40%36%43%zs35%37%38%37%37%38%37%38%37%35%38%38%36%33%38%38%37%38%37%37%sx

3089270123176107202161147538497761871227711311945321138435161148309Mention at least 731%7%37%zx34%29%37%zs28%31%30%28%32%32%30%31%31%29%31%32%30%28%31%34%28%32%30%31%sx

2315207981268214912011139547564133986282873626826225120111231Mention at least 923%4%28%zx27%zu21%28%zs21%23%23%20%20%25%25%22%25%23%23%23%23%23%23%25%20%24%23%23%sx

INTERNAL USE ONLY10-02845-01

“Londoners” attitudes to 2012 Olympics for BBC LondonFinal

Table 12Q.11. Which, if any, do you think would most justify the amount the Games are costing?

Base : All

Fieldwork dates : 15th - 19th July 2010Respondent Type : London adults aged 18+ interviewed by telephoneSource : Ipsos MORI *=Less than 0.5 %Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p - z/q/r - z/s/t - z/u/v - z/w/x* small base

Page 16: BBC London 2012 Olympics tables - Ipsos...“Londoners” attitudes to 2012 Olympics for BBC London Final Table 2 Q.2. Are you now more positive or more negative about the Olympic

Support oroppose London

2012TenureEthnicityWork statusLondon boroughAgeGenderNot

workingWorkingUnwtdOwned/NotfullfullSouthNorthSouthNorthTotalOpposeSupportRentedmortgagewhiteWhitetimetimewestWestEastEastOuterInner55+35-5418-3465+55-6435-5425-3418-24FemaleMaleWtd Total

(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)10021367243486062927105004991942662982446173852833813361631203812311054935091002Unweighted Total10021317283605962917115164831912622992516014012643613761531113612511245114911002Weighted Total1002134708339596282699489490191261292238606376281377330162119377227103484499981Effective Base

3885376160218145249201193669812310722217289134171553413410269175219394Yes good VFM39%4%52%zx45%zu37%50%zs35%39%40%35%37%41%43%37%43%p34%37%46%zdef36%30%37%40%56%zdef34%45%zb39%bfjs

ijghijux

45911923014428710035422822393120129112286167129172152686117210745246207454No, not good VFM46%91%zw32%40%48%zv34%50%zt44%46%49%46%43%45%48%42%49%ch48%c41%45%54%zcdh48%c43%36%48%42%45%chtv

w1556121569147107876732444632936146555229175542109065154Don't know

15%5%17%x15%15%16%15%17%14%17%17%15%13%15%15%17%c15%14%c19%c15%15%17%ch8%18%13%15%acx

INTERNAL USE ONLY10-02845-01

“Londoners” attitudes to 2012 Olympics for BBC LondonFinal

Table 13Q.12. Do you think the cost of hosting the 2012 Olympics represents good value for money or not?

Base : All

Fieldwork dates : 15th - 19th July 2010Respondent Type : London adults aged 18+ interviewed by telephoneSource : Ipsos MORI *=Less than 0.5 %Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p - z/q/r - z/s/t - z/u/v - z/w/x* small base

Page 17: BBC London 2012 Olympics tables - Ipsos...“Londoners” attitudes to 2012 Olympics for BBC London Final Table 2 Q.2. Are you now more positive or more negative about the Olympic

Support oroppose London

2012TenureEthnicityWork statusLondon boroughAgeGenderNot

workingWorkingUnwtdOwned/NotfullfullSouthNorthSouthNorthTotalOpposeSupportRentedmortgagewhiteWhitetimetimewestWestEastEastOuterInner55+35-5418-3465+55-6435-5425-3418-24FemaleMaleWtd Total

(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)10021367243486062927105004991942662982446173852833813361631203812311054935091002Unweighted Total10021317283605962917115164831912622992516014012643613761531113612511245114911002Weighted Total1002134708339596282699489490191261292238606376281377330162119377227103484499981Effective Base

128711172515970775223443528735736405423144037165377129Increase13%6%15%zx20%zu9%20%zs10%15%11%12%17%zl12%11%12%14%14%11%14%15%12%11%15%13%10%16%zb13%bqsu

x20774876513048157105983749685112877607866362578481811294205Decrease

21%56%zw12%18%22%16%22%zt20%20%20%19%23%20%21%19%23%22%18%23%22%22%19%15%22%19%20%tw

62350499203394165458310311122159187154382240155235232866923514983329294622Stay the same62%38%69%zx56%66%zv57%64%zt60%64%64%61%63%61%64%60%59%65%62%57%62%65%59%67%64%60%62%tvx

44-31212219262421811819182712924849186182745Don't know4%-4%x6%4%7%s4%5%4%4%4%3%7%zln3%7%zln4%2%6%ei5%3%2%7%zei5%4%5%4%eilns

x

INTERNAL USE ONLY10-02845-01

“Londoners” attitudes to 2012 Olympics for BBC LondonFinal

Table 14Q.13. Do you think spending on the Olympics should increase, decrease or stay the same as planned in the next couple of years?

Base : All

Fieldwork dates : 15th - 19th July 2010Respondent Type : London adults aged 18+ interviewed by telephoneSource : Ipsos MORI *=Less than 0.5 %Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p - z/q/r - z/s/t - z/u/v - z/w/x* small base

Page 18: BBC London 2012 Olympics tables - Ipsos...“Londoners” attitudes to 2012 Olympics for BBC London Final Table 2 Q.2. Are you now more positive or more negative about the Olympic

Support oroppose London

2012TenureEthnicityWork statusLondon boroughAgeGenderNot

workingWorkingUnwtdOwned/NotfullfullSouthNorthSouthNorthTotalOpposeSupportRentedmortgagewhiteWhitetimetimewestWestEastEastOuterInner55+35-5418-3465+55-6435-5425-3418-24FemaleMaleWtd Total

(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)10021367243486062927105004991942662982446173852833813361631203812311054935091002Unweighted Total10021317283605962917115164831912622992516014012643613761531113612511245114911002Weighted Total1002134708339596282699489490191261292238606376281377330162119377227103484499981Effective Base

15310128608751103807421443950787639516525145136297381154Very satisfied15%7%18%zx17%15%18%14%15%15%11%17%13%20%zlnp13%19%zlnp15%14%17%d16%12%14%14%23%zefi14%17%15%lx

416433241302701172982291868210413694262154120147148724814710444210205415Fairly satisfied42%33%45%zx36%45%zv40%42%44%38%43%40%45%k38%44%38%45%41%39%47%43%41%41%36%41%42%41%vx

2513218596147651881201335468686414810551951082426957533140114254Not very satisfied25%25%25%27%25%22%26%23%28%28%26%23%25%25%26%19%26%gj29%gj16%23%26%gj30%gj26%g27%23%25%gj

133347353684387567325304233834732574017155728125773130Not at all satisfied13%26%zw10%15%11%15%12%11%15%zr13%12%14%13%14%12%12%16%zh11%11%13%16%zh11%10%11%15%13%rw

491217222514353216101714930192311141491187311849Don't know5%9%zw2%6%4%5%5%6%q3%5%6%5%4%5%5%9%zdehi3%4%9%zdehi8%dei3%3%5%6%4%5%aeiqw

56953452190356169401308260102148175144340229158197213976219714073283287569Satisfied57%40%62%zx53%60%zv58%56%60%54%54%56%59%58%57%57%60%55%57%63%55%55%56%59%55%58%57%x

3846625814921510927517620779981109723115383152148424115210445197187384Disatisfied38%50%zw35%41%36%37%39%34%43%zr41%37%37%39%38%38%31%42%gj40%gj27%37%42%gj41%gj36%39%38%38%gjrw

185-131944114160126132532450654710977764565552145362886100186Net satisfied18%-10%27%zx11%24%zv21%18%26%zq11%12%19%22%p19%18%p19%p29%zdef13%17%d36%zcde19%13%14%23%ei17%20%19%eipq

hifhijvx

INTERNAL USE ONLY10-02845-01

“Londoners” attitudes to 2012 Olympics for BBC LondonFinal

Table 15Q.14. How satisfied are you with the amount of information you are getting about the 2012 Olympics?

Base : All

Fieldwork dates : 15th - 19th July 2010Respondent Type : London adults aged 18+ interviewed by telephoneSource : Ipsos MORI *=Less than 0.5 %Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p - z/q/r - z/s/t - z/u/v - z/w/x* small base

Page 19: BBC London 2012 Olympics tables - Ipsos...“Londoners” attitudes to 2012 Olympics for BBC London Final Table 2 Q.2. Are you now more positive or more negative about the Olympic

Support oroppose London

2012TenureEthnicityWork statusLondon boroughAgeGenderNot

workingWorkingUnwtdOwned/NotfullfullSouthNorthSouthNorthTotalOpposeSupportRentedmortgagewhiteWhitetimetimewestWestEastEastOuterInner55+35-5418-3465+55-6435-5425-3418-24FemaleMaleWtd Total

(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)10021367243486062927105004991942662982446173852833813361631203812311054935091002Unweighted Total10021317283605962917115164831912622992516014012643613761531113612511245114911002Weighted Total1002134708339596282699489490191261292238606376281377330162119377227103484499981Effective Base

86910664830652324362643443317023125621352434421832832212990328222100443425869Sporting events87%81%89%zx85%88%83%88%zt84%90%zr89%88%86%85%87%86%83%91%zcfg86%84%80%91%zcfg88%cfh80%87%87%87%cfjr

hjhjx55361413203336156403273283108156164130321237132200225765620015273279279558Entertainment, events,

55%47%57%x56%56%53%57%53%59%57%59%l55%52%53%59%m50%55%60%gj50%50%55%61%gj58%55%57%56%jxconcerts, etc3032414141219151641197229312162112106171430School/university/

3%2%3%4%2%4%3%3%3%2%4%3%3%4%2%1%3%4%j1%1%3%4%j5%j3%3%3%jeducational/training/something for children

30620820624171381066171281011451074151530Multi-purpose facility/3%5%3%2%3%2%3%3%3%4%4%2%2%3%3%3%3%3%3%4%3%3%3%3%3%3%anything/everything

28422917101812155769161231312-31392161227Community/given to the3%3%3%2%3%3%3%2%3%3%3%2%4%3%3%1%4%gj3%g-3%g4%gj4%g2%3%2%3%gjpublic/for Londoners

163878511872374105645424419615Anything that generates2%3%1%2%1%2%2%2%2%1%1%2%1%2%1%2%1%1%2%2%1%2%1%2%1%2%revenue/provides jobs/

invigorates localeconomy

724253561124-4332321211347Conferences/forums1%1%1%1%1%1%1%1%q*1%1%1%-1%1%1%1%1%1%1%1%1%1%1%1%1%q

6-3241423-1312323-113--145Housing/accommodation1%-**1%*1%*1%-*1%**1%1%1%-1%1%1%--*1%1%

329111117112021107610821101281274893161531Other3%7%zw1%3%3%4%3%4%2%4%2%3%3%4%3%4%2%3%5%4%2%4%2%3%3%3%qw

23514814131113937961311851035565111223Don't know2%4%2%2%2%4%zs1%3%2%1%3%3%2%2%3%3%1%3%2%5%ei1%2%4%2%2%2%s

INTERNAL USE ONLY10-02845-01

“Londoners” attitudes to 2012 Olympics for BBC LondonFinal

Table 16Q.15. What would you like to see happen to the new Olympic stadium afterwards?

Base : All

Fieldwork dates : 15th - 19th July 2010Respondent Type : London adults aged 18+ interviewed by telephoneSource : Ipsos MORI *=Less than 0.5 %Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p - z/q/r - z/s/t - z/u/v - z/w/x* small base

Page 20: BBC London 2012 Olympics tables - Ipsos...“Londoners” attitudes to 2012 Olympics for BBC London Final Table 2 Q.2. Are you now more positive or more negative about the Olympic

Support oroppose London

2012TenureEthnicityWork statusLondon boroughAgeGenderNot

workingWorkingUnwtdOwned/NotfullfullSouthNorthSouthNorthTotalOpposeSupportRentedmortgagewhiteWhitetimetimewestWestEastEastOuterInner55+35-5418-3465+55-6435-5425-3418-24FemaleMaleWtd Total

(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)10021367243486062927105004991942662982446173852833813361631203812311054935091002Unweighted Total10021317283605962917115164831912622992516014012643613761531113612511245114911002Weighted Total1002134708339596282699489490191261292238606376281377330162119377227103484499981Effective Base

4973441721227618332026024384143137139288215118170215724617014372266237504Yes50%26%57%zx59%zu46%63%zs45%50%50%44%55%lnp46%56%lnp48%54%np45%47%57%zefg47%41%47%57%zefi58%fj52%48%50%fjsu

ijjx4609328113229594359227224991071519728816512717814769591789750219235454No

46%71%zw39%37%49%zv32%51%zt44%46%52%zkmo41%51%zkmo39%48%zkmo41%48%dh49%dh39%45%53%dh49%dh39%40%43%48%45%dhkmtvw

454301626143129168121014242019131312713112261945Don't know4%3%4%4%4%5%4%6%3%4%5%3%6%4%5%7%zehi4%4%8%zcehi6%4%4%2%5%4%4%q

INTERNAL USE ONLY10-02845-01

“Londoners” attitudes to 2012 Olympics for BBC LondonFinal

Table 17Q.16. Should competitors and officials be able to use special ‘Olympic Lanes’ on the roads to travel to their venues during the Games?

Base : All

Fieldwork dates : 15th - 19th July 2010Respondent Type : London adults aged 18+ interviewed by telephoneSource : Ipsos MORI *=Less than 0.5 %Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p - z/q/r - z/s/t - z/u/v - z/w/x* small base

Page 21: BBC London 2012 Olympics tables - Ipsos...“Londoners” attitudes to 2012 Olympics for BBC London Final Table 2 Q.2. Are you now more positive or more negative about the Olympic

Support oroppose London

2012TenureEthnicityWork statusLondon boroughAgeGenderNot

workingWorkingUnwtdOwned/NotfullfullSouthNorthSouthNorthTotalOpposeSupportRentedmortgagewhiteWhitetimetimewestWestEastEastOuterInner55+35-5418-3465+55-6435-5425-3418-24FemaleMaleWtd Total

(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)10021367243486062927105004991942662982446173852833813361631203812311054935091002Unweighted Total10021317283605962917115164831912622992516014012643613761531113612511245114911002Weighted Total1002134708339596282699489490191261292238606376281377330162119377227103484499981Effective Base

282182391351441341551641244078819015613470861344821868450153136289Yes28%14%33%zx37%zu24%46%zs22%32%q26%21%30%p27%36%zlnp26%33%zlnp26%f24%36%zefi32%fj19%24%33%efi41%zefi30%28%29%efil

jjpqsux

694112467216437148537332351149173210153428258183269232978626916270344342686No69%86%zw64%60%73%zv51%76%zt64%73%zr78%zklm66%70%km61%71%zkmo64%69%cg75%zcdg62%63%78%zcdg75%zcdg64%56%67%70%68%chkm

ohhjhrtvw

26122916918207211771891161074664141327Don't know3%1%3%3%3%3%3%4%zq1%1%4%p2%3%3%2%4%ei2%3%5%ei4%2%2%3%3%3%3%q

INTERNAL USE ONLY10-02845-01

“Londoners” attitudes to 2012 Olympics for BBC LondonFinal

Table 18Q.17. Should the media be able to use special ‘Olympic Lanes’ on the roads to travel to venues during the Games?

Base : All

Fieldwork dates : 15th - 19th July 2010Respondent Type : London adults aged 18+ interviewed by telephoneSource : Ipsos MORI *=Less than 0.5 %Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p - z/q/r - z/s/t - z/u/v - z/w/x* small base

Page 22: BBC London 2012 Olympics tables - Ipsos...“Londoners” attitudes to 2012 Olympics for BBC London Final Table 2 Q.2. Are you now more positive or more negative about the Olympic

Support oroppose London

2012TenureEthnicityWork statusLondon boroughAgeGenderNot

workingWorkingUnwtdOwned/NotfullfullSouthNorthSouthNorthTotalOpposeSupportRentedmortgagewhiteWhitetimetimewestWestEastEastOuterInner55+35-5418-3465+55-6435-5425-3418-24FemaleMaleWtd Total

(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)10021367243486062927105004991942662982446173852833813361631203812311054935091002Unweighted Total10021317283605962917115164831912622992516014012643613761531113612511245114911002Weighted Total1002134708339596282699489490191261292238606376281377330162119377227103484499981Effective Base

5096137716930015533619729294123147127287204115201172625320111063-491491Male51%46%52%z47%50%53%47%38%61%zr49%47%49%51%48%51%44%56%zdgh46%41%48%56%zdgh44%50%-100%zb49%bgj

jjr4937035119129613737431919097139151124315197148159203905815914262511-511Female

49%54%48%53%50%47%53%62%zq39%51%53%51%49%52%49%56%zei44%54%ei59%zei52%44%56%ei50%100%za-51%aeiqw

INTERNAL USE ONLY10-02845-01

“Londoners” attitudes to 2012 Olympics for BBC LondonFinal

Table 19Gender

Base : All

Fieldwork dates : 15th - 19th July 2010Respondent Type : London adults aged 18+ interviewed by telephoneSource : Ipsos MORI *=Less than 0.5 %Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p - z/q/r - z/s/t - z/u/v - z/w/x* small base

Page 23: BBC London 2012 Olympics tables - Ipsos...“Londoners” attitudes to 2012 Olympics for BBC London Final Table 2 Q.2. Are you now more positive or more negative about the Olympic

Support oroppose London

2012TenureEthnicityWork statusLondon boroughAgeGenderNot

workingWorkingUnwtdOwned/NotfullfullSouthNorthSouthNorthTotalOpposeSupportRentedmortgagewhiteWhitetimetimewestWestEastEastOuterInner55+35-5418-3465+55-6435-5425-3418-24FemaleMaleWtd Total

(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)10021367243486062927105004991942662982446173852833813361631203812311054935091002Unweighted Total10021317283605962917115164831912622992516014012643613761531113612511245114911002Weighted Total1002134708339596282699489490191261292238606376281377330162119377227103484499981Effective Base

1059102555868568935233527417549--124----124626312418-2410%7%14%zx15%u10%23%zs8%17%zq7%12%13%9%16%zn12%n12%--33%zdefg----100%zdefg12%13%12%defg

ijhijijnqsux

23111208127115911608816247676770130121--251---251-14211025125-3423%9%29%zx35%zu19%31%zs23%17%34%zr25%26%22%28%l22%30%zln--67%zcefg---100%zcefg-28%22%25%acef

ijhijgijlrsux

3814326710723998263119241659411290212149-361---361--15920136135-5438%33%37%30%40%zv34%37%23%50%zr34%36%37%36%35%37%-100%zcdfg---100%zcdfg--31%41%zb36%bcdf

hjhjghjrv

1202968238613986842282443178427111---111---585311155-6412%22%zw9%6%14%zv5%14%zt13%zq9%15%km9%15%zkmo7%14%zkmo7%42%zcdeg---100%zcdeg---11%11%11%cdeg

hihijhikmqtvw

163378349972013214932842493310152153--153----906215365+16%28%zw11%14%16%7%19%zt29%zq1%15%16%16%13%17%13%58%zcde--100%zcdef----18%za13%15%acde

fhihijfhiqtw

21--2112---11-2---------22Refused*1%w--****---**-*---------**

INTERNAL USE ONLY10-02845-01

“Londoners” attitudes to 2012 Olympics for BBC LondonFinal

Table 20Age

Base : All

Fieldwork dates : 15th - 19th July 2010Respondent Type : London adults aged 18+ interviewed by telephoneSource : Ipsos MORI *=Less than 0.5 %Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p - z/q/r - z/s/t - z/u/v - z/w/x* small base

Page 24: BBC London 2012 Olympics tables - Ipsos...“Londoners” attitudes to 2012 Olympics for BBC London Final Table 2 Q.2. Are you now more positive or more negative about the Olympic

Support oroppose London

2012TenureEthnicityWork statusLondon boroughAgeGenderNot

workingWorkingUnwtdOwned/NotfullfullSouthNorthSouthNorthTotalOpposeSupportRentedmortgagewhiteWhitetimetimewestWestEastEastOuterInner55+35-5418-3465+55-6435-5425-3418-24FemaleMaleWtd Total

(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)10021367243486062927105004991942662982446173852833813361631203812311054935091002Unweighted Total10021317283605962917115164831912622992516014012643613761531113612511245114911002Weighted Total1002134708339596282699489490191261292238606376281377330162119377227103484499981Effective Base

49956371166298130353-483961191461222752084524119734224116235190292483Working full time50%43%51%z46%50%45%50%-100%zr50%45%49%49%46%52%17%g67%zcfg52%cfgj2%38%gj67%zcfg64%zcfg28%gj37%60%zb48%bcfg(30hrs/wk+)

hjhjhjjlr

1352310138944399142-3140383489533253566265334229249142Working part time (8-2913%17%14%11%16%v15%14%27%zq-16%15%13%13%15%13%12%g15%g15%g4%23%zdegh15%g13%g18%g18%za10%14%agqvhrs/wk)

ij

36552253156202117257374-64102114932351391866512114343655567226148374Not working (i.e. under36%40%35%43%zu34%40%36%73%zq-34%39%38%37%39%35%70%zcde18%32%dei94%zcde38%dei18%22%54%zdef44%za30%37%adeh8 hrs)

fhifhijhiiquw

3-3-221---1-221111-111-213Refused*-*-*1%*---*-1%*****-1%**-***

49956371166298130353-483961191461222752084524119734224116235190292483Full time50%43%51%z46%50%45%50%-100%zr50%45%49%49%46%52%17%g67%zcfg52%cfgj2%38%gj67%zcfg64%zcfg28%gj37%60%zb48%bcfg

hjhjhjjlr

50075353194296160356516-95142152127324192218119178149681198889319197516Not full time50%57%49%54%50%55%50%100%zq-50%54%51%51%54%48%83%zcde33%47%dei98%zcde62%zdeh33%35%72%zdeh62%za40%51%adei

fhifhijiiqw

INTERNAL USE ONLY10-02845-01

“Londoners” attitudes to 2012 Olympics for BBC LondonFinal

Table 21Work status

Base : All

Fieldwork dates : 15th - 19th July 2010Respondent Type : London adults aged 18+ interviewed by telephoneSource : Ipsos MORI *=Less than 0.5 %Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p - z/q/r - z/s/t - z/u/v - z/w/x* small base

Page 25: BBC London 2012 Olympics tables - Ipsos...“Londoners” attitudes to 2012 Olympics for BBC London Final Table 2 Q.2. Are you now more positive or more negative about the Olympic

Support oroppose London

2012TenureEthnicityWork statusLondon boroughAgeGenderNot

workingWorkingUnwtdOwned/NotfullfullSouthNorthSouthNorthTotalOpposeSupportRentedmortgagewhiteWhitetimetimewestWestEastEastOuterInner55+35-5418-3465+55-6435-5425-3418-24FemaleMaleWtd Total

(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)10021367243486062927105004991942662982446173852833813361631203812311054935091002Unweighted Total10021317283605962917115164831912622992516014012643613761531113612511245114911002Weighted Total1002134708339596282699489490191261292238606376281377330162119377227103484499981Effective Base

35228272-351912591262237299108722381134618312116301838635179171351Being bought on a35%22%37%zx-59%zv31%37%24%46%zr38%k38%km36%k29%40%zkm28%17%g51%zcdf32%gj11%27%gj51%zcdf34%gj28%gj35%35%35%fgjkmortgage

ghjghjmrvx

25456154-2464420217075576775461816513755528156552824117129246Owned outright25%42%zw21%-41%zv15%28%zt33%zq16%30%km26%k25%k19%30%zkmn16%52%zcde15%14%d53%zcde50%zcde15%11%19%23%26%25%dehi

hihihikmqtvw

15211115140-47935683333729407169113098563075246575140Rented (private)15%8%16%zx39%zu-16%13%11%17%zr17%ln14%10%16%n12%17%zln4%8%gj26%zcefg4%5%8%gj30%zcefg19%efgi13%15%14%efgi

ijhijjjlnrux

1201799136-5383894712305143528442435131114329227264136Rented (Local Authority/12%13%14%38%zu-18%zs12%17%zq10%6%11%17%zlp17%lp9%21%zlop16%f12%14%20%zdef10%12%12%17%14%13%14%lpqsCouncil)

iju7695785-39464936121223373253193432136342310543185Rented (Housing

8%7%8%24%zu-13%zs6%9%7%6%5%8%15%zlnop5%13%zlnop7%9%9%8%5%9%9%8%11%za6%8%alosuassociation/Trust)21213--712128274612726121164811819Other

2%2%2%--2%2%2%2%1%3%1%2%2%2%1%2%3%dj1%1%2%2%6%zdefg2%2%2%juvhij

27718--1115141139771798109621063131326Refused3%5%z2%--4%2%3%2%2%4%2%3%3%2%3%3%2%4%2%3%2%3%3%3%3%uv

INTERNAL USE ONLY10-02845-01

“Londoners” attitudes to 2012 Olympics for BBC LondonFinal

Table 22Is the home you are living in ... ?

Base : All

Fieldwork dates : 15th - 19th July 2010Respondent Type : London adults aged 18+ interviewed by telephoneSource : Ipsos MORI *=Less than 0.5 %Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p - z/q/r - z/s/t - z/u/v - z/w/x* small base

Page 26: BBC London 2012 Olympics tables - Ipsos...“Londoners” attitudes to 2012 Olympics for BBC London Final Table 2 Q.2. Are you now more positive or more negative about the Olympic

Support oroppose London

2012TenureEthnicityWork statusLondon boroughAgeGenderNot

workingWorkingUnwtdOwned/NotfullfullSouthNorthSouthNorthTotalOpposeSupportRentedmortgagewhiteWhitetimetimewestWestEastEastOuterInner55+35-5418-3465+55-6435-5425-3418-24FemaleMaleWtd Total

(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)10021367243486062927105004991942662982446173852833813361631203812311054935091002Unweighted Total10021317283605962917115164831912622992516014012643613761531113612511245114911002Weighted Total1002134708339596282699489490191261292238606376281377330162119377227103484499981Effective Base

3-2122121---2-21111-11-122City of London*-***1%***---1%zl-1%****-**-***

1621077412106---1616-466316248816Barking & Dagenham2%1%1%2%1%1%2%2%1%---6%zklno3%zknop-1%2%2%2%1%2%1%3%2%2%2%kno

p355246246271319-33--33-61611431683161733Barnet

3%4%3%2%4%2%4%3%4%-13%zklmn--5%zkmnp-2%4%3%2%2%4%3%2%3%3%3%kmnpvp

25517815717186--24-24-10104831022131124Bexley2%4%2%2%2%2%2%3%zq1%--8%zklmo-4%zkmop-4%dh3%1%5%zdh3%3%1%2%3%2%2%dhkmo

ppq

2712381812141214-26--26-5912249101111526Brent3%1%3%2%3%4%2%2%3%-10%zklmn--4%zkmnp-2%3%3%1%3%3%4%1%2%3%3%kmnp

p507336405432820--48-48-2017111091792252248Bromley

5%6%4%2%7%zv2%6%zt5%4%--16%zklmo-8%zkmop-7%zcdh5%3%7%h8%cdh5%3%2%5%5%5%hkmopptv

17-1181041499-18---1844104-49181018Camden2%-2%2%2%1%2%2%2%-7%zlmnp---5%zlmnp2%1%3%3%-1%3%zf1%2%2%2%lmn

64740164116463427--62-62-261917151019107323062Croydon6%5%5%4%7%5%6%7%6%--21%zklmo-10%zkmop-10%zdehi5%4%10%zdehi9%d5%4%6%6%6%6%kmop

p49435123121272819-49--49-1315218515812321749Ealing

5%3%5%3%5%7%zs4%5%4%-19%zklmn--8%zkmnp-5%4%6%d5%4%4%3%10%zdehi6%a3%5%akmnpps

334239211221249-33--33-101211911247191433Enfield3%3%3%3%4%4%3%5%zq2%-12%zklmn--5%zkmnp-4%f3%3%d6%dfj1%3%2%5%4%3%3%kmnpq

p3562811237271123--34-34-111112291193152034Greenwich

3%5%4%3%4%3%4%2%5%zr--11%zklmo-6%zkmop-4%g3%3%1%8%zdegh3%3%3%3%4%3%kmoprpij

32125201212211617---33-3351611411693171633Hackney3%1%3%5%zu2%4%3%3%3%---13%zklno-8%zlnop2%4%3%3%1%4%3%2%3%3%3%lnopu

p2331911136171013-23---236108421061111323Hammersmith & Fulham

2%2%3%3%2%2%2%2%3%-9%zlmnp---6%zlmnp2%3%2%3%2%3%3%1%2%3%2%lmnp

28619121711191711---29-298139441363161429Haringey3%4%3%3%3%4%3%3%2%---12%zklno-7%zlnop3%4%2%2%3%4%2%2%3%3%3%lnop

p2621871711141114-25--25-781034872111425Harrow

3%2%2%2%3%4%2%2%3%-10%zklmn--4%zkmnp-3%2%3%2%3%2%3%2%2%3%2%kmnpp

305206242281416---3030-81111531184161430Havering3%4%3%2%4%zv1%4%zt3%3%---12%zklno5%zkno-3%3%3%3%3%3%3%3%3%3%3%knopt

pp

INTERNAL USE ONLY10-02845-01

“Londoners” attitudes to 2012 Olympics for BBC LondonFinal

Table 23I just need to check which London borough you live in, that is the council which you/your household pays your council tax to?

Base : All

Fieldwork dates : 15th - 19th July 2010Respondent Type : London adults aged 18+ interviewed by telephoneSource : Ipsos MORI *=Less than 0.5 %Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p - z/q/r - z/s/t - z/u/v - z/w/x* small base

Page 27: BBC London 2012 Olympics tables - Ipsos...“Londoners” attitudes to 2012 Olympics for BBC London Final Table 2 Q.2. Are you now more positive or more negative about the Olympic

Support oroppose London

2012TenureEthnicityWork statusLondon boroughAgeGenderNot

workingWorkingUnwtdOwned/NotfullfullSouthNorthSouthNorthTotalOpposeSupportRentedmortgagewhiteWhitetimetimewestWestEastEastOuterInner55+35-5418-3465+55-6435-5425-3418-24FemaleMaleWtd Total

(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)36726122412242412-36--36-1014126414102221436Hillingdon

4%5%4%3%4%4%3%5%3%-14%zklmn--6%zkmnp-4%4%3%4%3%4%4%2%4%3%4%kmnpp

285207191313141327---27-8109621072131427Hounslow3%4%3%2%3%5%zs2%3%3%14%zklmn---4%zkmno-3%3%2%4%2%3%3%2%2%3%3%kmnos

o222171835181013---23-2378843835131023Islington

2%2%2%5%zu1%2%2%2%3%---9%zklno-6%zlnop3%2%2%3%2%2%1%4%2%2%2%lnopup

3722918218311623--39--3941717-417143162339Lambeth4%1%4%5%3%3%4%3%5%--13%zlmop--10%zlmop2%5%gj5%gj-4%gj5%gj6%gj2%3%5%4%gjlmo

p45437182818282521--46--46142211952273252146Lewisham

4%3%5%5%5%6%4%5%4%--15%zlmop--11%zlmop5%6%h3%6%4%6%h3%3%5%4%5%hlmop

335231122726161733---33-101012281076151733Merton3%4%3%3%4%2%4%3%4%17%zklmn---5%zkmno-4%g3%3%1%8%zdegi3%3%5%3%4%3%kmno

oj36232221624152117---38-38610226-101013172138Newham

4%2%4%6%zu3%8%zs2%4%4%---15%zklno-10%zlnop2%3%6%zdefi4%f-3%4%f10%zdefg3%4%4%flnoppjhijsu

24218517816915---2424-491213993131124Redbridge2%1%3%1%3%3%2%2%3%---10%zklno4%zkno-1%2%3%1%2%2%3%3%2%2%2%knop

pp391022728334221537---37-15148691435181937Richmond-upon-Thames

4%8%zw3%2%5%v1%5%zt4%3%19%zklmn---6%zkmno-6%dh4%2%4%8%zdh4%1%4%3%4%4%dhkmnootv

42635261615312026--46--46816225316175252146Southwark4%5%5%7%zu3%5%4%4%5%--15%zlmop--12%zlmop3%4%6%3%3%4%7%j4%5%4%5%lmopu

25415223124101525---25-87954781151025Sutton2%3%2%1%4%zv*3%zt2%3%13%zklmn---4%zkmno-3%2%2%3%3%2%3%1%3%2%2%kmnot

ov32231221012221420---34-34310212110174142034Tower Hamlets

3%1%4%z6%zu2%4%3%3%4%---13%zklno-8%zlnop1%3%6%zfgj1%1%3%7%zefgi3%3%4%3%jlnoppju

21318810912136---2121-57941763101121Waltham Forest2%2%3%2%2%3%2%3%1%---8%zklno4%zknop-2%2%2%3%1%2%2%3%2%2%2%knop

p415322218834162642----42615225115174212142Wandsworth

4%4%4%6%u3%3%5%3%5%22%zklmn----11%zlmno2%4%6%fj3%1%4%7%zfj4%4%4%4%fjlmnoou

7343416437----74212221-437Royal Borough of1%2%z1%1%1%*1%1%1%4%zlmno----2%zlmno2%**1%2%**-1%1%1%lKensington & Chelsea

2161361531713720---20-47932754111020Royal Borough of2%4%zw2%2%2%1%2%2%2%11%zklmn---3%zkmno-2%2%2%2%1%2%2%3%2%2%2%kmnoKingston-upon-Thames

o2051077614109-19---195683364491019Westminster City Council

2%4%w1%2%1%2%2%2%2%-7%zlmnp---5%zlmnp2%2%2%2%2%2%2%3%2%2%2%lmnuw

385413032071781322681922084961131160-40179149171522714912149197204401Inner38%31%42%x57%zu30%45%zs38%37%43%z26%l23%l44%lop64%zlno-100%zlmno30%41%fj45%zfgj34%25%41%fj48%zfgj40%f38%42%40%fjlo

pppsux

INTERNAL USE ONLY10-02845-01

“Londoners” attitudes to 2012 Olympics for BBC LondonFinal

Table 23I just need to check which London borough you live in, that is the council which you/your household pays your council tax to?

Base : All

Fieldwork dates : 15th - 19th July 2010Respondent Type : London adults aged 18+ interviewed by telephoneSource : Ipsos MORI *=Less than 0.5 %Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p - z/q/r - z/s/t - z/u/v - z/w/x* small base

Page 28: BBC London 2012 Olympics tables - Ipsos...“Londoners” attitudes to 2012 Olympics for BBC London Final Table 2 Q.2. Are you now more positive or more negative about the Olympic

Support oroppose London

2012TenureEthnicityWork statusLondon boroughAgeGenderNot

workingWorkingUnwtdOwned/NotfullfullSouthNorthSouthNorthTotalOpposeSupportRentedmortgagewhiteWhitetimetimewestWestEastEastOuterInner55+35-5418-3465+55-6435-5425-3418-24FemaleMaleWtd Total

(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)6179042515441815944232427514220116791601-1852122051018421213075315287601Outer62%69%zw58%43%70%zv55%62%zt63%57%74%zkmn77%zkmn56%km36%k100%zkmn-70%zdehi59%55%66%dh75%zcde59%52%60%62%58%60%dhkm

ophiqtv

INTERNAL USE ONLY10-02845-01

“Londoners” attitudes to 2012 Olympics for BBC LondonFinal

Table 23I just need to check which London borough you live in, that is the council which you/your household pays your council tax to?

Base : All

Fieldwork dates : 15th - 19th July 2010Respondent Type : London adults aged 18+ interviewed by telephoneSource : Ipsos MORI *=Less than 0.5 %Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p - z/q/r - z/s/t - z/u/v - z/w/x* small base

Page 29: BBC London 2012 Olympics tables - Ipsos...“Londoners” attitudes to 2012 Olympics for BBC London Final Table 2 Q.2. Are you now more positive or more negative about the Olympic

Support oroppose London

2012TenureEthnicityWork statusLondon boroughAgeGenderNot

workingWorkingUnwtdOwned/NotfullfullSouthNorthSouthNorthTotalOpposeSupportRentedmortgagewhiteWhitetimetimewestWestEastEastOuterInner55+35-5418-3465+55-6435-5425-3418-24FemaleMaleWtd Total

(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)10021367243486062927105004991942662982446173852833813361631203812311054935091002Unweighted Total10021317283605962917115164831912622992516014012643613761531113612511245114911002Weighted Total1002134708339596282699489490191261292238606376281377330162119377227103484499981Effective Base

710118478222461-7113563531541722221624422682302632161329826316056374336711White71%90%zw66%62%77%zv-100%zt69%73%81%zklm66%75%kmo65%74%zkmo67%87%zcde73%cdh58%c87%zcde88%zcde73%cdh64%ch45%73%69%71%cdhk

ohihihimotvw

2321712720-13721035101015151-57712820Mixed2%1%2%3%zu1%7%zs-3%1%1%4%zlnp1%2%2%2%*1%4%zefgi*-1%3%j6%zefgi2%2%2%jsu

jj994957332108-535672640364662105048555024245652108Black or black British10%3%13%zx20%zu5%37%zs-10%12%4%10%p13%lp14%lp8%p16%zlop4%14%zfgj13%dfgj3%4%14%zfgj10%gj20%zdfg11%11%11%fgjl

hjpsux

11431043775117-68482242213277391527751052746284473117Asian or Asian British11%2%14%zx10%13%40%zs-13%10%11%16%zkn7%13%n13%n10%6%7%20%zefgi7%5%7%18%zefgi23%zefg9%15%zb12%befg

jjijijnsx

8-6437-52213234-25--223437Chinese or oriental1%-1%1%*2%zs-1%*1%*1%1%1%1%-*1%--*1%2%j1%1%1%s

36222111529-17124961118114916319115151429Other ethnic background4%2%3%3%3%10%zs-3%2%2%3%2%4%3%3%2%2%4%2%1%2%4%4%3%3%3%s

12353311-362243564612261-6511Refused1%2%1%1%1%4%zs-1%1%1%1%1%1%1%2%1%2%h*1%2%2%h*-1%1%1%hsu

710118478222461-7113563531541722221624422682302632161329826316056374336711White71%90%zw66%62%77%zv-100%zt69%73%81%zklm66%75%kmo65%74%zkmo67%87%zcde73%cdh58%c87%zcde88%zcde73%cdh64%ch45%73%69%71%cdhk

ohihihimotvw

2321712720-13721035101015151-57712820Mixed2%1%2%3%zu1%7%zs-3%1%1%4%zlnp1%2%2%2%*1%4%zefgi*-1%3%j6%zefgi2%2%2%jsu

jj994957332108-535672640364662105048555024245652108Black10%3%13%zx20%zu5%37%zs-10%12%4%10%p13%lp14%lp8%p16%zlop4%14%zfgj13%dfgj3%4%14%zfgj10%gj20%zdfg11%11%11%fgjl

hjpsux

11431043775117-68482242213277391527751052746284473117Asian11%2%14%zx10%13%40%zs-13%10%11%16%zkn7%13%n13%n10%6%7%20%zefgi7%5%7%18%zefgi23%zefg9%15%zb12%befg

jjijijnsx

44228141836-2313599132115410213110138201736Chinese/Other4%2%4%4%3%12%zs-4%3%3%4%3%5%4%4%2%3%6%zj2%1%3%5%j6%j4%3%4%js

INTERNAL USE ONLY10-02845-01

“Londoners” attitudes to 2012 Olympics for BBC LondonFinal

Table 24Ethnicity

Base : All

Fieldwork dates : 15th - 19th July 2010Respondent Type : London adults aged 18+ interviewed by telephoneSource : Ipsos MORI *=Less than 0.5 %Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p - z/q/r - z/s/t - z/u/v - z/w/x* small base

Page 30: BBC London 2012 Olympics tables - Ipsos...“Londoners” attitudes to 2012 Olympics for BBC London Final Table 2 Q.2. Are you now more positive or more negative about the Olympic

Support oroppose London

2012TenureEthnicityWork statusLondon boroughAgeGenderNot

workingWorkingUnwtdOwned/NotfullfullSouthNorthSouthNorthTotalOpposeSupportRentedmortgagewhiteWhitetimetimewestWestEastEastOuterInner55+35-5418-3465+55-6435-5425-3418-24FemaleMaleWtd Total

(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)10021367243486062927105004991942662982446173852833813361631203812311054935091002Unweighted Total10021317283605962917115164831912622992516014012643613761531113612511245114911002Weighted Total

Gender5096137716930015533619729294123147127287204115201172625320111063-491491Male

51%46%52%z47%50%53%47%38%61%zr49%47%49%51%48%51%44%56%zdgh46%41%48%56%zdgh44%50%-100%zb49%bgjjjr

4937035119129613737431919097139151124315197148159203905815914262511-511Female49%54%48%53%50%47%53%62%zq39%51%53%51%49%52%49%56%zei44%54%ei59%zei52%44%56%ei50%100%za-51%aeiqw

Age1059102555868568935233527417549--124----124626312418-24

10%7%14%zx15%u10%23%zs8%17%zq7%12%13%9%16%zn12%n12%--33%zdefg----100%zdefg12%13%12%defgijhijijnqsux

23111208127115911608816247676770130121--251---251-14211025125-3423%9%29%zx35%zu19%31%zs23%17%34%zr25%26%22%28%l22%30%zln--67%zcefg---100%zcefg-28%22%25%acef

ijhijgijlrsux

3814326710723998263119241659411290212149-361---361--15920136135-5438%33%37%30%40%zv34%37%23%50%zr34%36%37%36%35%37%-100%zcdfg---100%zcdfg--31%41%zb36%bcdf

hjhjghjrv

1202968238613986842282443178427111---111---585311155-6412%22%zw9%6%14%zv5%14%zt13%zq9%15%km9%15%zkmo7%14%zkmo7%42%zcdeg---100%zcdeg---11%11%11%cdeg

hihijhikmqtvw

163378349972013214932842493310152153--153----906215365+16%28%zw11%14%16%7%19%zt29%zq1%15%16%16%13%17%13%58%zcde--100%zcdef----18%za13%15%acde

fhihijfhiqtw

336213101821731592161781977010294111205171--376---25112420317237618-3434%16%43%zx50%zu29%55%zs30%34%41%zr37%39%31%44%zln34%43%zln--100%zefgi---100%zefgi100%zef40%35%37%efgi

jjgijjlnrsux

3814326710723998263119241659411290212149-361---361--15920136135-5438%33%37%30%40%zv34%37%23%50%zr34%36%37%36%35%37%-100%zcdfg---100%zcdfg--31%41%zb36%bcdf

hjhjghjrv

283661517218333230218455666925018579264--153111---14811526455+28%50%zw21%20%31%zv11%32%zt42%zq9%29%km25%31%zkm20%31%zkmo20%100%zcde--100%zcdeh100%zcd---29%a24%26%acde

hiiehihikmqtvw

London borough385413032071781322681922084961131160-40179149171522714912149197204401Inner38%31%42%x57%zu30%45%zs38%37%43%z26%l23%l44%lop64%zlno-100%zlmno30%41%fj45%zfgj34%25%41%fj48%zfgj40%f38%42%40%fjlo

pppsux

6179042515441815944232427514220116791601-1852122051018421213075315287601Outer62%69%zw58%43%70%zv55%62%zt63%57%74%zkmn77%zkmn56%km36%k100%zkmn-70%zdehi59%55%66%dh75%zcde59%52%60%62%58%60%dhkm

ophiqtv

2442419312011989162127122---2519116050901113317907041124127251North East24%19%27%33%zu20%30%zs23%25%25%---100%zklno15%nop40%zlno19%25%f29%zfj22%15%25%f28%fj33%fj24%26%25%fjln

ppopsu

2983821810418376222152146--299-167131921129449431126727151147299South East30%29%30%29%31%26%31%29%30%--100%zklmo-28%mop33%mop35%zcdh31%25%32%39%zcdh31%27%21%30%30%30%chmo

pp

INTERNAL USE ONLY10-02845-01

“Londoners” attitudes to 2012 Olympics for BBC LondonFinal

Table 25

Fieldwork dates : 15th - 19th July 2010Respondent Type : London adults aged 18+ interviewed by telephoneSource : Ipsos MORI *=Less than 0.5 %Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p - z/q/r - z/s/t - z/u/v - z/w/x* small base

Page 31: BBC London 2012 Olympics tables - Ipsos...“Londoners” attitudes to 2012 Olympics for BBC London Final Table 2 Q.2. Are you now more positive or more negative about the Olympic

Support oroppose London

2012TenureEthnicityWork statusLondon boroughAgeGenderNot

workingWorkingUnwtdOwned/NotfullfullSouthNorthSouthNorthTotalOpposeSupportRentedmortgagewhiteWhitetimetimewestWestEastEastOuterInner55+35-5418-3465+55-6435-5425-3418-24FemaleMaleWtd Total

(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(z)266311897916690172142119-262--2016166941024224946735139123262North West

27%24%26%22%28%31%zs24%28%25%-100%zklmn--33%zkmnp15%mnp25%26%27%28%21%26%27%28%27%25%26%kmnppsv

1943812857129371549596191---1424956657028286547239794191South west19%29%zw18%16%22%zv13%22%zt18%20%100%zklm---24%zkmno12%mno21%18%19%19%25%18%19%18%19%19%19%kmno

not

Work status49956371166298130353-483961191461222752084524119734224116235190292483Working full time

50%43%51%z46%50%45%50%-100%zr50%45%49%49%46%52%17%g67%zcfg52%cfgj2%38%gj67%zcfg64%zcfg28%gj37%60%zb48%bcfghjhjhjjlr

50075353194296160356516-95142152127324192218119178149681198889319197516Not working full time50%57%49%54%50%55%50%100%zq-50%54%51%51%54%48%83%zcde33%47%dei98%zcde62%zdeh33%35%72%zdeh62%za40%51%adei

fhifhijiiqw

Ethnicity710118478222461-7113563531541722221624422682302632161329826316056374336711White

71%90%zw66%62%77%zv-100%zt69%73%81%zklm66%75%kmo65%74%zkmo67%87%zcde73%cdh58%c87%zcde88%zcde73%cdh64%ch45%73%69%71%cdhkohihihimotvw

29213250138135291-1601303790768915913233981592013989168137155291Not white29%10%34%zx38%zu23%100%zs-31%27%19%34%zlnp25%35%zlnp26%p33%zlnp13%27%fgj42%zdef13%12%27%fgj36%zefg55%zdef27%31%29%fgjl

gijijghijpsux

Tenure60684426-596135461296298129166183119418178183239173978623911558296300596Owned/mortgage

60%64%58%-100%zv46%65%zt57%62%68%zkm63%km61%km47%70%zkmn44%69%zcdg66%zcdh46%63%cdh77%zcde66%zcdh46%47%58%61%60%cdhkohghijmtv

34838271360-138222194166577910412015420772107182492310712755191169360Rented35%29%37%100%zu-47%zs31%38%34%30%30%35%l48%zlno26%52%zlno27%f30%48%zefg32%fj20%30%51%zefg44%efij37%34%36%efij

ppijijlopsu

Support or oppose London 2012724-7282714262504783533711281892181934253031512673108368267208102351377728Support72%-100%zx75%71%86%zs67%69%77%zr67%72%73%77%lp71%76%p57%74%fgj82%zefg54%61%74%fgj83%zefg82%zfgj69%77%zb73%bfgj

ijijrsx

136131-38841311875563831382490416643213729431197061131Oppose14%100%zw-10%14%5%17%zt15%12%20%zkmn12%13%10%15%zkm10%25%zcde12%dh5%24%zcdeh26%zcde12%dh5%7%14%12%13%dhkt

ohiihiw

INTERNAL USE ONLY10-02845-01

“Londoners” attitudes to 2012 Olympics for BBC LondonFinal

Table 25

Fieldwork dates : 15th - 19th July 2010Respondent Type : London adults aged 18+ interviewed by telephoneSource : Ipsos MORI *=Less than 0.5 %Proportions/Means: Columns Tested (5% risk level) - z/a/b - z/c/d/e/f/g/h/i/j - z/k/l/m/n/o/p - z/q/r - z/s/t - z/u/v - z/w/x* small base