iris annual 2014

a guide toTHE WORLD’Smost powerfulPARTICIPATIONBRANDS

www.iris-worldwide.com

One year in the life of:

adidasBarclaycardBritvicChristchurch & Canterbury TourismDiageoDomino’sHeinekenMINIPhilipsReckitt BenckiserSaks Fifth AvenueShell

2014

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Some call us an ad agency. Others a digital shop, content publisher, social engagement outfit, PR company and retail marketer. We just call ourselves iris. All of the above rolled into one, neat, networked agency.

We blend all the strategic, creative, technology and production skills clients need if they’re going to win in the modern, networked economy. Think of it as an agency with no borders, no boundaries, no barriers (and as importantly, no bullshit).

HI, WE’RE IRIS THE GLOBALCREATIVEINNOVATIONNETWORK You’re a consumer.

So think about it for a second. Who would you rather get involved with: a brand that spends its marketing monies on mundane jingles and expensive corporate selfies? Or a brand that does extraordinary, imaginative things for you and with you?

Yup, that’s what we think too.

That’s why we build Participation Brands. Brands that are reinventing the ways consumers get involved across all kinds of categories. Brands that play an active and meaningful role in culture. And brands that are created with people – not just for them.

And it’s why today, many of the world’s biggest and bravest names are working and growing with us right across the globe.

WE BUILD PARTICIPATION BRANDS

These days every major car brand has its own fun-size car and super-sized budget to promote it. As MINI’s sole creative agency partner we’ve been busy reminding the country what makes the MINI experience unique.

From a reinvention of MINI’s iconic cultural status for the social age to mobile experiences that get you closer to the cars without getting off the sofa, we’ve driven a 7% year-on-year rise in new car sales.

Getting people into a MINI

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PacemanThe campaign that bites back

The new MINI Paceman is a sleek, urban vehicle that combines

a sophisticated design aesthetic with MINI’s mischievous streak.

But at first glance, it’s just another MINI in a growing range.

Design With Bite was packed with the latest pioneering innovations

in tech and digital advertising – including MINI’s first use of Shazam,

which took punters directly to chasethepaceman.com from the

TV ad. Once there, you could explore a full 360° view of the car’s

interior and exterior, play a game to win a trip to Tokyo and

– most importantly – request a brochure or book a test drive.

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PARTICIPATION:

300K+Unique visitors explored the

desktop and mobile platforms.

100K+Explored the mobile experience.

10K+Shazams on a single TV spot.

PERFORMANCE:

63%Of Paceman yearly leads were delivered in the first month.

x2Doubled previous conversion

rates for digital.

5% Rise in MINI’s core brand measure of ‘Inventive’.

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Not Normal Paying homage to MINI drivers’ creativity

MINI owners have a quirky, inventive, NOT NORMAL relationship

with their MINIs. To launch MINI’s first brand activity in six years,

we celebrated the love for their cars with hundreds of authentic

MINI inventions (such as MINI furniture, costumes – even body art).

Sourced by iris, the images became the heart of a participation

campaign that spanned OOH, digital, social, TV, PR and events.

A call to arms film asked the public to help track down these

creative fans and inspired thousands of others to create their

own NOT NORMAL MINI inventions via #MININOTNORMAL.

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PARTICIPATION: PERFORMANCE:

230KSocial engagements through Facebook,

Twitter and Buzzfeed.

2,217NOT NORMAL

images created.

x3Trebled MINI’s Twitter following over the six

weeks of the campaign.

3,853People went online to look for a new

MINI at mini.co.uk.

432Leads generated.

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NOT NORMAL SaluteA digital high five from MINI

For one week in August, a unique live event along London’s

Cromwell Road updated the tradition of saluting oncoming MINI

drivers: any MINI driver passing the five giant consecutive digital

posters was greeted with a real-time, personal salute.

We used a bespoke technical platform and specially trained

spotters to salute drivers with a cheeky personal message,

give them a bacon butty treat, car wash or bunch of flowers.

PARTICIPATION:

1,942Drivers saluted.

40KShared the online film.

PERFORMANCE:

77Pieces of PR coverage.

18% Uplift in ‘MINI is like a friend’.

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Topical BeefHidden Horses

The horsemeat scandal was taking Europe by storm. We bolted before the stable door shut by cooking up a tasty bit of Urgent Genius.

Written and designed within a day, our tongue-in-cheek ad, promoting the new MINI Roadster, featured in full-page spreads across all major nationals within three days of being presented to MINI. The ad caused quite a buzz on social networks and received extensive PR coverage.

PARTICIPATION:

1,755Shares in five days.

4,426Post likes.

1M+Views on BuzzFeed.

PERFORMANCE:

x200Search traffic on MINI JCW the weekend the ad ran.

PRThe ad received

extensive PR coverage.

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No matter who you are or what you do – an athlete, the most successful footballer ever, or just a kid wanting to have fun with your mates – adidas wants to encourage you to give it everything, leave nothing behind and go all in. We deliver this idea to youth audiences the world over through digital, social and experiential participation programmes.

EVERYONE ALL IN

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Team MessiTeam work and a genuine love for the beautiful game

Partly a social media programme and partly a series of high-profile

campaigns for product launches, Team Messi is a global fan

movement, founded by adidas to celebrate everything “Messi”.

It’s the place where Leo’s fans can connect and get closer to their

enigmatic hero. Through content and experiences that give new

perspectives on Leo, exclusive rewards and the chance to get

their creations in his hands.

And, most importantly, we’ve been able to turn fan’s passion

into measurable value for adidas, driving brand attribution

and commercial sales.

With Team Messi we’ve turned 30 years of sports marketing

convention on its head.

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PARTICIPATION:

2.3MFans across Twitter and Facebook

Team Messi platforms.

22 yearsOf YouTube video views.

PERFORMANCE:

60%Of Team Messi customers

are new to adidas.

€99.43Average order value of

Team Messi fan (in database) - higher than the adidas average.

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adizero F50 messi

Our audience of 14-19 year old players expect entertainment.

We showed them Leo Messi, and his football genius, in a manner

his fans have never seen before. A custom adidas LED suit, ball

and boots were created, the lights turned down and the camera

rolled at 1000fps. The New Speed of Light captured Messi’s every

twist, turn and touch. And the beautifully shot film lead viewers

to click through to ecommerce to buy the boot.

The New Speed of Light

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PARTICIPATION:

3MYouTube views in under a week, without a penny

of paid-for seeding.

3rdMost shared ad in

the world that week.

10K+Extra Facebook likes

and 33k clicks through to adidas Football

Facebook.

PERFORMANCE:

+Overwhelming positive response in

consumer and trade media, including pieces on Mashable, Hypebeast

and the Mirror.

1Lovie award in the

Branded Content category.

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The world’s first socially curated fashion show

To launch the adidas NEO SS ‘13 collection at New York Fashion

Week, Selena Gomez asked our fashion-forward 14-19 year old

audience to “rule the NEO runway” on social fashion portal, Polyvor.

The show, styled by 12 teen fashion bloggers and tweeted live

by Selena, broadened the reach of the event beyond the US,

gained global media exposure and provided a digital platform

that allowed teens to get involved.

#NEORunway

PARTICIPATION:

2M+Views of campaign

content.

55KFacebook fans

gained during the campaign period.

21,640Entered the

competition on Polyvore and it received

7.6 million views.

PERFORMANCE:

65%Increase in searches

on adidas.com for NEO during the

campaign period.

28%Sales increase

in NEO stores in Germany after

the event.

589Pieces of global press coverage across 15 key

markets and 600K reach for bloggers.

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Going all in for Murray

Wimbledon is a really big deal; and so is Andy Murray. To create

social buzz for adidas we launched #hitthewinner – a Twitter game

within a tennis match that asked fans to “go all in for Murray”.

To play, fans selected one of nine targets on the court by tweeting

a corresponding hashtag. Each time Murray hit your target with

a winner, you’d stand a chance of winning adidas swag.

Immediately after each set, we posted a visual showing where all

the winning shots landed alongside the Twitter handles of all the

winning players. We also created a series of Vine videos to spice

up the Twitter feed with cheeky animated representations

of Murray’s awesome power.

#Hit the winner


44,200Participants in #hitthewinner.

35KNew Twitter followers.

72M#hitthewinner impressions.

635K+Reached through PR.

no.1Talked about brand during Wimbledon.

2Lovie awards won.

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BoostRunning a truly unique launch

In early 2013 adidas launched Boost, a revolutionary running

shoe that absorbs and returns energy to the runner more

effectively than any other.

Instead of just telling people about Boost, we showed them how

this energy return felt. We created an installation at the entrance

of the Santiago Marathon expo that was capable of harvesting

the energy from the footsteps of the 25,000 runners arriving

to pick up their race packs. This energy was then stored in

a battery and used to power motivational messages displayed

in the final kilometre of the race.

The messages were synchronised with the unique bib numbers

of every runner, allowing friends and family to personalise messages

and upload photos right when the runners most needed a boost.

PARTICIPATION:

25K+People passed the walkway and

generated enough power to transmit messages for over six hours.

700Friends and family members

engaged with the stand and wrote personalised messages.

PERFORMANCE:

500K+People reached through PR.

90%Of Boost inventory was sold on-site

over the three days that the expo ran.

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A real-time reaction to real-world events

In June 2013, mass burning in Indonesia turned the skies in

Singapore black with smoke. The Pollution Standards Index (PSI)

broke a 16-year high and it was considered unhealthy for

Singaporeans to exercise outside.

We teamed up with adidas and one of Asia’s largest fitness groups,

True Fitness, to help Singaporeans continue their training despite

the haze. Through the adidas Singapore Facebook page, we offered

fans free one-day gym passes. The number of passes given away

matched the PSI level (which reached 200 per fitness centre).

And as well as free, safe day’s training indoors, everyone was

given a go all in(doors) t-shirt to boot.

All in (doors)

PARTICIPATION:

x5The average viral reach on adidas SG Facebook.

36KFans reached per post.

PERFORMANCE:

+Picked up by international newspapers, media sites, blogs and fan communities

across the world.

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Heineken is on a mission to establish itself as the brand of choice for aspiring ‘men of the world’.

Of all the things valued by this premium market, design is high on the list. So, we made design the central platform and invited the audience to engage with the brand.

Not only have Heineken’s fans jumped in feet first with our design competitions and experiences, the platform has also created higher levels of brand visibility and recall.

Now, the beer competes for consumers at the top level, against champagnes and premium spirits – not just other beer brands.

Open yourworld

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Remix our FutureTurning an anniversary into cultural conversation

For the first time, fans and followers of Heineken could immerse

themselves in a rich brand archive containing 140 years’ worth

of design assets and inventions to use as their inspiration

in creating the next Heineken bottle.

The winning design was chosen at a live judging event at Milan

design week and turned into a real bottle, sold around the world.

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PARTICIPATION:

150K+Unique visits to the

Facebook hub, smashing Heineken’s target.

2KInnovative designs were created by

inspired designers.

1KBottle design shares

directly from the Facebook app.

PERFORMANCE:

1MAnniversary bottles sold.

600+Articles talked about Heineken’s innovative design credentials.

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140 years of heinekenLighting up the night on Heineken’s birthday

We opened Amsterdam’s Light Festival in style, with the world’s first

socially interactive bottle installation – on the exterior of the iconic

Heineken brewery.

The spectacular bottle wall – made of 5,000 glass Heineken bottles

– created a giant video screen. Images from the brand’s 140 year history

were shown alongside birthday messages left by fans on Heineken’s

Facebook page. The celebrations went on for three weeks – with a live

stream of the wall appearing on Facebook, ensuring fans across the

world could view their message in real-time.

Happy birthday Heineken – proost!

PARTICIPATION:

500K+People saw the wall in action in Amsterdam.

2K+Heineken bottle wall messages recieved.

PERFORMANCE:

135+Articles celebrated the event

(ranging from Wall Street Journal to Esquire) across 20 countries.

SERVING UP SMILES

Domino’s is the world’s leading pizza delivery company, but in the UK and Ireland it had been sucked into a discounting war.

We took them from hangover cure to a meaningful brand full of feel-good moments with TV ads, live-gaming rewards and even entertaining packaging. We call it Greatness from Domino’s.

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Gaining a bigger slice of the market

Domino’s now delivers more than freshly made pizzas – they also

promise to put a smile on your face.

How? With a fully integrated campaign that includes, but goes

way beyond, TVCs.

If you were second screening with The X Factor on a Saturday

night, you could win insanely delicious offers through the show’s

sponsored app. While, #gamefuel rewards gamers live with tasty

treats – beat the Domino’s team at Call of Duty and you received

a voucher message. And for one chilly day only, we asked pizza

lovers to Tweet the Heat and guess when a giant delivery man ice

sculpture would drop the box in the #DominosMeltdown to win

a year’s supply of Domino’s pizza.

Greatness from Domino’s

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PERFORMANCE:

8%Uplift in sales for the year.

Record BreakingWeekly sales performance.

PARTICIPATION:

200%Growth in average

social engagement rate.

12KFans took part in

#DominosMeltdown

13 minsAverage viewing time

of live stream.

Shell is one of the world’s biggest retailers and, as their lead agency partner in digital, retail and sponsorship, we are making Shell the active choice for motorists – rather than a place to pull in based on convenience or habit.

We do this by enhancing the experience of motoring and shopping with Shell, adding value to services, creating digital content and running their social media programme.

DestinationShell

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Driving sales with three leading global brands

Shell V-Power fuel is a premium product sold at a premium price.

In the highly competitive and cost conscious fuels retail market,

saturated with cheap promotional giveaways, we needed

a compelling reason for drivers to upgrade.

We brought together three leading global brands – Shell, LEGO and

Ferrari – and designed (exclusively for Shell) The Ferrari Model

LEGO collection. The range of six, collectable model cars was only

available to V-Power customers refueling at Shell forecourts.

Alongside the smallest pullback motor LEGO had ever made,

we developed a truly multi-channel campaign for TV, social,

digital, experiential and traditional print starring Ferrari’s F1

team and LEGO’s playability.

THE FERRARI MODEL LEGO COLLECTION

PARTICIPATION:

5KUser generated videos with the

cars from this promotion.

52%Increase in customer loyalty

in some markets.

PERFORMANCE:

$116MPR value equivalent

achieved.

7.5%+Global average sales

volume uplift.

x25Cars sold for 25 times

face value on ebay when stocks ran out.

Everything Barclaycard do is designed to give their customers a hand. We develop and promote innovative ways for them to do it.

We’ve saved people time in their lunch hour with contactless technology, launched a pre-loaded wristband that pays for drinks at festivals and we engage customers through the brand’s social media.

MAKING LIFE EASIER

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Spreading awareness by spreading smiles

Unwind is an exclusive entertainment perk for Barclaycard

customers, which sells tickets for gigs, shows and sports events.

We gave customers #reasonstosmile to let them know how good

Unwind is. It’s an expression of what Unwind gives you – the acts,

the experiences and the value.

Customers received emails offering access to events, discounts

like ‘Fee Free Friday’ (where the booking fees are on Barclaycard)

and exclusive pre-sale tickets. Those following Unwind on Twitter

were monitored and if anyone tweeted unhappy updates Unwind

could send event tickets to cheer them up – just one of the simple,

but effective ways of spreading #reasonstosmile.

Unwind

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PARTICIPATION:

88%Of PayBands were used for fast-track entry.

PERFORMANCE:

5%Increase in awareness of the

Unwind service over the last year – a significant improvement.

6%Penetration to the

customer base.

60 61

Philips knows that all great innovations start with people. So, we spent time with mums to develop the global brand positioning for Philips AVENT; inspired a community of music lovers all obsessed with sound and brought the brand into the connected age by launching Philips hue, the clever light bulb taking the world by storm.

Altogether, by combining social analytics, content publishing and the latest technology we’ve built a brand that means more in the lives of people today.

CONNECTING WITH PHILIPS

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PHILIPS HUESee the world in a whole new light

The first product of its kind, hue is a clever LED light bulb that

can be controlled from your smart phone or tablet. Its millions

of colours can wake you up, help protect your home and even

improve your mood.

We gave hue a beautiful, cool product identity, iconic packaging,

intuitive app and a website with a story, then launched it all with

a smart strategy to reach early adopting bloggers.

PARTICIPATION:

500+IFTTT recipes have been created in two months.

30K+Likes in the first

six months.

7K+Followers on Twitter for customer service.

PERFORMANCE:

75Countries installed

Philips hue in the first six months of activity.

26%Philips brand

preference achieved in the US at launch.

200MGlobal views of the Apple ‘Brilliant’ ad,

in which hue featured.

J2O was originally developed as a soft drink for people to enjoy as an alternative to alcohol. We create unique and playful experiences, both on and offline, to make get-togethers between friends more enjoyable and more sociable.

GET TOGETHERWITH J2O

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SPIN 2 WIN The world’s first human fruit machine

Our 21st century re-working of the old pub favourite was

powered by a J2O punter and three mates. Using a free app

and special edition beermat as AR markers, the mates became

the reels of the Spin 2 Win fruit machine, playing for thousands

of prizes from the J2O Kitty. And if they won, the nifty photo

upload tool allowed them to share their moment instantly.

The campaign rolled out across 21,000 pubs, PR and

a partnership with Heart FM, putting J2O at the heart

of modern British get-togethers in pubs and bars.

PARTICIPATION:

50,696Site visits.

14,404Downloads over the

three months (optimistic KPI’s were set at 7,200).

151,653Game plays.

PERFORMANCE:

21KSpin 2 Win POS featured in 21,000 pubs nationwide, 161% more outlets than previous campaign periods.

Johnnie Walker is the most popular Scotch whisky in the world, with over 15 blends for different tastes and occasions. But over the years, the traditions and craft of Johnnie Walker had been left behind, as drinkers switched to more stylish and luxury-laden pours.

Through its F1 sponsorship, global travel retail and iconic new products, we have given the brand a new, sociable sophistication.

UPDATING A STYLISH CLASSIC

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Responsible drinking with Formula 1 stars

Johnnie Walker sponsors the Vodafone Mercedes McLaren

Formula 1 team. To make this sponsorship accessible to our

drinkers, we created branded content, parties and promotions

inspired by driver Jenson Button’s affluent lifestyle.

This sponsorship was coupled with a rebooted ‘Join the Pact’

campaign – a commitment to never drink and drive. Our powerful

Glass Car film, alongside F1 drivers Mika Häkkinen and Sergio

Perez launched the campaign with a promise of one million

kilometres of safe rides home from the brand.

Step insidethe circuit

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4M+Engagements with our

branded content and digital platforms worldwide.

$1MPR value from the

#imNOTdriving launch at Singapore GP.

100KKM of safe rides

home already provided in Asia.

£170MViewers in 150 countries – equivalent to £41m in

media value.

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SHAKING UPTHE COCKTAIL

MARKETParrot Bay is a new kind of cocktail. Frozen at home, it is a simple way to serve your own cocktails without the fuss, equipment or long list of ingredients.

And, as the first of it’s kind, it has created a new drinks category for Diageo.

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Parrot bayFreeze, squeeze and enjoy

Meet the Frozen Parrot, a brand icon who introduces Parrot Bay

to our stay-at-home drinkers and educates them on how to use

this innovative product.

Our loveable Parrot fronted a disruptive, humorous and informative

TV, OOH, in-store and online campaign in Western Europe and North

America. He also drove active trial of the product with thousands

of slurpers on a shopping centre roadshow.

PERFORMANCE:

5M+Parrots have already flown across Western Europe since launch.

x2Awareness in GB during

the ATL according to early YouGov results.

x3Awareness in Spain

during the ATL according to early YouGov results.

PARTICIPATION:

1M+YouTube views of the launch TVC across Western Europe.

56KConsumers sampled

in GB.

As sex has become a mainstream part of popular culture, sexual expectations have moved further and further from reality.

We took Durex’s functional condom manufacturer site and filled it with sexual well-being expertise and sexual reality. Its new purpose? Help Durex’s consumers navigate the minefield of the bedroom.

SEXPERTS

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DUREX.COM From safe sex to great sex with Durex

The new Durex site is a smart, sexy and fully responsive design.

We give vertical scrolling a new meaning in the How to put it on

page, while the Part Gallery uses horizontal scrolling to show

off the best in creative anatomy. Searches can even be tailored

to your own level of sexual experience via the home screen filter.

And in the US, The Liberating Side of Being Together aims to give

you the confidence to ‘sexplore’ with your partner. You should

check it out. You know, just to see the cool design.

PARTICIPATION:

400K+Social views in first two months of site launch in the US.

10K+Facebook interactions in first two months of site

launch in the US.

50K+Visitors to digital hub.

PERFORMANCE:

35The website is now being localised for 35 global markets from Chile to New Zealand and everywhere in between.

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On 22 February 2011, Christchurch changed forever. A massive 6.3 earthquake tore the city apart, killing 185 people and injuring thousands. Christchurch was classed a disaster zone. Not exactly the top place to go on holiday.

Australian tourists represent Christchurch’s largest tourism market at 44%. By the end of 2011, despite the rest of the world flying in, Aussie arrivals were down to 32%. We needed to turn Aussie sympathy into visits to Christchurch.

Bringing Aussies back to christchurch

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Bob thinks big

To convince Aussies it was ok to come back to the city, we

repositioned Christchurch as an ever-evolving city. And turned

the problem of 24/7 media coverage into our solution.

Mayor Bob Parker was the face of Christchurch during the

earthquakes. We made him the voice of Christchurch, wondering

where Australian tourists were and how he could get them back.

His solution? Ask Aussies if he could borrow their big icons

(the Big Pineapple, Cow and Merino sheep) to promote the city.

He wrote open letters in Australian newspapers and filmed his

quest in a three-part online series.

Once we had Australia’s attention, we introduced them to the big

things constantly happening in Christchurch. The ‘Discovery Stream’

on christchurchreimagined.com uses people’s holiday snapshots

to show the Christchurch tourism experience. It is the first web

and mobile site to use social media images in real-time.

Christchurchreimagined

PARTICIPATION:

246%Increase in unique site visitors to Christchurch

digital platforms (target was 50%).

30KImages uploaded and tagged #chch on the

Discovery Stream.

25Countries used the global TV/

cinema creative.

PERFORMANCE:

540% ROI generated.

$2.7MInjected into the

Christchurch economy.

12.5%Increase in visitor

arrivals to Christchurch (target was +2%).

At Christmas time, retailers and marketers alike watch the performance of their respective businesses with baited breath. The last three months of the year can make or break a business and it’s no different for those on Fifth Avenue, New York.

For the fourth consecutive year, iris has helped Saks Fifth Avenue achieve stand-out in one of the most competitive retail environments in the world.

Turning retail into a holiday destination

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Saks fifthAvenueThe world’s ‘biggest’ 3D projection mapping spectacle

As part of Saks Fifth Avenue’s holiday programme, we put

on a dramatic light show that brought Fifth Avenue to a virtual

standstill every night for six weeks.

Using state-of-the-art imaging technology, we created a vivid

3D projection of ice skaters, Saks gifts and a larger than life

yeti to tell the holiday story across the store’s facade.

And, if you couldn’t be in New York to see it, QR codes on every

Saks store around the world allowed customers to experience

the show on their smartphones.

PARTICIPATION:

100K+Visitors saw the magic

live in New York.

1.5K+People around the globe

interacted with the QR code to watch the spectacle.

5MPeople viewed the

show online.

PERFORMANCE:

8.4%Rise in sales from previous year over the same period.

$10m+PR media value.

TVCoverage as far afield as Japan.

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We’ve a few secret ingredients that make iris the Global Creative Innovation Network it is today. From investing in our own original research studies to embracing the power of news-jacking and nurturing extraordinary talent, we are on a mission to deliver competitive advantage for our clients.

iris Nursery: a grown-up incubator

Our global network of 900+ creative, ambitious people

bring fresh, start-up style ideas to existing brands and

create new business concepts to accelerate client’s

ideas. We’re also active seed and early stage investors.

Now, iris Nursery brings this bubbling pot of ideas and

funding together to go beyond communications and

bring innovations to life.

Content that POPS

Purpose, Originality, Participation & Storytelling is

our approach to help clients navigate the noisy world

of branded content. It covers guiding principles and

strategies, plus tactical and operational advice on

making 21st century content marketing.

Planet Hyperconnected

In partnership with the Global Web Index, we spoke

to 6,000 mums and Gen Y around the world about the

details of digitally-influenced attitudes and behaviours.

And, we spent a week studying the lives of the most

hyperconnected audience to understand the underlying

needs and motivations behind their behaviour.

The Outsellers

Which retailers outsell the competition and how

do they to do this, beyond just ‘out-discounting?’

We commissioned an in-depth study and discovered

how different retailers give compelling reasons to buy

on the spot, rather than leave the store to consider

the purchase. On top of this, we looked at how retailers

overcome discounting to maintain healthy margins

and brand equity.

Our People

Ok, every company has them. But the secret of our

success is our people and the way they work together.

Keeping our nation inspired is an important part of our

company ethos. Google, Getty Images, Kids Co charity and

many more come in and keep extraordinary inspiration

flowing. We also have our very own training and career

development programme: Me, Myself & iris. It ensures

our people are getting the best support they need to

reach their career aspirations, through regular review

and objective settings, internal and external training,

mentoring and reward.

iris potential

Our vision hasn’t changed since iris was founded:

to be the Agency of Choice for the best clients in

the world. And this means being the agency where

the best talent want to work.

So, we have an amazing graduate programme,

iris Potential. Designed to find the best up and

coming talent across a range of different departments.

With bespoke training, buddies and monthly lunches,

we make sure they have the stimulation they need

to flourish. For creative folk, we have an excellent

placement programme – Academy of Extraordinary.

Urgent Genius

Urgent Genius embraces the power of news-jacking

to create content for our clients. If it’s trending, we can

generate and execute ideas at the speed of culture.

Project 72

What’s the best way to develop insightful global

ideas at speed? Follow the sun.

During Project 72, our creative development orbits

the globe three times as a single brief is hot-housed

in key regional agencies and passed on to the next

region as dusk falls. As a result a single brief can receive

72 hours of solid development, with nuanced insights

from Atlanta to Singapore baked into the final output.

SECRETINGREDIENTS

WHERE IDEAS NEVER SLEEP

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GIVE IT A GOLots of agencies say nice things about themselves. But if we’ve learnt anything since we founded iris back in 1999 it’s this; what you do matters far more than what you say.

So why not drop in and see us in action?

Thanks for having a little look at iris.


TODAY THERE ARE TWO TYPESOF BRANDS:PARTICIPATIONBRANDSAND DYING

ONES

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S Y D N E Y

M E L B O U R N E

J A K A R T A

S I N G A P O R E

S T O C K H O L M

S T U T T G A R TP A R I S

N E W Y O R K

M I A M I

S A O P A U L O

A T L A N T A

S A N D I E G O

M E X I C O C I T Y

L O N D O N

A M S T E R D A M

S H A N G H A I

B E I J I N G

D E L H I

D U B A I

iris annual 2014

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