ir11 bodle final
DESCRIPTION
Conference talkTRANSCRIPT
'Opening the social media ecosystem'
Robert Bodle IR11 - Göteborg
Outline
intro benefits of interoperabilityOpen APIs* and privacy concerns other concernsclose
*APIs - application programming interfaces
Open APIs – what are they?
sex organs of interoperability
Open APIs – sharing data
between sites and services . . .
Open APIs – how they work
calls routed through 3rd party server
Open APIs – how they work
Open APIs – cross-posting
Syndicating messages on various “web platforms simultaneously” (Global Voices Advocacy 2009)
An ecosystem of 3rd party developers
build on top of a platformmutual dependencyadded valuedriving trafficgiving birth
a world of 3rd party web apps
mashups widgetssocial gamesdesktopmobile social plug-ins
mashup integrates 3 APIs: Mappy API Google Latitude API
Facebook API
a world of 3rd party web apps
mashups widgetssocial games desktopmobile social plug-ins
widget
a world of 3rd party web apps
mashups widgetssocial games desktopmobile social plug-ins
Est. $2b Industry by 2012
a world of 3rd party web apps
mashups widgetssocial games desktopmobile social plug-ins
a world of 3rd party web apps
mashups widgetssocial games desktopmobile social plug-ins
The “Like” button
Benefits of interoperability
prevent vendor lock-in* drive competition drive innovationreduce costs
Jon Postel championed non discriminatory standardization and interoperability
*Dependence on a singe vendor: e.g. IBM (hardware), MicroSoft (software), Facebook (SNS)
open standards and interoperability on the WebHTMLMosaic browser (GUI)early APIs (eBay, Amazon, Google)market lock-in?
rivalry exclusion
The pattern develops: Facebook APIs
Facebook Developer (2006) Facebook Platform (2007)Facebook Connect (2008)Open Stream (2009)Open Graph (2010)
friends, profile info, photos, events
The pattern develops: Facebook APIs
Facebook Developer (2006) Facebook Platform (2007)Facebook Connect (2008)Open Stream (2009)Open Graph (2010)
yours and your friends' profile info
Facebook APIs: the pattern unfolds
Facebook Developer (2006) Facebook Platform (2007)Facebook Connect (2008)Open Stream (2009)Open Graph (2010)
externalizing activity streams
The pattern develops: Facebook APIs
Facebook Developer (2006) Facebook Platform (2007)Facebook Connect (2008)Open Stream (2009)Open Graph (2010)
external desktop and mobile apps – clients
One API to rule them all
Facebook Developer (2006) Facebook Platform (2007)Facebook Connect (2008)Open Stream (2009)Open Graph (2010)
Sharing one's 'social graph'
Social plugins
Unlike Beacon which broadcasted information about user's web purchases without permission, the “Like” button encourages people to volunteer their tastes and preferences.
What is being shared?
*B is info available with FB Developer, B&W is available w/Open Graph
Friends
News feed
Profile feed
Likes
Movies
Books
Notes
Photo Tags
Photo Albums
Video Tags
Video Uploads
Events
Groups
Check-ins
Privacy, autonomy, freedom
anticipate consequencesinformed decisionsautonomyfreedom from interference
or “informational self determination” (Tavani 2010)
Open APIs and other forms of enclosure
colonizationprescribed info-flowscommodificationlock-in and dependency
interoperability revisited
transparentprivate/secureuser controlnondiscriminatory
'Opening the social media ecosystem'
Thank you for your attention.
http://twitter.com/robertbodle
'Opening the social media ecosystem'
Robert Bodle IR11 - Göteborg