new directions for blog network mapping [with lars kirchhoff and thomas nicolai, ir11, gothenburg,...
DESCRIPTION
Panel presentation with Lars Kirchhoff and Thomas Nicolai, at IR11, Gothenburg, October 2010TRANSCRIPT
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New directions forblog network mapping
IR11Göteborg, Sweden, 22 October 2010
Tim HighfieldQueensland University of Technology
Lars KirchhoffThomas Nicolai
Sociomantic Labs
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Overview
Blog network mappingvisualising connections between groups of sites
links, affiliations,friendships, clustersreferences, opposition
for large datasets, enables depictionof non-physical space, make sense of data,(although risk of focussing on 'sciencey'visualisations rather than analysis)
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Previous examples
Adamic and Glance (2005)U.S. - 2004 Presidential election
RTGI/linkfluence (2007 - present)France – 2007 Presidential electionU.S. - 2008 Presidential electionEurope – 2009 EU elections
Kelly and Etling (2008)Persian-language
Etling et al. (2009)Arabic blogs
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Strengths
Overview of large/long-term datasets
Identification of clusters/groups, including around themes or activities
Locate most active sites, popular sources
Weaknesses
Differentiation between types of link, link semantics,link frequency
Temporal variations – event-oriented peaks or troughs, context for blog activity
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Research context
Study of French and Australian politicalblogs (and associated sites)
Data collection: January – August 2009
Data used: blog posts and links
Focus on comparing whole period activityand event- based, topical networks
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New directions
1. Types of link
Blogrolls vs. in-text citations(vs. in-text in topical network)(vs. comments, other platforms)
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Blogrol ls
French political blogsJan-Aug 2009
Size:in-degree
Colour:out-degree
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Out-l inksFrench political blogsJan-Aug 2009
Size:in-degree
Colour:out-degree
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2. Dynamics / Snapshots
Isolating posts around particular topics/people/events
Day-by-day variations, changes in network over time
Topical references vs. most cited resources overall,topical blog activity compared to total output during period
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Out-l inks
Size:in-degree
Colour:out-degree
French political blogs16-25 January 2009
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Topical network: Obama inauguration
French political blogs16-25 January 2009
Size:in-degree
Colour:out-degree
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3. Mixed methods
Hyperlink analysis + content analysis
locating networks using link data from postsdiscussing particular topic (+ visualisation)
analysing text of posts from individual blogsto identify prominent themes, different approaches to the same topic
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4. Geographical representations
Distribution of sites within a link-based networkcompared with geographical distribution of blogs
clustering around major cities?
blogging demographics? (urban/rural?)
Combined with content analysis – different topics beingdiscussed around regions?
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5. Beyond the network paradigm?
Hyperlink analysis invites the use of 'networks'...
Other mapping approaches available, depictingprominence of sites (traffic, in-links, rankings),thematic clusters,location, ideologies...
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Druaux (2007)Cartographie diablement subjective et approximativede la blogarchie francophone 2007http://www.ouinon.net/index.php?2007/09/24/215-cartograhie-blogosphere-francophone
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Munroe (2007)Map of OnlineCommunitieshttp://xkcd.com/256/
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Munroe (2010)Updated Map ofOnline Communitieshttp://xkcd.com/802_large/
See also Bloch (2010)http://www.flowtown.com/blog/the-2010-social-networking-map
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Lars KirchhoffThomas Nicolai
[email protected]@sociomantic.comsociomantic.com @sociomantic
Tim Highfield
[email protected] @timhighfield