ir post event analysis - by wizcraft

8/2/2019 IR Post Event Analysis - By Wizcraft

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Post Event Analysis

ingersoll randtrane rs product launch


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Background & Brief

Ingersoll-Rand wanted to Launch Trane ResidentialSolutions in India.

Trane, a leading global provider of indoor comfort

systems and services and a brand of Ingersoll Rand, willusher in a new era of transforming Indian homesthrough interactive devices that make technologysocial.Attendees: Dealers & Distributers


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Wizcrafts deliverables

Creation of best in class experiential environment forlaunching event

Demonstrate technological advancement in stage/ daismanagement

Creation of appropriate set up for event

Best in class stimulus material for press and customers


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Event Details

Event Date: 11 thEvent Venue: Grand Ballroom, The Oberoi Hotel(New Delhi)Event Schedule:

Timing Schedule No. of Attendees

11:00 AM - 1:30 PM Press Conference 50

7:00 PM - 11:00 PM Key Delegate Dinner 92


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Event FlowPress Conference

Show CommencesEmcee Welcomes

the Media

Mr. Valluri

Welcome Message,Introduces IR in

India & sets Agendawith Media

Gary Michel - Talksabout RS Business& talks about Why

RS in India

Interactive Skit/AVMr. Sameer Nagpal

to summarize /Invite all 3 on stage

Product Unveiling(RS India Product)

Mike Lamach togive a brief

message to Media

Unveiling ofExperience Zone

Media Q/A

Lunch


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Event FlowKey Delegate Dinner

Show CommencesEmcee Welcomes

the Media

Mr. Valluri

Welcome Message,Introduces IR in

India & sets Agendawith Media

Gary Michel - Talksabout RS Business& talks about Why

RS in India

Interactive Skit/AVMr. Sameer Nagpal

to summarize /Invite all 3 on stage

Product Unveiling(RS India Product)

Mike Lamach togive a brief

message to Media

Unveiling ofExperience Zone

Entertainment ByDilruba Pandey

I Pad Session byMr. Sameer Nagpal

Dinner & Cocktails


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Event

Walkthrough


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Event Execution

The essence was for the consumer to come andexperience the interactive new world of Trane solutions.This was translated through different touch points in pre-event and event.

Invite RegistrationBrand &

History Wall

Skit/AVProduct

Unveiling atStage

ExperienceZones


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Invite

The Direct Mailer Invite carried Red Velvet curtains which built on theexcitement and lured the invitee into an experience of glamour andposh. It looked like a sort of grand theatr ical invitation.With the curtains unveiled the message inviting the onlooker into aworld of convenience, security and comfort; into the world of Trane.


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Registration Desk

The registration desk had interactivemessage callouts, which helped usestablish the first touch point with the

Interactivity platform at the same time

The registration desk was overall afun element that intelligently broughtout the brand messages and ensuredthat the people in queue end upreading the same.


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Brand History wall

One of the heroes of the event were the Brand & History wall . It wasan innovative way of subtly sharing the magnif icence of the Trane andIR as a brand; by marking the epic buildings the brand has cooledcreated sense superiori ty for the brand in the eyes of the onlookers


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History Wall & Iconic Wall

These walls were used for Photo- Opportunity for KeyDelegates


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Press Conference


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Stage Set UP


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house. The LED screens came to l ife with the use of dynamic content. Overallgiving a sense of warmth and comfort at the first look, yet creating technologicalwonders as required.


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house. The LED screens came to l ife with the use of dynamic content. Overallgiving a sense of warmth and comfort at the first look, yet creating technologicalwonders as required.


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The Skit & AV

Very thoughtfully planned and designed forhighlighting and reiterating the key features of theproduct; the product was in fact launched in thisunique and not often seen method of interactive

skit and AV.

and the Have- -by the end of the skit are enthused

Trane family to purchase the product.

The skit was made basis on theInteractive behaviour of Indian

Consumers, hence making i tentertaining & interesting


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Product Unveiling

The LED panels were split to unveil theAC and outdoor unit . From the side

panels came the hero product i.e. theremote and the locks.


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Speakers sessions


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Experience Zones

The newly launched product was put up in the ExperienceZones Vil la 1 & Vil la 2. After the Product Launch,Experience Zones were open for Media/Attendees to

experience the product


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Give- awaYs

Docket

Notepads

Branded Pen


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Collaterals

Badges


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Collaterals

Standees


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Collaterals

Standees


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Thank you

ir post event analysis - by wizcraft

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