MENA Internet Usage

&

Consumption Habits

@IpsosMENA

@ElieAounLeader

CONTENT

• About Us

• Methodology

• Internet Penetration

• Online Vs. Offline

• Social Networks

• E-Commerce & Online Shopping

• Smartphones

• Online Streaming

• Online Downloads

• Electronic Gaming

3rd largest Market Research firm in the world

Direct presence in 85 countries

Ipsos is the only research company owned and managed by

Research Professionals

16,000+ full-time professionals

20 million interviews per year by telephone, face-to-face, mail and online

Publicly traded on Paris Stock Exchange

5,000 clients worldwide

Ipsos Today

Leading Market Research company in the MENA

More than 25 years of experience in the MENA market

800 clients in the MENA region

Direct presence in 15 countries

Covering all MENA region in more than 20 countries

950+ full-time Ipsos employees, 1,500+ freelance

interviewers

More than 1 million interviews per year

Ipsos MENA Today

Ipsos Coverage in MENA

Algeria

Morocco

Tunisia

Libya Egypt

Sudan

Saudi Arabia

Iran

Pakistan

Syria Iraq

Oman

Yemen

UAE

Bahrain

Qatar

Lebanon

Jordan

Kuwait

Ipsos Offices Field & Aff. Off.

Lebanon 1988

Saudi Arabia 2001

Qatar 2011

Tunisia 2007

Oman Sudan

Syria 1996

UAE 2000

Egypt 2006

Pakistan 2011

Yemen Afghanistan

Jordan 1998

Kuwait 1997

Morocco 2008

Iran 2011

Libya

Iraq 2006

Bahrain 2002

Algeria 2003

• ICT – Study

Countries Covered:

The study covers 6 MENA countries (KSA, Egypt, Jordan, UAE, Lebanon, Kuwait).

Methodology:

Face – to – face interview

Sample Size: 22,015

• Ipsos-Gemius Audience Measurement Study

Countries Covered & Methodology :

The study covers 11 MENA countries. We have “fusion panel” data for four countries

(KSA, Egypt, Jordan, and UAE) and this include data of scripted websites and non-

scripted websites. And we have “Cookie Panel” data for 11 countries (KSA, Egypt,

Jordan, UAE, Lebanon, Kuwait, Iraq , Morocco, Oman, Syria, Qatar) which includes

data from scripted websites.

Sample Size:

Total software panel sample size: 7522

Total cookie panel sample size: 23465

Data Collection - Methodology

Internet Penetration

8 8

MENA Internet Penetration - Geographic Overview

KSA, UAE, Egypt(urban), Kuwait, Jordan, Morocco, Lebanon, Qatar, Oman, Iraq, Syria

Countries with penetration of over 50%

Countries with penetration of lower than 50%

Numbers displayed represent internet users per country

Total Population 15+ Internet Users Internet

Penetration

Total MENA 102,895,268 40,234,014 39%

GCC 26,711,000 16,220,813 61%

North Africa 43,071,000 12,940,822 30%

Levant 33,113,268 10,087,433 30%

Egypt

(5.5M) KSA

(8.5M)

UAE

(4.9M)

Kuwait

(1.7M)

Lebanon (1.7M)

Jordan (2.2M)

Iraq

(3.9M) Morocco

(7.7M)

Oman

(0.5M)

Qatar

(0.9M)

Syria

(2.7M)

9 9

Internet Population Vs. Internet Penetration MENA Markets Overview

UAE 75%

Kuwait 64%

Qatar 61%

Saudi Arabia 60%

Lebanon 56%

Jordan 55%

Morocco 35%

Syria 30%

Oman 28%

Egypt (Urban) 26%

Iraq 23%

Morocco

Lebanon

Egypt Internet

Population Internet

penetration

Saudi Arabia 8,493,252

Morocco 7,743,266

Egypt Urban) 5,486,481

UAE 4,921,236

Iraq 3,852,420

Syria 2,736,715

Jordan 2,163,700

Kuwait 1,731,341

Lebanon 1,716,960

Qatar 890,160

Oman 498,483

10

Online

Vs.

Offline

11

Even conventional media is going online…

0%

5%

10%

15%

20%

25%

30%

35%

40%

Lebanon KSA Egypt UAE Kuwait Jordan

TV Radio Daily News

Penetration across

Internet users

12

Social Networks

13

Penetration of Social networks across Internet users Ipsos-Gemius Study

Jordan

88%

Lebanon *

47%

Kuwait *

58%

Egypt

79% UAE

73%

KSA

68%

* ICT Study

14

Consumed social media platforms among Internet Users Ipsos-Gemius Study

0

0.2

0.4

0.6

0.8

1

1.2

Lebanon KSA Egypt UAE Kuwait Jordan

46%

9%

59%

33%

78%

17%

66%

20%

52%

27%

86%

18%

11% 2% 8% 3%

15

E- commerce & Online

Shopping

16

Penetration of e-commerce among Internet users

UAE 46%

Kuwait 35%

KSA 25%

Lebanon 9%

Egypt 8%

of whom 6% shop online

of whom 19% shop online

of whom 10% shop online

of whom 16% shop online

of whom 5% shop online

17

E-commerce Usage – MENA

E-Commerce usage in the past 6 months

UAE KSA Kuwait Lebanon Egypt

E-b

an

kin

g

Money transfer 43% 33% 52% 49% 31%

Balance checking 38% 37% 52% 12% 16%

Paying bills 43% 45% 13% 26% 36%

Bo

ok

ing

on

lin

e Airline tickets 54% 23% 34% 18% 12%

Cinema tickets 27% 6% 13% 4% 15%

Hotel reservation 9% 12% 5% 6% 9%

Car rental 3% 9% 1% 7% 3%

Other types of bookings 4% 9% 5% 5% 3%

Selling items or and services 3% 2% 2% 7% 4%

Purchasing items or and services 6% 10% 19% 16% 5%

Auctions 2% 6% 2% 5% 35%

18 18

Top products purchased online

UAE

• Clothing 14%

• Internet

subscription 13%

• Accessories 12%

• Clothing 24%

• Computer gadgets

& accessories 22%

• Accessories 20%

• Clothing 63%

• Accessories 35%

• Computer gadgets

& accessories 31%

• Clothing 38%

• Airline Tickets 11%

• Hotel booking 11%

• Clothing 69%

• Others 29%

• No Answer 31%

Kuwait

Lebanon

Egypt

KSA

19 19

UAE

souq.com 20%

cobone.com 13%

amazon.com 11%

Markavip.com 9%

Egypt Jordan

souq.com 13%

sukar.com 8%

namshi.com 7%

Markavip.com 5%

KSA

markavip.com 9%

amazon.com 6%

alibaba.com 4%

ebay.com 2%

souq.com 10%

jumia.com 7%

alibaba.com 4%

amazon.com 4%

Top E - Commerce Websites – Ranked based on avg. Monthly Internet reach *

* Ipsos-Gemius Audience Measurement Study

20 20

Smartphones

21

21

Penetration of Smartphones across total population

KSA

63%

UAE

61% Kuwait

49%

Lebanon

36% Jordan

19% Egypt

5%

22 22

Penetration of mobile applications & top categories

Kuwait Lebanon

Jordan Egypt KSA

Fun & gaming 35%

News & Feeds 32%

Mail & IM 25%

59% of smartphone users

download applications

Top Categories

UAE

65% of smartphone users

download applications

Top Categories

Mail & IM 37%

News & Feeds 31%

Fun & Gaming 29%

70% of smartphone users

download applications

Top Categories

News & Feeds 40%

Fun & Gaming 26%

Mail & IM 26%

News & Feeds 55%

Fun & Gaming 41%

Multimedia 26%

63% of smartphone users

download applications

Top Categories

News & Feeds 37% Fun & Gaming 26%

Multimedia 22%

49% of smartphone users

download applications

Top Categories

49% of smartphone users

download applications

Top Categories

News & Feeds 44%

Multimedia 25%

Safety & Security 25%

23 23

Online Streaming

24 24

Penetration of online streaming across Internet users

UAE

54% Kuwait

49%

Jordan

36% Lebanon

23%

KSA

43%

Egypt

15%

25 25

Type of Content Streamed Online

• Movies 39%

• Entertainmen

t/ Events 36%

• Music videos 35%

• Music Videos 47%

• Movies 38%

• Educational 36%

• Movies 45%

• Series 32%

• Movies 44%

• Music Videos 20%

• Entertainment

Events 20%

• Series 31%

• Movies 30%

• Music Videos 26%

• Movies 55%

• Promo/ Ads 29%

• Educational 20%

26 26

youtube.com 71%

dardarkom.com 6%

dailymotion.com 4%

imdb.com 3%

KSA

Top Videos Websites – Ranked based on avg. Monthly Internet reach *

Jordan

youtube.com 68%

dailymotion.com 4%

imdb.com 3%

dardarkom.com 1%

UAE Egypt

youtube.com 71 %

dailymotion.com 8%

imdb.com 6.%

cima4u.com 0.38%

youtube.com 60%

cima4u.com 3%

dailymotion.com 3%

imdb.com 2%

CIMA4U

CIMA4U

* Ipsos-Gemius Audience Measurement Study

27 27

Downloading Online

28 28

How many of internet users download online?

UAE - 63%

KSA - 55%

Jordan - 54%

Lebanon - 38%

Kuwait - 49%

Egypt - 23%

29 29

What type of content do they download?

• Music 74%

• Videos 42%

• Games 40%

• Music 83%

• Videos 45%

• Software 39%

UAE

• Music 83%

• Videos 45%

• Software 39%

• Music 85%

• Games 34%

• Videos 19%

• Music 86%

• Games 43%

• Videos 22%

• Music 86%

• Games 41%

• Videos 39%

KSA

Kuwait Jordan

Lebanon Egypt

30 30

Online games

31 31

Penetration of electronic games among total population

Jordan

40% KSA

38%

Kuwait

38%

Lebanon

37% UAE

31% Egypt

17%

32 32

y8.com 13%

travian.com.eg 10%

g9g.com 5%

travian.ae 4%

Top Games Websites, Ranked based on avg. Monthly Internet reach *

KSA

travian.com.sa 12%

khanwars.ae 5%

gamezer.com 5%

g9g.com 5%

Jordan

y8.com 18%

g9g.com 6%

gamezer.com 4%

jawaker.com 4%

UAE Egypt

gamezer.com 7%

khanwars.ae 3%

travian.ae 2%

91.com 2%

* Ipsos-Gemius Audience Measurement Study

33 33

Online Content of Interest

34 34

Online content of interest

UAE

• Jokes 48%

• News & feeds 40%

• Ring tones 36%

KSA

• News & feeds 43%

• Jokes 37%

• Religious

topics 34%

Kuwait

• News & feeds 53%

• Jokes 43%

• Horoscopes 34%

Jordan

• News & feeds 48%

• Religious

topics 44%

• Weather 32%

Lebanon

• News & feeds 42%

• Jokes 30%

• Horoscopes 29%

Egypt

• News & feeds 67%

• Horoscopes 28%

• Jokes 22%

35 35 3

5

Thank You For Your

Trust !

For online traffic insights visit

www.rankingmena.com

For online audience top line insights visit

www.audiencesa.gemius.com

FOLLOW US :

@IpsosMENA

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