Group MembersName Roll No

Muhammad Ishfaq 83

Abdus samad Hashmi 93

Asim Javed 04

Zahid Iqbal 84

Presented to Sir Farhan Gillani

ORIGIN

• Indian Cricket League

• English Premier League

• An accident?

History Of IPL

The Indian Premier League (IPL) is a professional leaguefor Twenty20 cricket championship in India. It wasinitiated by the Board of Control for Cricket in India(BCCI). It is currently contested by eight teams,consisting of players from around the world. IPL is themost-watched Twenty20 cricket league in the worldand also known for its commercial success. During thesixth IPL season (2013) its brand value was estimated tobe around US$3.03 billion.Live rights to the event are syndicated around theglobe, and in 2010, the IPL became the first sportingevent to be broadcast live on YouTube. In 2012 thenaming rights for the series was awarded to Pepsi.

Key features of IPL Players of many various countries come and play together as one team under

one particular franchise. It’s a punch of different cultures and values. It’sdefinitely globalization of mixed culture which helps to value one another’scountry and their culture.

Indian Premier League was conceived on the lines of English Premier League,where local football teams with a defined fan base (supporters) play againsteach other.

Mostly Indian players represent different teams other than their native teamand they remain dedicated and loyal to their team as well as franchise. Thebest part is the cricketers of India are also getting well connected to the otherparts of the country. It’s a bond developing within the country and knowingabout it well.

IPL is a place where many cricketers have got the opportunity to remain intouch with their passion. Many are retired or those who are not retired butare no more getting selected in the national or domestic team has rose to theoccasion and performed very well. Thus, IPL has given extra pleasure and funto the dejected cricketers.

IPL has used some new marketing concepts that proved to be very effectiveand gave a new perspective of sports in developing countries. Its marketingstrategy can be viewed from four aspects: the Broadcasting aspect, theFinancing aspect, the Franchising aspect and the Customer aspect.

Administrator Board of control for cricket in India BCCI

Format Twenty 20

Starting April 2008

No of teams 8

Current Champion Kolakata Knight Riders

Top scorer Suresh Raina (3325)

Season 7

Website www.iplt20.com

IPL Info

First season

2008 Indian Premier League This IPL was sponsored by DLF. The inaugural season of the tournament took place from 18 April – 1 June 2008. The final was played in DY Patil Stadium, Nerul, Navi Mumbai. The first winner of the tournament was Rajasthan Royals, who beat Chennai Super Kings in a match that went down to the last ball. Rajasthan's Shane Watson was named player of the tournament.

Second season

2009 Indian Premier League

The 2009 Indian Premier League season was hosted in

South Africa because of the General elections in India

and was played for 37 days from 18 April – 24 May 2009.

Deccan Chargers beat Royal Challengers Bangalore in the

final to take the title.

These two were placed 8th and 7th respectively in the

standings of previous season.

Third season

2010 Indian Premier League

The third season returned to India and it was

the first IPL tournament that was broadcast live

on YouTube.

The final four matches of the tournament were

screened in 3D across theatres in India.

Chennai Super Kings defeated Mumbai

Indians in the finals to win their first title.

Fourth season

Debut of the Pune and Kochi teams

2011 Indian Premier League

In 2011, two new teams, Pune Warriors India (PWI)

from Pune and Kochi Tuskers Kerala (KTK) from Kochi

made their debut in IPL 4.

Later Lalit Modi was also removed from IPL

chairmanship by BCCI.

Chennai Super Kings won their second consecutive

title after defeating Royal Challengers Bangalore by 58

runs in the final

Kochi Tuskers Kerala dissolved in this IPL season.

Fifth season

2012 Indian Premier League

The fifth season featured nine teams after the

termination of the Kochi franchise.

The players auction was held on 4 February

2012.

The final was hosted by Chennai on 27 May,

where the Chennai Super Kings played against

Kolkata Knight Riders.

Kolkata Knight Riders won the match by 5

wickets.

Sixth seasonPepsi replacing DLF as title sponsor

2013 Indian Premier League

Nine teams have participated in the sixth season.

The sixth season took place from 3 April – 26 May

2013.

Deccan Chargers franchise was terminated by the

IPL governing council which was later replaced by

Sunrisers Hyderabad owned by Sun Group.

Mumbai Indians defeated Chennai Super Kings by

23 runs for their first title win.

Pune Warriors India dissolved on the same day.

Seventh season2014 Indian Premier League

The league ran from 16 April – 1 June 2014 and was

hosted by both UAE & India.

There are eight teams participating in 2014 Indian Premier

League as Pune Warriors India was terminated.

After hosting the first part in the United Arab Emirates,

the seventh edition of Indian Premier League returned to

India on 2 May.

Based on security demands for the 2014 Lok Sabha

Elections the venues for some matches were shifted outside

India .

In the finals, Kolkata Knight Riders defeated Kings XI

Punjab

Franchising

A total of eight teams were franchised through auction by investors withvaried backgrounds. The bidders included business tycoon MukeshAmbani's reliance, Bollywood superstar Shahrukh Khan and actress PreityZinta, Kingfisher Chairman Vijay Mallya, the Deccan chronicle ,Indiancement , emerging media and the GMR group. The price of eight teamsranged between $67 million and $111.9 million. The franchises have topay 10 percent of the purchase price of the teams to IPL every year. Sincethe franchises have to buy players of their own choice by bidding, eachfranchises has to spend $4 million to $6 million every year for contracting22players ,a coach and manager for a minimum contact of 3 years.

STRATEGIES TO POPULARIZE FRANCHISE

•ONLINE TRAFFIC

•HIRING CHEERLEADERS

•ORGANISING TALENT HUNT

•MERCHANDISE

kolkata knight rider

Captain: Gautam Gambhir

Coach: Trevor Bayliss

City: Kolkata, West Bengal, India

Colors:

Owner:

Shahrukh Khan (Red Chillies

Entertainment)

Juhi Chawla, Jai Mehta

(Mehta Group)

Founded: 2008

Home ground: Eden Gardens

Capacity: 80,000

Indian Premier

League wins:2 (2012, 2014)

Channai Super King

Captain: Mahendra Singh Dhoni

Coach: Stephen Fleming

City: Chennai, Tamil Nadu

Colors:

Owner: India Cements

Founded: 2008

Home ground:M. A. Chidambaram

Stadium

Capacity: 60,000

Indian Premier League

wins:2 (2010, 2011)

SunRise Hyderabad

Captain: Darren Sammy

Coach: Tom Moody

City:Hyderabad,

Telangana

Colors:

Owner:Kalanidhi Maran

(Sun Network)

Founded: 2013

Home ground:

Rajiv Gandhi

International Cricket

Stadium

Capacity: 55,000

Indian Premier

League wins:0

Mumbai Indians

Captain: Rohit Sharma

Coach: John Wright

City:Mumbai, Maharashtra,

India

Colors:

Owner:

IndiaWin Sports Pvt Ltd

(Stake: 98.3%)

Teesta Retail Pvt Ltd

(Stake: 1.7%)

Founded: 2008

Home ground:

Wankhede Stadium

(Capacity: 35,341)

DY Patil Stadium

(Capacity: 55,398)

Brabourne Stadium

(Capacity: 30,000)

Indian Premier League

wins:1 (2013)

Kings XI PunjabCaptain: George Bailey

Coach: Sanjay Bangar

City: Mohali, Punjab, India

Colors:

Owner:

Ness Wadia, Preity

Zinta,

The Oberoi Group,

Karan Paul, and Mohit

Burman

Founded: 2008

Home ground:

PCA Stadium, Mohali

Barabati Stadium,

Cuttack

HPCA Stadium,

Dharamsala

Indian Premier League

wins:0

Delhi Daredevils

Captain: Kevin Pietersen

Coach: Gary Kirsten

City: New Delhi, Delhi, India

Colors:

Owner: GMR Group

Founded: 2008

Home ground:

Feroz Shah Kotla

(Capacity: 48,000)

Raipur

International

Cricket Stadium

(Capacity: 65,000)

Indian Premier League

wins:0

Rajasthan Royals

Captain: Shane Watson

Coach: Paddy Upton

City: Jaipur, Rajasthan, India

Colors:

Owner:

Manoj Badale

(Emerging Media)

Shilpa Shetty

Raj Kundra (UK

Tradecorp Ltd)

Founded: 2008

Home ground:

Sawai Mansingh

Stadium, Jaipur

Sardar Patel

Stadium,

Ahmedabad

Indian Premier League

wins:1 (2008

Royal Challengers

Bangalore

Captain: Virat Kohli

Coach: Daniel Vettori

City:Bengaluru, Karnataka,

India

Colors:

Owner:Vijay Mallya (UB

Group)

Founded: 2008

Home ground:M. Chinnaswamy

Stadium

Capacity: 40,000

Indian Premier League

wins:0

Prize Money of IPL 2014

IPL auction 2014

Team Player Type Price

RCB Yuvraj Singh All-Rounder₹14,00,00,00

0

DD Dinesh

Karthik

Wicket

Keeper

₹12,50,00,00

0

DD Kevin

PietersenBatsman ₹9,00,00,000

KXIP Mitchell

JohnsonAll-Rounder ₹6,50,00,000

KXIP Glenn

MaxwellAll-Rounder ₹6,00,00,000

KKR Jacques

KallisAll-Rounder ₹5,50,00,000

SRH David

WarnerBatsman ₹5,50,00,000

KKR Robin

UthappaBatsman ₹5,00,00,000

DIFFERENT WAYS OF MARKETING

• Concept Selling

• Controversy Marketing

• Team auctions

• Player auctions

• Advertisements on various channels

• Cheerleaders

• Worldwide telecast

MARKETING STRATEGIES

Youngsters targetedHuge entertainmentCommercialization

MARKET ENTRY STRATEGIES

• Location and Timing

• Rivalry with ICL

• Franchisees – Celebrities

• Opening and Closing ceremony gala

• Live concerts

• Dedicated Campaigns

IMPACT OF SOCIAL MEDIA

• Dedicated sites for teams

• Customized merchandize - online

• Times Internet Ltd - Official online and mobile broadcast partner

• Live matches shown

• Social networking

• Official IPL mobile applications

Television viewership statsIn a country where every citizen was thought to be a cricket fan, the IPL hasunearthed even more fans. But the commercial success of the tournamentshould not be measured by how many are watching in the stands. It will finallycome down to how many are watching on television. As compared to the fifthseason, the 6th season has a 3.8 TRP, point one lesser than IPL 5. However,compared to the 79 million-strong viewership during IPL 5 (after being broadcaston a single channel), the numbers for this season have surged to a sharp 100million, riding on the facts that it was broadcast on two channels - Max and Six -and for the first time, included Hindi commentary.

TELEVISION Viewer

RATING

(TVR)

IPL - A MARKETER’S PARADISE

FINANCIAL MANAGEMENT

INDIAN PAISA LEAGUE !!!!

The share of the Broadcastings rights

money Rs 25 Cr

The share of the central sponsorship

Money Rs 15 Cr

The Local sponsor they can get

supporting Side Rs 25 Cr Approx

The share of the ticket earnings from the

Home grounds Rs 13 Cr

F & B Share Rs.3 Cr

REVENUE MODEL

What are the sources of income for an IPL Franchisee (ROI)?

Share in revenue from broadcast rights (equal share for all

franchisee after IPL’s share).

Share in sponsorship money (60% of the amount distributed

equally).

Share in revenue from sale of tickets.

Revenue from in stadium advertising.

Sale of players to other franchisees.

Revenue from own sponsorship and corporate sponsorship.

How is the IPL income distributed?

Share of broadcasting money with franchisees.

Share of sponsorship money with franchisees.

Share of ticket money with franchisees.

Inauguration expenses.

Prize money

REVENUE FROM MEDIA

Broadcasting ANGLES

A consortium consisting of India's Sony Entertainment Television(Set Max) network and Singapore-based World Sport Group secured the global broadcasting rights of the Indian Premier League for

$1.02 billion.

US$

316mn

US$

608mn

US$ 918mn ( T.V. Rights)

US$ 1.02bn

108mn (Promotion Expenses)

AD REVENUES FOR BROADCASTER

• IPL 2008: 3 Lakh for every 10 seconds.

• IPL 2009: 4 Lakh for every 10 seconds.

• IPL 2010: 5 Lakh for every 10 seconds.

• IPL 2011: 5-7 Lakh for every 10 seconds.

• IPL 2012: 7-10 Lakh for every 10 seconds.

• IPL 2013: 11-12 Lakh for every 10 seconds.

REVENUE ANALYSIS FOR ADS

• 476.6/59=8 crore per match

• 30 seconds ad per over

• 5 minutes strategic time out

• Total number of minutes for ads: 30 minutes

• Revenue for 30 minutes = (30*60/10)*5 lakh = 9 crore

• Revenue per over = 9/40 = 22.5 lakh

SPLIT OF INCOME FROM MEDIA RIGHTS

IPL20%

FRANCHISEES78%

PRIZE MONEY8%

MEDIA RIGHTS

REVENUES FROM SPONSERS

CASH INFLOWS AND OUTFLOWS

SPONSORS

BROADCASTE--RS

IPL FRANCHISEES

• Advertisers

•Media Rights

•Title•Licensing

•Sponsors•Merchandise•Advertising•Tickets

•Bids•Franchise Rights

Share from:•Central Revenue•Media Rights

FRANCHISEE REVENUES

• Media rights: To be shared equally among franchisees

• Sponsorship rights(IPL sponsors):To be equally

distributed among teams

• Local Sponsorships: Team sponsorship revenues

• Gate Receipts: Major source of revenues.20% of the

seats are allocated to IPL

BOX OFFICE

• Decline in number of releases

• Tightly packed match for same duration as movie

• IPL has a negative rub off on the revenues of movies

• Different multiplexes like screen all the IPL matches

• Finals and semi-finals telecasted in 3D

GOVERNMENT REVENUE

• IPL season 1: 91cr

• IPL season 2: Major loss of revenue

• IPL season 3: 200cr

Direct Tax: 100cr

• TDS from remuneration paid to different stakeholders

Service Tax: 100cr

• Advertising, marketing and consultancy services

BETTING

Franchisee revenues

•Media Rights- To be shared equally amongst franchisees after removing IPL’s share.•Sponsorship rights (IPL Sponsors)- 60% of the amount collected to be distributed equally amongst the franchisees.•Local Sponsorships- Team sponsorship revenues•Gate Receipts- Are anticipated to be a major source of revenues. 20% of tickets are to be allocated to IPL .

INTE

RN

AL

FAC

TOR

SEX

TER

NA

L FA

CTO

RS

STRENGTHS

•Fast paced and exciting •Deeper penetration•High on emotion•Amalgamation of Cricketwith Bollywood

WEAKNESSES

•Weak IPL Governance

•Huge Investments•Overseas Hosts

OPPORTUNITIES

•Match fixing•Fatigued Indian team•Club over Nation

THREATS

SW

HARMFULTo achieving the objectives

HELPFULTo achieving the objectives

OT

STRENGTHS

• High flow of emotions

• High visibility

• Exciting and enthralling

• Combination of cricket with Bollywood

• Divided loyalties

WEAKNESSES

OPPORTUNITIES

THREATS

Match fixing

Tiring schedule of the Indian National

Team

Unfriendly foreign

cricketing Boards

Off the ground

controversies

WHAT IS THE FUTURE ?

• Private Equity

• IPL soon in USA

• Change from patronage

to ownership

• Future of Cricket

References

• https://www.iplt20.com

• https://www.wikipedia.org https://www.crickettadka.com