Download - IPL 2014
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Group MembersName Roll No
Muhammad Ishfaq 83
Abdus samad Hashmi 93
Asim Javed 04
Zahid Iqbal 84
Presented to Sir Farhan Gillani
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ORIGIN
• Indian Cricket League
• English Premier League
• An accident?
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History Of IPL
The Indian Premier League (IPL) is a professional leaguefor Twenty20 cricket championship in India. It wasinitiated by the Board of Control for Cricket in India(BCCI). It is currently contested by eight teams,consisting of players from around the world. IPL is themost-watched Twenty20 cricket league in the worldand also known for its commercial success. During thesixth IPL season (2013) its brand value was estimated tobe around US$3.03 billion.Live rights to the event are syndicated around theglobe, and in 2010, the IPL became the first sportingevent to be broadcast live on YouTube. In 2012 thenaming rights for the series was awarded to Pepsi.
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Key features of IPL Players of many various countries come and play together as one team under
one particular franchise. It’s a punch of different cultures and values. It’sdefinitely globalization of mixed culture which helps to value one another’scountry and their culture.
Indian Premier League was conceived on the lines of English Premier League,where local football teams with a defined fan base (supporters) play againsteach other.
Mostly Indian players represent different teams other than their native teamand they remain dedicated and loyal to their team as well as franchise. Thebest part is the cricketers of India are also getting well connected to the otherparts of the country. It’s a bond developing within the country and knowingabout it well.
IPL is a place where many cricketers have got the opportunity to remain intouch with their passion. Many are retired or those who are not retired butare no more getting selected in the national or domestic team has rose to theoccasion and performed very well. Thus, IPL has given extra pleasure and funto the dejected cricketers.
IPL has used some new marketing concepts that proved to be very effectiveand gave a new perspective of sports in developing countries. Its marketingstrategy can be viewed from four aspects: the Broadcasting aspect, theFinancing aspect, the Franchising aspect and the Customer aspect.
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Administrator Board of control for cricket in India BCCI
Format Twenty 20
Starting April 2008
No of teams 8
Current Champion Kolakata Knight Riders
Top scorer Suresh Raina (3325)
Season 7
Website www.iplt20.com
IPL Info
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First season
2008 Indian Premier League This IPL was sponsored by DLF. The inaugural season of the tournament took place from 18 April – 1 June 2008. The final was played in DY Patil Stadium, Nerul, Navi Mumbai. The first winner of the tournament was Rajasthan Royals, who beat Chennai Super Kings in a match that went down to the last ball. Rajasthan's Shane Watson was named player of the tournament.
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Second season
2009 Indian Premier League
The 2009 Indian Premier League season was hosted in
South Africa because of the General elections in India
and was played for 37 days from 18 April – 24 May 2009.
Deccan Chargers beat Royal Challengers Bangalore in the
final to take the title.
These two were placed 8th and 7th respectively in the
standings of previous season.
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Third season
2010 Indian Premier League
The third season returned to India and it was
the first IPL tournament that was broadcast live
on YouTube.
The final four matches of the tournament were
screened in 3D across theatres in India.
Chennai Super Kings defeated Mumbai
Indians in the finals to win their first title.
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Fourth season
Debut of the Pune and Kochi teams
2011 Indian Premier League
In 2011, two new teams, Pune Warriors India (PWI)
from Pune and Kochi Tuskers Kerala (KTK) from Kochi
made their debut in IPL 4.
Later Lalit Modi was also removed from IPL
chairmanship by BCCI.
Chennai Super Kings won their second consecutive
title after defeating Royal Challengers Bangalore by 58
runs in the final
Kochi Tuskers Kerala dissolved in this IPL season.
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Fifth season
2012 Indian Premier League
The fifth season featured nine teams after the
termination of the Kochi franchise.
The players auction was held on 4 February
2012.
The final was hosted by Chennai on 27 May,
where the Chennai Super Kings played against
Kolkata Knight Riders.
Kolkata Knight Riders won the match by 5
wickets.
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Sixth seasonPepsi replacing DLF as title sponsor
2013 Indian Premier League
Nine teams have participated in the sixth season.
The sixth season took place from 3 April – 26 May
2013.
Deccan Chargers franchise was terminated by the
IPL governing council which was later replaced by
Sunrisers Hyderabad owned by Sun Group.
Mumbai Indians defeated Chennai Super Kings by
23 runs for their first title win.
Pune Warriors India dissolved on the same day.
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Seventh season2014 Indian Premier League
The league ran from 16 April – 1 June 2014 and was
hosted by both UAE & India.
There are eight teams participating in 2014 Indian Premier
League as Pune Warriors India was terminated.
After hosting the first part in the United Arab Emirates,
the seventh edition of Indian Premier League returned to
India on 2 May.
Based on security demands for the 2014 Lok Sabha
Elections the venues for some matches were shifted outside
India .
In the finals, Kolkata Knight Riders defeated Kings XI
Punjab
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Franchising
A total of eight teams were franchised through auction by investors withvaried backgrounds. The bidders included business tycoon MukeshAmbani's reliance, Bollywood superstar Shahrukh Khan and actress PreityZinta, Kingfisher Chairman Vijay Mallya, the Deccan chronicle ,Indiancement , emerging media and the GMR group. The price of eight teamsranged between $67 million and $111.9 million. The franchises have topay 10 percent of the purchase price of the teams to IPL every year. Sincethe franchises have to buy players of their own choice by bidding, eachfranchises has to spend $4 million to $6 million every year for contracting22players ,a coach and manager for a minimum contact of 3 years.
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STRATEGIES TO POPULARIZE FRANCHISE
•ONLINE TRAFFIC
•HIRING CHEERLEADERS
•ORGANISING TALENT HUNT
•MERCHANDISE
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kolkata knight rider
Captain: Gautam Gambhir
Coach: Trevor Bayliss
City: Kolkata, West Bengal, India
Colors:
Owner:
Shahrukh Khan (Red Chillies
Entertainment)
Juhi Chawla, Jai Mehta
(Mehta Group)
Founded: 2008
Home ground: Eden Gardens
Capacity: 80,000
Indian Premier
League wins:2 (2012, 2014)
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Channai Super King
Captain: Mahendra Singh Dhoni
Coach: Stephen Fleming
City: Chennai, Tamil Nadu
Colors:
Owner: India Cements
Founded: 2008
Home ground:M. A. Chidambaram
Stadium
Capacity: 60,000
Indian Premier League
wins:2 (2010, 2011)
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SunRise Hyderabad
Captain: Darren Sammy
Coach: Tom Moody
City:Hyderabad,
Telangana
Colors:
Owner:Kalanidhi Maran
(Sun Network)
Founded: 2013
Home ground:
Rajiv Gandhi
International Cricket
Stadium
Capacity: 55,000
Indian Premier
League wins:0
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Mumbai Indians
Captain: Rohit Sharma
Coach: John Wright
City:Mumbai, Maharashtra,
India
Colors:
Owner:
IndiaWin Sports Pvt Ltd
(Stake: 98.3%)
Teesta Retail Pvt Ltd
(Stake: 1.7%)
Founded: 2008
Home ground:
Wankhede Stadium
(Capacity: 35,341)
DY Patil Stadium
(Capacity: 55,398)
Brabourne Stadium
(Capacity: 30,000)
Indian Premier League
wins:1 (2013)
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Kings XI PunjabCaptain: George Bailey
Coach: Sanjay Bangar
City: Mohali, Punjab, India
Colors:
Owner:
Ness Wadia, Preity
Zinta,
The Oberoi Group,
Karan Paul, and Mohit
Burman
Founded: 2008
Home ground:
PCA Stadium, Mohali
Barabati Stadium,
Cuttack
HPCA Stadium,
Dharamsala
Indian Premier League
wins:0
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Delhi Daredevils
Captain: Kevin Pietersen
Coach: Gary Kirsten
City: New Delhi, Delhi, India
Colors:
Owner: GMR Group
Founded: 2008
Home ground:
Feroz Shah Kotla
(Capacity: 48,000)
Raipur
International
Cricket Stadium
(Capacity: 65,000)
Indian Premier League
wins:0
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Rajasthan Royals
Captain: Shane Watson
Coach: Paddy Upton
City: Jaipur, Rajasthan, India
Colors:
Owner:
Manoj Badale
(Emerging Media)
Shilpa Shetty
Raj Kundra (UK
Tradecorp Ltd)
Founded: 2008
Home ground:
Sawai Mansingh
Stadium, Jaipur
Sardar Patel
Stadium,
Ahmedabad
Indian Premier League
wins:1 (2008
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Royal Challengers
Bangalore
Captain: Virat Kohli
Coach: Daniel Vettori
City:Bengaluru, Karnataka,
India
Colors:
Owner:Vijay Mallya (UB
Group)
Founded: 2008
Home ground:M. Chinnaswamy
Stadium
Capacity: 40,000
Indian Premier League
wins:0
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Prize Money of IPL 2014
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IPL auction 2014
Team Player Type Price
RCB Yuvraj Singh All-Rounder₹14,00,00,00
0
DD Dinesh
Karthik
Wicket
Keeper
₹12,50,00,00
0
DD Kevin
PietersenBatsman ₹9,00,00,000
KXIP Mitchell
JohnsonAll-Rounder ₹6,50,00,000
KXIP Glenn
MaxwellAll-Rounder ₹6,00,00,000
KKR Jacques
KallisAll-Rounder ₹5,50,00,000
SRH David
WarnerBatsman ₹5,50,00,000
KKR Robin
UthappaBatsman ₹5,00,00,000
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DIFFERENT WAYS OF MARKETING
• Concept Selling
• Controversy Marketing
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• Team auctions
• Player auctions
• Advertisements on various channels
• Cheerleaders
• Worldwide telecast
MARKETING STRATEGIES
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Youngsters targetedHuge entertainmentCommercialization
MARKET ENTRY STRATEGIES
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• Location and Timing
• Rivalry with ICL
• Franchisees – Celebrities
• Opening and Closing ceremony gala
• Live concerts
• Dedicated Campaigns
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IMPACT OF SOCIAL MEDIA
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• Dedicated sites for teams
• Customized merchandize - online
• Times Internet Ltd - Official online and mobile broadcast partner
• Live matches shown
• Social networking
• Official IPL mobile applications
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Television viewership statsIn a country where every citizen was thought to be a cricket fan, the IPL hasunearthed even more fans. But the commercial success of the tournamentshould not be measured by how many are watching in the stands. It will finallycome down to how many are watching on television. As compared to the fifthseason, the 6th season has a 3.8 TRP, point one lesser than IPL 5. However,compared to the 79 million-strong viewership during IPL 5 (after being broadcaston a single channel), the numbers for this season have surged to a sharp 100million, riding on the facts that it was broadcast on two channels - Max and Six -and for the first time, included Hindi commentary.
TELEVISION Viewer
RATING
(TVR)
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IPL - A MARKETER’S PARADISE
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FINANCIAL MANAGEMENT
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INDIAN PAISA LEAGUE !!!!
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The share of the Broadcastings rights
money Rs 25 Cr
The share of the central sponsorship
Money Rs 15 Cr
The Local sponsor they can get
supporting Side Rs 25 Cr Approx
The share of the ticket earnings from the
Home grounds Rs 13 Cr
F & B Share Rs.3 Cr
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REVENUE MODEL
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What are the sources of income for an IPL Franchisee (ROI)?
Share in revenue from broadcast rights (equal share for all
franchisee after IPL’s share).
Share in sponsorship money (60% of the amount distributed
equally).
Share in revenue from sale of tickets.
Revenue from in stadium advertising.
Sale of players to other franchisees.
Revenue from own sponsorship and corporate sponsorship.
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How is the IPL income distributed?
Share of broadcasting money with franchisees.
Share of sponsorship money with franchisees.
Share of ticket money with franchisees.
Inauguration expenses.
Prize money
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REVENUE FROM MEDIA
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Broadcasting ANGLES
A consortium consisting of India's Sony Entertainment Television(Set Max) network and Singapore-based World Sport Group secured the global broadcasting rights of the Indian Premier League for
$1.02 billion.
US$
316mn
US$
608mn
US$ 918mn ( T.V. Rights)
US$ 1.02bn
108mn (Promotion Expenses)
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AD REVENUES FOR BROADCASTER
• IPL 2008: 3 Lakh for every 10 seconds.
• IPL 2009: 4 Lakh for every 10 seconds.
• IPL 2010: 5 Lakh for every 10 seconds.
• IPL 2011: 5-7 Lakh for every 10 seconds.
• IPL 2012: 7-10 Lakh for every 10 seconds.
• IPL 2013: 11-12 Lakh for every 10 seconds.
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REVENUE ANALYSIS FOR ADS
• 476.6/59=8 crore per match
• 30 seconds ad per over
• 5 minutes strategic time out
• Total number of minutes for ads: 30 minutes
• Revenue for 30 minutes = (30*60/10)*5 lakh = 9 crore
• Revenue per over = 9/40 = 22.5 lakh
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SPLIT OF INCOME FROM MEDIA RIGHTS
IPL20%
FRANCHISEES78%
PRIZE MONEY8%
MEDIA RIGHTS
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REVENUES FROM SPONSERS
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CASH INFLOWS AND OUTFLOWS
SPONSORS
BROADCASTE--RS
IPL FRANCHISEES
• Advertisers
•Media Rights
•Title•Licensing
•Sponsors•Merchandise•Advertising•Tickets
•Bids•Franchise Rights
Share from:•Central Revenue•Media Rights
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FRANCHISEE REVENUES
• Media rights: To be shared equally among franchisees
• Sponsorship rights(IPL sponsors):To be equally
distributed among teams
• Local Sponsorships: Team sponsorship revenues
• Gate Receipts: Major source of revenues.20% of the
seats are allocated to IPL
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BOX OFFICE
• Decline in number of releases
• Tightly packed match for same duration as movie
• IPL has a negative rub off on the revenues of movies
• Different multiplexes like screen all the IPL matches
• Finals and semi-finals telecasted in 3D
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GOVERNMENT REVENUE
• IPL season 1: 91cr
• IPL season 2: Major loss of revenue
• IPL season 3: 200cr
Direct Tax: 100cr
• TDS from remuneration paid to different stakeholders
Service Tax: 100cr
• Advertising, marketing and consultancy services
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BETTING
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Franchisee revenues
•Media Rights- To be shared equally amongst franchisees after removing IPL’s share.•Sponsorship rights (IPL Sponsors)- 60% of the amount collected to be distributed equally amongst the franchisees.•Local Sponsorships- Team sponsorship revenues•Gate Receipts- Are anticipated to be a major source of revenues. 20% of tickets are to be allocated to IPL .
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INTE
RN
AL
FAC
TOR
SEX
TER
NA
L FA
CTO
RS
STRENGTHS
•Fast paced and exciting •Deeper penetration•High on emotion•Amalgamation of Cricketwith Bollywood
WEAKNESSES
•Weak IPL Governance
•Huge Investments•Overseas Hosts
OPPORTUNITIES
•Match fixing•Fatigued Indian team•Club over Nation
THREATS
SW
HARMFULTo achieving the objectives
HELPFULTo achieving the objectives
OT
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STRENGTHS
• High flow of emotions
• High visibility
• Exciting and enthralling
• Combination of cricket with Bollywood
• Divided loyalties
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WEAKNESSES
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OPPORTUNITIES
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THREATS
Match fixing
Tiring schedule of the Indian National
Team
Unfriendly foreign
cricketing Boards
Off the ground
controversies
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WHAT IS THE FUTURE ?
• Private Equity
• IPL soon in USA
• Change from patronage
to ownership
• Future of Cricket
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References
• https://www.iplt20.com
• https://www.wikipedia.org https://www.crickettadka.com
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