ipinion - app for mr surveys

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iPinion Screens / Features

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iPinion: Professional Market Research App for iPhone/iPad/iPod touch users, and a panel community of iPhone/iPod touch users connected through this App.

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Page 1: Ipinion - App for MR Surveys

iPinion Screens / Features

Page 2: Ipinion - App for MR Surveys

About iPinion

Page 3: Ipinion - App for MR Surveys

Introduction

iPinion is an innovative iPhone App to run engaging

surveys on iPhone/iPad/iPod touch devices.

iPinion also serves as the platform for a panel

community of iPhone users who are highly engaged

and responsive to market research surveys.

Since iPinion surveys include a variety of question

types and branching , randomization support, they

are well suited for professional market research

surveys, mystery shops , in-store surveys and

ethnography studies.

Page 4: Ipinion - App for MR Surveys

What’s unique about iPinion

Online and offline survey capabilities to suit iPod

Touch / iPad users without constant internet .

Supports location-based surveys. This opens up new

and interesting possibilities for market research

Creative survey designs overcome the limitations of

mobile surveys and make it even more engaging than

online surveys

Besides capable of handling most of what online

surveys can do, it goes beyond that, with possibility

to add photos and voice recordings as responses.

Page 5: Ipinion - App for MR Surveys

The application provides effective research, which can be used for:

Concept Viability

Election Analysis

Market Potential

Popular Opinion

Consumer behavior

Ad / brand awareness

Instore surveys

…and much more

Page 6: Ipinion - App for MR Surveys

iPinion, along with MR Anywhere offers a whole set of offerings for MR.

Online data collection and processing

Real-time tracking

Time factor: quick turnaround time

Cost effective

Better control on target audience

Easy to use/administer

Graphic representation of the processed results

Customized reports

Page 7: Ipinion - App for MR Surveys

iPinion Business Models

Access Panel: We recruit panel members from the 85 million

iPhone, iPod touch, iPad users and offer the panel for

relevant market research purposes. We handle the related

survey programming and provide respondent data as

deliverable. Charged on per complete basis

Custom Panel: We recruit custom panels for our clients /

sponsors on iPinion platform on a service fee basis

Technology: We have a business model to offer the

technology on SAAS model on a license + usage fee basis

Page 8: Ipinion - App for MR Surveys

Management background

iPinion is run by global MR and panel professionals

with 50+ years of cumulative experience in panel

work globally

Leadership experience includes over 4500 online

studies in 150 countries for global Fortune 500 clients

and full service MR companies

Strongly supported by Dexterity, a Marketing and

Customer Informatics company in business, serving

MR for over 10 years.

Page 9: Ipinion - App for MR Surveys

Features and Screenshots

Page 10: Ipinion - App for MR Surveys

Instructions

Page 11: Ipinion - App for MR Surveys

Single Choice

Page 12: Ipinion - App for MR Surveys

Multi choice

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Ranking / Ordering

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Sliders / Rating

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Open end

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Video Questions

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Video

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Account summary

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Easy Referrals

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Facebook & Twitter post

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Emails

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Thank YouEmail : [email protected]

Columbus : +1 614 410 5356 (Pala) Chicago : +1 614 410 5342 (Steve)London : +44 19 22 666 478 (Nimit)Chennai : +91 44 4229 0000 (Sumesh)