iperceptions #pseweb presentation - customer feedback is a no brainer in a "digital-first"...
TRANSCRIPT
VOICE OF THE CUSTOMERIN A “DIGITAL-FIRST" WORLD
Duff Anderson, SVP & Co-Founder, iPerceptions
iPerceptions.com @duff_anderson #PSEWEB
Duff AndersonSVP & Co-Founder [email protected]
HELPING BRANDS AND ORGANIZATIONS BE CUSTOMER-CENTRIC
iPerceptions.com @duff_anderson #PSEWEB
ARE YOU IN THE DARK?
A DIVERSE ONLINE AUDIENCE
iPerceptions.com @duff_anderson #PSEWEB
DEFAULT IS TO TURN TO WEB ANALYTICS
It [web analytics] cannot, no matter how much you torture the data, tell you Why something happened.
Avinash Kaushik, bestselling author Digital marketing evangelist @ Google
iPerceptions.com @duff_anderson #PSEWEB
BEHAVIORTHE WHAT
INTENTTHE WHY
WEB ANALYTICS HAS A BLIND SPOT
iPerceptions.com @duff_anderson #PSEWEB
REAL CUSTOMERS IN REAL SITUATIONS
iPerceptions.com @duff_anderson #PSEWEB
Voice of Customer
DigitalAnalytics
THE CUSTOMER EXPERIENCE
Marketing Technologies
www.iperceptions.com
iPerceptions is disrupting the industry. We have taken the value of customer experience research out of the past and put it in real-time to offer personalized experiences to individual customers.
REAL-TIME
REPORTING
WHAT HAPPENED?
DIAGNOSTIC
RESEARCH / MEASUREACTIVE RESEARCH
EVOLVING RESEARCH | FROM DIAGNOSTIC TO REAL-TIME
BUSINESS PROCESS / ACTION
ACTIVE RECOGNITION
MONITORING
WHAT IS HAPPENING?
REAL-TIME
REPORTING
WHAT HAPPENED?
DIAGNOSTIC
RESEARCH / MEASUREACTIVE RESEARCH
EVOLVING RESEARCH | FROM DIAGNOSTIC TO REAL-TIME
BUSINESS PROCESS / ACTION
ACTIVE RECOGNITION
ANALYSIS
WHY DID IT HAPPEN?MONITORING
WHAT IS HAPPENING?
REAL-TIME
REPORTING
WHAT HAPPENED?
DIAGNOSTIC
RESEARCH / MEASUREACTIVE RESEARCH
EVOLVING RESEARCH | FROM DIAGNOSTIC TO REAL-TIME
BUSINESS PROCESS / ACTION
ACTIVE RECOGNITION
VOICE OF THE CUSTOMER IS AN ESSENTIAL PART OF A RESPONSIVE REDESIGN
iPerceptions.com @duff_anderson #PSEWEB
ANALYSIS
WHY DID IT HAPPEN?MONITORING
WHAT IS HAPPENING?
PREDICTION
WHAT WILL MOST LIKELY HAPPEN?
REAL-TIME
REPORTING
WHAT HAPPENED?
DIAGNOSTIC
RESEARCH / MEASUREACTIVE RESEARCH
EVOLVING RESEARCH | FROM DIAGNOSTIC TO REAL-TIME
BUSINESS PROCESS / ACTION
ACTIVE RECOGNITION
RECOGNITION
AS IT HAPPENS
ANALYSIS
WHY DID IT HAPPEN?MONITORING
WHAT IS HAPPENING?
PREDICTION
WHAT COULD HAPPEN?
REAL-TIME
REPORTING
WHAT HAPPENED?
DIAGNOSTIC
RESEARCH / MEASUREACTIVE RESEARCH
EVOLVING RESEARCH | FROM DIAGNOSTIC TO REAL-TIME
BUSINESS PROCESS / ACTION
ACTIVE RECOGNITION
AUTOMATION
ACT ON WHATIS HAPPENING
RECOGNITION
AS IT HAPPENS
ANALYSIS
WHY DID IT HAPPEN?MONITORING
WHAT IS HAPPENING?
PREDICTION
WHAT COULD HAPPEN?
REAL-TIME
REPORTING
WHAT HAPPENED?
DIAGNOSTIC
RESEARCH / MEASUREACTIVE RESEARCH
EVOLVING RESEARCH | FROM DIAGNOSTIC TO REAL-TIME
BUSINESS PROCESS / ACTION
ACTIVE RECOGNITION
VOICE OF THE CUSTOMER CAN HELP YOU OPTIMIZE PERSONALIZATION
iPerceptions.com @duff_anderson #PSEWEB
VOICE OF THE CUSTOMER INCREASES THE EFFECTIVENESS OF RETARGETING
iPerceptions.com @duff_anderson #PSEWEB
VOICE OF THE CUSTOMER IS NO BRAINER IN A “DIGITAL-FIRST” WORLD
DON’T BE LEFT IN THE DARK!
SIGN UP TODAY !
iPerceptions.com @duff_anderson #PSEWEB
customercentricmarketer.com
www.iperceptions.com |