investor day renault technocentre · 2008. 5. 10. · investor day october 3rd 2008 19 #1...
TRANSCRIPT
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INVESTOR DAY
Renault TechnocentreOctober 3rd, 2008
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2OCTOBER 3RD 2008INVESTOR DAY
NEW MEGANE PROGRAMBruno ANCELIN01POSITIONING NEW MEGANE IN RENAULT COMMITMENT 2009 Patrick PÉLATA02
INVESTOR DAY AGENDA
PURCHASING STRATEGY & SOURCING Odile DESFORGES03C-SEGMENT SALES STRATEGY Patrick BLAIN04CONCLUSION AND Q&ACarlos GHOSN05
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INVESTOR DAYNEW MEGANE PROGRAM
Bruno ANCELINSVP, M1/C SEGMENT PROGRAM DIRECTOR
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6OCTOBER 3RD 2008INVESTOR DAY
MEGANE II BACKGROUND01PRODUCT PERFORMANCE02
AGENDA
DEVELOPMENT & PRODUCTION COSTS03SALES STRATEGY04INTERNATIONAL OUTLOOK05PROFITABILITY06
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7OCTOBER 3RD 2008INVESTOR DAY
MEGANE II BACKGROUND01
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8OCTOBER 3RD 2008INVESTOR DAY
- Raw material price increase- Decreasing markets for MPVs- New CO2 regulations
- De-contenting & LCC sourcingfor international bodies
- LCC parts sourcing development- Reduction of short-term rental sales
& adaptation of industrial capacities
- Designed for the European market (except Sedan)- Purchasing & Manuf. structured for Europe- Quality issues at launch- Hatchback much debated design
- 6 bodies covering all customer needs- Sedan adapted to international markets- Good COP at end of life - Robust volumes in lifecycle for all bodies
except the hatchback- Innovative hatchback design at launch
Strengths Weaknesses
Opportunities Threats
MEGANE II SWOT ANALYSIS
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9OCTOBER 3RD 2008INVESTOR DAY
PRODUCT PERFORMANCE02
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10OCTOBER 3RD 2008INVESTOR DAY
SAFETY
NEW MEGANE KEY POINTS
ERGONOMIC & PRACTICAL DESIGN
REASSURING HANDLING& DRIVING PLEASURE
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11OCTOBER 3RD 2008INVESTOR DAY
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12OCTOBER 3RD 2008INVESTOR DAY
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13OCTOBER 3RD 2008INVESTOR DAY
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14OCTOBER 3RD 2008INVESTOR DAY
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15OCTOBER 3RD 2008INVESTOR DAY
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16OCTOBER 3RD 2008INVESTOR DAY
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17OCTOBER 3RD 2008INVESTOR DAY
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18OCTOBER 3RD 2008INVESTOR DAY
SPECIAL CARE TAKEN ON PERCEIVED QUALITY
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19OCTOBER 3RD 2008INVESTOR DAY
#1 ERGONOMICS
NEW MEGANE KEY SELLING POINTS
2 Navigation systemswith central control
Keyless car(walk away)
Analogue / Digital display withcoloured speed monitoring
Top 3 boot space
- Automatic parking brake with central switch
- Best-in-class seat height adjustment (70 mm)
- Electric driver’s seat
- Dual zone auto climate control
TOM-TOM navigation < 500€(available from early 2009)
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20OCTOBER 3RD 2008INVESTOR DAY
More responsive steering
#2 REASSURING HANDLING & DRIVING PLEASURE
NEW MEGANE KEY SELLING POINTS
New axles Enhanced body roll & cornering stability
Best-in-classroad handling
- Body roll reduced by 9% enhanced cornering stability
- Power steering :- 7% more lively- 20% stiffer- 4x faster responsiveness
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21OCTOBER 3RD 2008INVESTOR DAY
#3 SAFETY
NEW MEGANE KEY SELLING POINTS
Reinforced side impact Dual chamber side airbags Rear seatbelt indicator Anti-whiplash headrests
Keep leadership in passive safetyMegane III is 25% safer than Megane II on side impactMaintain excellent level on front impact
Expert in active safetyOffer best-in-class active safety features (ESC, EBS…)
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22OCTOBER 3RD 2008INVESTOR DAY
QUALITY – TOP 3 TARGETWarranty claims after 12 months(Base 100 = Jan 2003)
100
80
60
40
20
0
10
30
50
70
90
Jan 2003 Mar 2007
Objective : ! Reach the best ever level
by Renault in C segment! Be Top3
- 20%
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23OCTOBER 3RD 2008INVESTOR DAY
INITIAL QUALITY
Same level as Clio III and Laguna III, but
… obtained 1 month before schedule
… reached with 2 prototype batches instead of 3
0Prototypes Manuf. approval
Clio 3
Laguna 3
Mégane 3
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24OCTOBER 3RD 2008INVESTOR DAY
DURABILITY
0
0.2
0.4
0.6
0.8
1
1.2
Engineering prototypes Plant prototypes Pre-series
Number of incidents per 1,000 kmon test fleets Validation fleet :
- Before SOP 45 cars 1.6 million km- After SOP 100 cars 5 million km
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25OCTOBER 3RD 2008INVESTOR DAY
WARRANTY COSTS
2006 2007 2008 2009
Megane II Megane III
Evolution of manufacturer’swarranty cost per unit(Base 100 = 2006)
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26OCTOBER 3RD 2008INVESTOR DAY
1.5L 110hp ConfortMegane III (2008)
1.5L 105hp ExpressionMegane II
115 g/km CO²
1.5L 110hp ConfortMegane III (2009) 115 g/km CO²
ENVIRONMENT AIMING TOP EMISSION LEVEL ON DIESEL CORE ENGINE
119 g/km CO²
119 g/km CO²
119 g/km CO²
120 g/km CO²
120 g/km CO²
125 g/km CO²
125 g/km CO²
135 g/km CO²
139 g/km CO²
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27OCTOBER 3RD 2008INVESTOR DAY
63 kg savedat isovolume
ENVIRONMENT MEGANE III IS BIGGER BUT LIGHTER
1,225 kg
1,235 kg
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28OCTOBER 3RD 2008INVESTOR DAY
DEVELOPMENT & PRODUCTION COSTS03
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29OCTOBER 3RD 2008INVESTOR DAY
MEGANE DEVELOPMENTCARRY-OVER OPTIMIZATION
Megane II (X84) platform134 parts (25%) reused
Laguna III (X91)Trim partswith high quality level
Other modelsTrim parts to reduce development & investment
SPECIFICCARRY-OVERMODIFIED CARRY-OVER
CommonalityBetween 6 models to minimize specific development
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30OCTOBER 3RD 2008INVESTOR DAY
2.5
(phase1)
(facelift +life cycle)
Megane II range(6 bodies)
Megane III range(6 bodies)
1.9
(phase1)
Carry-over
Engineeringproductivity
+Technicalsavings
Single plantfor
hatchback
QualitySafety
CO2
BodyDifferentiation
(Coupe, MPV 7-seater)+ new engines
MEGANE DEVELOPMENTENTRY TICKET REDUCED BY 30% VS. MEGANE II
in billion euros
Facelift + lifecycle = -43%
TOTAL ENTRY TICKET = -30%
Development & investment fees (achieved) = -25%
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31OCTOBER 3RD 2008INVESTOR DAY
MEGANE DEVELOPMENTTHE SHORTEST SCHEDULE IN RENAULT’S HISTORY
47 12.5
Pre-contract
Megane 334 months
Clio 336 months
Design freeze Off-tool Sales
17Mégane 2
40.5 months
Start ofProduction
41710.54.5
4 31611
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32OCTOBER 3RD 2008INVESTOR DAY
Megane 2(2002)
Megane 3(2008)
Megane 1(1995) MPV
SaloonCabriolet Estate
+11 months +16 months +42 months
MPV 7 seats
+12 months
MEGANE RANGE LAUNCH THE SHORTEST SCHEDULE IN RENAULT’S HISTORY
+18 months
+17 months
6 bodies launchedwithin 17 months
(5 within 10 months)
+3 +7 +8 +10
Hatch
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33OCTOBER 3RD 2008INVESTOR DAY
SALES VOLUMES04
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34OCTOBER 3RD 2008INVESTOR DAY
SALES VOLUMESREALISTIC SALES VOLUME ON A FLATTER LIFE CYCLE
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Mégane III
Mégane II
VEHICLE LIFECYCLE
SALESGAP SALES
GAP
VEHICLE LIFECYCLE
Mégane II & III 6 bodiesSales record & forecast (x 1,000 units)
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35OCTOBER 3RD 2008INVESTOR DAY
SALES VOLUMESMEGANE III HATCH
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Mégane II & III HatchSales record & forecast (x 1,000 units) Mégane III
Mégane II
VEHICLE LIFECYCLE
SALESGAP SALES
GAP
VEHICLE LIFECYCLE
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36OCTOBER 3RD 2008INVESTOR DAY
INTERNATIONAL OUTLOOK05
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37OCTOBER 3RD 2008INVESTOR DAY
! « B95 skin with L38 technical content »- Design of Megane III hatchback (B95)- Platform of L38 Sedan
INTERNATIONAL OUTLOOK2 SPECIFIC MODELS FOR INTERNATIONAL CONQUEST
L38 – Sedan
! Specific design! Replacement for current Megane II Sedan and SM3! 90% of sales forecast outside Europe! Cost reduction Vs. X95 (non-visible decontenting + LCC sourcing)! Mid level base specifications, up-gradable to European standards
B32 - Hatchback
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38OCTOBER 3RD 2008INVESTOR DAY
INTERNATIONAL OUTLOOKIN 2009, 2 PLATFORMS WITH 4 DEDICATED PLANTS
J95
R95E95
X95 platform
B95
D95 X95 platform
K95
DOUAI
PALENCIA
B32X38 platform
BURSA
L38
X95 platform
X38 platform
Lower cost
X38 platformBUSAN
L38
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Patrick PÉLATAEVP, MARKET AREA EUROPE
INVESTOR DAYPOSITIONING NEW MEGANE IN RENAULT COMMITMENT 2009
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42OCTOBER 3RD 2008INVESTOR DAY
YOUNGER MODEL RANGE FOR GROWTH IN EUROPE
Monthly average estimated model age
1.5
2.0
2.5
3.0
3.5
4.0
4.5
5.0
2001
Age (years)
2002 2003 2004 2005 2006 2007 2008 2009
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43OCTOBER 3RD 2008INVESTOR DAY
RENAULT POWERTRAIN AND CO2 COMPETITIVENESS
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44OCTOBER 3RD 2008INVESTOR DAY
TRUE TO OUR ROOTS
! « De l’avant-garde mais sans excès, pour des véhicules légers, des prix modestes et des moteurs de qualitérépondant aux besoins des clients »
! “Avant-garde but without excessiveness, for light weight vehicles, modest prices and quality motors meeting customers’ needs.”
Louis Renault - 1901
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45OCTOBER 3RD 2008INVESTOR DAY
CAFE EVOLUTIONRENAULT’S AVERAGE IS ON TRACK WITH REGULATION
120
130
140
150
160
170
180
190
1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014
Year
CO2 emissions (g/km)Base Europe G5 (Fr, U.K, Ita, Sp, Ger)
CO2 regulation
H1 2008
ACEA targeted average
Milestone #1
Milestone #2
Renault
141.3 g
146.6 g
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46OCTOBER 3RD 2008INVESTOR DAY
333,333
0
200
400
600
800
1,000
1,200
2000 2001 2002 2003 2004 2005 2006 2007 2008
1/3 emitting less than 120 g/km CO2
121-140101-120UE 27 Sales
(thousand vehicles)Emission level (g/km CO2)
2009
1,005,000
16 versions
42 versions
Renault Market Sharein Europe G5
in H1 2008 (%)
0%
5%
10%
15%
20%
25%
IN-LINE WITH RC2009 120 & 140g CO2 COMMITMENTWITH A HIGHLY COMPETITIVE OFFER
9%
15%
16%151 versions
47 versions
393,000
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47OCTOBER 3RD 2008INVESTOR DAY
RENAULT POWERTRAIN STRATEGY
!
! Offer best cost-to-value ratio to customers- Total Cost of Ownership- CO2 reduction- Durability- Fun to drive
! Improvement of conventional technology- dCi Diesel line-up continuous evolution- TCe gasoline line-up deployment- Transmission line-up improvement
! Breakthrough to “zero-emission" vehicles with electric powertrains
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48OCTOBER 3RD 2008INVESTOR DAY
EV: A STRATEGIC MOVE
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49OCTOBER 3RD 2008INVESTOR DAY
WHAT DRIVES THE EV?
* CCS = capture & sequestration of CO2 * IGCC = Integrated gasification on a combined cycle
Well to Wheels analysis for gCO2 per km (Source: JRC/Eucar/Concawe & Renault)
Megane 1.5 dCi 85chDiesel
Megane 1.6 115chGasoline
Toyota PriusHybrid Gasoline
Megane 1.6 115chGNV European mix
0 20 40 60 80 100 120 140 160 180 200
Natural gas
Coal (w/o CCS*)
Coal (IGCC*)
Wood
Windmill
Nuclear
European mix
CO2 emissions (g/km)
Well to tankTank to wheels
192
163
139
122
121
108
58
57
9
2
0
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50OCTOBER 3RD 2008INVESTOR DAY
ULTIMATELY…CHANGE FROM OIL CYCLE TO SOLAR CYCLE
OIL REFINEMENT
OIL
100,000YEARS
SOLAR ENERGY
GAS STATION
SOLAR ENERGY
15 m²
15,000 km a yearCO2
Zero emission
from refueling stations to vehicle-to-the-grid concept
Wind
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51OCTOBER 3RD 2008INVESTOR DAY
THE RENAULT ELECTRIC VEHICLE LINE-UP
Mass production
2009 2010 2011 2012
e-Sedan
e-Kangoo
Specific EV
From 2009 onwards, progressive demonstrationsTest fleet before end of 2009
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52OCTOBER 3RD 2008INVESTOR DAY
KEY TAKE-AWAYS FROM THE ISRAEL OPERATIONS
1. The Israel operation - Guarantees mass production, lowering the barrier-to-entry of volumes, - Makes the thinking of electric grid infrastructure (more) reasonable- Sets the example for governmental incentives allowing EV usage
2. The Israel operation has massive coverage in the media, and positive impact for Better Place and Renault
3. Israel is just the first step: other countries, regions or cities are coming ...
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53OCTOBER 3RD 2008INVESTOR DAY
THE RENAULT-NISSAN ALLIANCE ACTSTO MASS PRODUCE ELECTRIC VEHICLES BY 2011
! Competitive schedule
! Key breakthrough on batteries- High knowledge in the Alliance further to longstanding R&D activities in Nissan
! Vision on business model and best partners- Project Better Place : adequate partner for the complementary investments
! Early initiatives in progress- In Israel : high potential of an innovative business model associating main leverages- In USA : Nissan involvement for meeting Californian rules with EV starting 2010- In Denmark, but also in UK and several EU countries
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Odile DESFORGESSVP, PURCHASING
CHAIRMAN & MANAGING DIRECTOR, RNPO
INVESTOR DAYPURCHASING PERFORMANCE
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56OCTOBER 3RD 2008INVESTOR DAY
745
545 M€
380 M€Target: -30% Achieved: -30%
MEGANE III (X95)SPECIFIC VENDOR TOOLING
Mégane IIrange
Mégane III range(6 bodies)
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57OCTOBER 3RD 2008INVESTOR DAY
Kangoo
VENDOR TOOLING LCC SOURCING100%
0%2007 2008 2009
% toolingssourced in LCC
Results
TargetNew Koreanline-up
To LCC-based range
Twingo
FromEurope-based range
29%
OtherWesternEurope
Portugal6%
19%
Laguna
22%
50%45%
Megane
90%
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58OCTOBER 3RD 2008INVESTOR DAY
FURTHER COST REDUCTION AN ADDITIONAL - 15% TO REACH - 50% TARGET
FY 04 (reference)
2009 Target- 50%
! Process optimization! LCC
- 15%! Carry-over! Standardization! Diversity reduction! Process spec. down
- 35%ALREADY ACHIEVED
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59OCTOBER 3RD 2008INVESTOR DAY
% LCC purchases for HCC plants
14%
22%25%
0%
10%
20%
30%
40%
50%
2004 2005 2006 2007 2008
32%
2009
37%
(2008)
LCC FOR HCCPARTS PURCHASES IN LCC FOR W. EUROPE PLANTS
Target40%
B9517%
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60OCTOBER 3RD 2008INVESTOR DAY
NAMASTE PLAN: INDIAN SOURCING FOR BETTER PERFORMANCE WORLDWIDE
! Sourcing decisions in 2008:! Turnover: 240 M€
! Average actual savings: 17 % including logistics costs
! Potential purchasing turnover in India: 850 M€
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61OCTOBER 3RD 2008INVESTOR DAY
ALLIANCE APPROACH TO ACHIEVE COST LEADERSHIP
Deep localization
Deep localization
Growth in volume per part
Growth in volume per part
Materialoptimization
Materialoptimization
Logisticsimprovement
Logisticsimprovement
Spec challenge
Spec challenge
COST LEADERSHIPCOST LEADERSHIP
Business growth
Business growth
Complexity,diversity reduction
Complexity,diversity reduction
Productivity improvement 333 - Synergie 500
AllianceComponent
Supplier Respect, Trust, Transparency
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62OCTOBER 3RD 2008INVESTOR DAY
SET A SINGLE ALLIANCE COMMODITY STRATEGY
Total delivered costRoad maps
Technical Strategy
Sourcing Strategy
1
23
Standardization policy& the related technical strategy
and world-wide Alliance supplier base management
ACMAlliance
CommodityMeeting
ACMAlliance
CommodityMeeting
19 joint teams by end 2008 35% RNPO parts turnover
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Patrick BLAINEVP, SALES & MARKETING
INVESTOR DAYC-SEGMENT SALES STRATEGY
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64OCTOBER 3RD 2008INVESTOR DAY
MEGANE III SALES STRATEGY! C-Segment history! Marketing positioning! Feedback on customer tests! Sales volumes! Customer channels! Price strategy, including residual value! International outlook
AGENDA
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65OCTOBER 3RD 2008INVESTOR DAY
MEGANE III SALES STRATEGY01
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66OCTOBER 3RD 2008INVESTOR DAY
C-SEGMENT ACCOUNTS FOR 1/3 OF THE WESTERN EUROPE TIV
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 20070%
5%
10%
15%
20%
25%
30%
35%
PC TIVC-segmentC-segment weight
PC registrations (x 1,000 units) Market weight (%)
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67OCTOBER 3RD 2008INVESTOR DAY
HATCHBACK SALES ARE STABLEIN W. EUROPE C-SEGMENT OVER THE LAST 5 YEARS
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 YTDAug 08
Coupé-Cabriolet
Mégane Estate
MPV
Hatch
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68OCTOBER 3RD 2008INVESTOR DAY
C-SEGMENT IS RENAULT’S CORE BUSINESS
0
100 000
200 000
300 000
400 000
500 000
600 000
700 000
800 000
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 20072008YTD
0%
2%
4%
6%
8%
10%
12%
14%
16%Renault Market share (%)
Western EuropePC + LCV Sales (x 1,000 units)
R19
Mégane 1Mégane 2
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69OCTOBER 3RD 2008INVESTOR DAY
STYLING! Sporty! Reassuring
! Sleek / Elegant
! Consensually appreciated modernity
PRICE VS. EQUIPMENT!Very persuasive
equipment & perf.
vs. price ratio
USPs! Dynamic! Easy
BSPs! Reassuring! Environment-friendly! Affordable
DRIVING PLEASURE
! Dynamic
! Powerful! Roadholding
Claim justifications
Positioning
MARKET POSITIONING
A STYLISH, DYNAMIC AND REASSURING CAR
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70OCTOBER 3RD 2008INVESTOR DAY
REALISTIC SALES VOLUME ON A FLATTER LIFE CYCLE…
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Mégane II & III Hatch Sales record & forecast(x 1,000 units)
Mégane III
Mégane II
VEHICLE LIFECYCLE
SALESGAP
SALESGAP
VEHICLE LIFECYCLE
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71OCTOBER 3RD 2008INVESTOR DAY
…BASED ON AN OPTIMIZED CHANNEL MIX…
2003
Fleet
Retail
Self registrations
Short term rental
2004 2005 2006 2007 2008 2009
Mégane Sales by type of client (Fr, U.K, Ita, Sp, Ger)
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72OCTOBER 3RD 2008INVESTOR DAY
Mégane II 5-door Hatch2006
Mégane III5-door Hatch
2009
Mégane II 5-door Hatch2007
+ 13.4%
Net revenue per unit (€)(Fr, U.K, Ita, Sp, Ger)
…LEADING TO THE IMPROVEMENT OF THE VARIABLE NET REVENUE (5 MAJOR EUROPEAN COUNTRIES)
S&M exp. + channel mix
Price + version mix
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73OCTOBER 3RD 2008INVESTOR DAY
INTERNATIONAL OUTLOOK
L38 - Sedan
More than double the volume of Sedan (Mégane II + SM3) worldwide
B32 – HatchbackIncrease significantly our C-segment hatchback presence outside of Europe
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74OCTOBER 3RD 2008INVESTOR DAY
CONCLUSION
! A line-up fully covering market and customer needs in Europe
! Ambitious but realistic objectives
! « Super selective » policy
! Specific bodies to improve our performance & conquernew markets outside Europe
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Carlos GHOSNPRESIDENT & CEO
INVESTOR DAYCONCLUSION