investor day in china (presentation by j. daniel) - november 12, 2014

35
DIRECTION DES OPERATIONS CHINE DATE 2014 NOV12 CONFIDENTIAL RENAULT PROPERTY RENAULT STRATEGY FOR CHINA

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Page 1: Investor day in China (presentation by J. Daniel) - November 12, 2014

DIRECTION DES OPERATIONS CHINE DATE 2014 NOV12CONFIDENTIALRENAULT PROPERTY

RENAULT STRATEGY FOR CHINA

Page 2: Investor day in China (presentation by J. Daniel) - November 12, 2014

DIRECTION DES OPERATIONS CHINE 2014 NOV 12CONFIDENTIALRENAULT PROPERTY 2

Information contained within this document may contain forward looking statements. Although

the Company considers that such information and statements are based on reasonable

assumptions taken on the date of this report, due to their nature, they can be risky and uncertain

(as described in the Renault documentation registered within the French financial markets

regulation authorities) and can lead to a difference between the exact figures and those given or

deduced from said information and statements.

Renault does not undertake to provide updates or revisions, should any new statements and

information be available, should any new specific events occur or for any other reason. Renault

makes no representation, declaration or warranty as regards the accuracy, sufficiency,

adequacy, effectiveness and genuineness of any statements and information contained in this

report.

Further information on Renault can be found on Renault’s web site (www.renault.com),

in the section Finance / Regulated Information.

� DISCLAIMER

Page 3: Investor day in China (presentation by J. Daniel) - November 12, 2014

DIRECTION DES OPERATIONS CHINE 2014 NOV 12CONFIDENTIALRENAULT PROPERTY

3

01. Introduction: Renault background in China

02. Chinese market overview

03. Project overview 04. Synergies05. New plant greenfield

SUMMARY

06. S&M strategy07. EV potential introduction

Page 4: Investor day in China (presentation by J. Daniel) - November 12, 2014

DIRECTION DES OPERATIONS CHINE 2014 NOV 12CONFIDENTIALRENAULT PROPERTY

INTRODUCTION :

RENAULT BACKGROUND IN CHINA

01

Page 5: Investor day in China (presentation by J. Daniel) - November 12, 2014

DIRECTION DES OPERATIONS CHINE 2014 NOV 12CONFIDENTIALRENAULT PROPERTY

5

1993o Start of SRAC operations to produce Trafic in the Hubei province (CKD project).

o SRAC : Sanjiang-Renault Automotive Co ltd. ( Sanjiang 55% - Renault 45% )

1999 o Renault starts CBU importations and development of a sales network

2003 o End of SRAC operations : overall less than 6000 Trafic were produced.

1999 ~

2004

o Several unsuccessful attempts to restructure SRAC with different partners. � First contacts with Dongfeng Group.

2006 o Renault CBU market share : 2,6%

2007~

2008

o 2008 sales fall under 900 vehicle, key dealers quit the business

� Establishment of RBAC, 100% Renault sales subsidiary

2009~

2011o New Start and Revival Plan

2012 o MOU Renault & Dongfeng

RENAULT IN CHINA

Page 6: Investor day in China (presentation by J. Daniel) - November 12, 2014

DIRECTION DES OPERATIONS CHINE 2014 NOV 12CONFIDENTIALRENAULT PROPERTY

CHINA AUTOMOTIVE MARKET:

OUTLOOK & PERSPECTIVES

02

Page 7: Investor day in China (presentation by J. Daniel) - November 12, 2014

DIRECTION DES OPERATIONS CHINE 2014 NOV 12CONFIDENTIALRENAULT PROPERTY

PV market overview and growth trend

PV TIV and growth trend

7

Page 8: Investor day in China (presentation by J. Daniel) - November 12, 2014

DIRECTION DES OPERATIONS CHINE 2014 NOV 12CONFIDENTIALRENAULT PROPERTY

0 200 400 600 800 1,000

India

China

Brazil

Russia

England

Japan

France

Germany

USA 800

600

250

150

UIO per 1,000 by country

• Beijing, Shanghai, Guangzhou, Average UIO >300 in 2013

60����120 in 2025

Brand origin : mix and trend

PV market : main features

8

Page 9: Investor day in China (presentation by J. Daniel) - November 12, 2014

DIRECTION DES OPERATIONS CHINE 2014 NOV 12CONFIDENTIALRENAULT PROPERTY

PV MARKET CONSUMPTION STRUCTURE

9

Page 10: Investor day in China (presentation by J. Daniel) - November 12, 2014

DIRECTION DES OPERATIONS CHINE 2014 NOV 12CONFIDENTIALRENAULT PROPERTY

PROJECT OVERVIEW :

GETTING STARTED…

03

Page 11: Investor day in China (presentation by J. Daniel) - November 12, 2014

DIRECTION DES OPERATIONS CHINE 2014 NOV 12CONFIDENTIALRENAULT PROPERTY

Our locationBeijing ~ 1 000 km

Shanghai ~ 700 km

Guangzhou ~ 800 km

WEDZ :Wuhan Economic & Technical Development Zone

WEDZ

11

Page 12: Investor day in China (presentation by J. Daniel) - November 12, 2014

DIRECTION DES OPERATIONS CHINE 2014 NOV 12CONFIDENTIALRENAULT PROPERTY

DONGFENG RENAULT PROJECT : FROM SRAC to DRAC

SANJIANG RENAULT

SRAC

55% 45%

DFG RENAULT

DRAC 1

55% 45%

Shares transfer

DFG RENAULT

DRAC 2

50% 50%

5%

2. TRANSITION1. TRANSFER 3. NEW JV

April 2013 :

Transition entity is created

Nov 2012 :

Agreement signed between Sanjiang and Dongfeng

Since

1993

Capital increase: 4 Bn CNY Equity share rebalancing

*NDRC: National Development and Reform Commission

Dec 2013: NDRC Approval

Signing ceremony Dec 2013 in Wuhan

12

Page 13: Investor day in China (presentation by J. Daniel) - November 12, 2014

DIRECTION DES OPERATIONS CHINE 2014 NOV 12CONFIDENTIALRENAULT PROPERTY

2 Billion CNY2 Billion CNY

3.2 Billion CNY

50%

50%

PRODUCTSPRODUCTS

KD PARTSKD PARTS

ROYALTIESROYALTIES

MARKET ACCES

MARKET ACCES

LOCAL TALENTSLOCAL

TALENTS

KKKK

DONGFENG-RENAULT

东风雷诺东风雷诺东风雷诺东风雷诺

Debt

Financing

FRAMEWORK

13

Page 14: Investor day in China (presentation by J. Daniel) - November 12, 2014

DIRECTION DES OPERATIONS CHINE 2014 NOV 12CONFIDENTIALRENAULT PROPERTY

SYNERGIES :

04

Page 15: Investor day in China (presentation by J. Daniel) - November 12, 2014

DIRECTION DES OPERATIONS CHINE 2014 NOV 12CONFIDENTIALRENAULT PROPERTY

« THE BIG PICTURE »

� Local talent pool

� CHINA expertise

� Training ….

� Plant C/P

� Common suppliers

� Common Parts …

� SPEED ����

� COST ����

� PERFORMANCE

15

Page 16: Investor day in China (presentation by J. Daniel) - November 12, 2014

DIRECTION DES OPERATIONS CHINE 2014 NOV 12CONFIDENTIALRENAULT PROPERTY

Zhengzhou Plant

Dalian Plant

DFL

DFG-NISSAN

DRAC

DFG-RENAULT

DF-Renault

Veh + PwT Plant

R&D Center

Significant savings in terms of plant construction :

• D&D cost ….

and

• D&D lead time …

Huadu plant

PWT plant

R&D center

Training Center

INDUSTRIAL SYNERGIES : SMART GREENFIELD

16

Page 17: Investor day in China (presentation by J. Daniel) - November 12, 2014

DIRECTION DES OPERATIONS CHINE 2014 NOV 12CONFIDENTIALRENAULT PROPERTY

Zhengzhou Plant

Dalian Plant

DFL

DFG-NISSAN

DRAC

DFG-RENAULT

DF-Renault

Veh + PwT Plant

R&D Center

An ideal playground to

constantly challenge ourselves

and improve our performance :

• Plant KPIs

• Manufacturing cost

• Quality

Huadu plant

PWT plant

R&D center

Training Center

INDUSTRIAL SYNERGIES : COMPARE WITH THE BEST

17

Page 18: Investor day in China (presentation by J. Daniel) - November 12, 2014

DIRECTION DES OPERATIONS CHINE 2014 NOV 12CONFIDENTIALRENAULT PROPERTY

PLANT GREENFIELD :

05

Page 19: Investor day in China (presentation by J. Daniel) - November 12, 2014

DIRECTION DES OPERATIONS CHINE 2014 NOV 12CONFIDENTIALRENAULT PROPERTY

GREEFIELD GROUNDBREAKING CEREMONY JAN 2014

19

Page 20: Investor day in China (presentation by J. Daniel) - November 12, 2014

DIRECTION DES OPERATIONS CHINE 2014 NOV 12CONFIDENTIALRENAULT PROPERTY

STAMPING

Equipment

Installation

2020

Page 21: Investor day in China (presentation by J. Daniel) - November 12, 2014

DIRECTION DES OPERATIONS CHINE 2014 NOV 12CONFIDENTIALRENAULT PROPERTY

Equipment

Building

BODYSHOP

2121

Page 22: Investor day in China (presentation by J. Daniel) - November 12, 2014

DIRECTION DES OPERATIONS CHINE 2014 NOV 12CONFIDENTIALRENAULT PROPERTY

PAINTSHOP

2222

Page 23: Investor day in China (presentation by J. Daniel) - November 12, 2014

DIRECTION DES OPERATIONS CHINE 2014 NOV 12CONFIDENTIALRENAULT PROPERTY

PLASTIC

InjectionPainting

2323

Page 24: Investor day in China (presentation by J. Daniel) - November 12, 2014

DIRECTION DES OPERATIONS CHINE 2014 NOV 12CONFIDENTIALRENAULT PROPERTY

TRIM & CHASSIS

3 different stages …

2424

Page 25: Investor day in China (presentation by J. Daniel) - November 12, 2014

DIRECTION DES OPERATIONS CHINE 2014 NOV 12CONFIDENTIALRENAULT PROPERTY

PROTOSHOP : Start of operations Sept 2014

25

Page 26: Investor day in China (presentation by J. Daniel) - November 12, 2014

DIRECTION DES OPERATIONS CHINE 2014 NOV 12CONFIDENTIALRENAULT PROPERTY

S&M and PRODUCT

06

Page 27: Investor day in China (presentation by J. Daniel) - November 12, 2014

DIRECTION DES OPERATIONS CHINE 2014 NOV 12CONFIDENTIALRENAULT PROPERTY

Megane RS launch

Shanghai

Prototype shop

inaugurationPrototype shop EPB

L38 III launch

Wuhan

Motor show

Start of

Main

buildings EPB

New plant visible above the ground … DRAC

2nd BoD

2014

HR Ramp-up

DRAC employee #

passes the 500 line

First RBAC & DRAC dealer

signing ceremony Beijing

DRAC takes over RBAC

CBU operations

JUN JUL AUG SEPT OCT

2014 HIGHLIGHTS :

27

Page 28: Investor day in China (presentation by J. Daniel) - November 12, 2014

DIRECTION DES OPERATIONS CHINE 2014 NOV 12CONFIDENTIALRENAULT PROPERTY

Imported

CBU Integration : One single network

ONE SINGLE

INTEGRATED NETWORK

WHY ?

• Start network integration before first CKD vehicle SOS

• Capitalize on RBAC resources and experience : knowledge of Renault products and

Renault Brand

• Profitability of CBU business to support DRAC operations

���� Aiming towards 150 dealers at end 2014

Locally

Produced

CKD

CBU

28

Page 29: Investor day in China (presentation by J. Daniel) - November 12, 2014

DIRECTION DES OPERATIONS CHINE 2014 NOV 12CONFIDENTIALRENAULT PROPERTY

Retail figures

SALES OVERVIEW

2929

Page 30: Investor day in China (presentation by J. Daniel) - November 12, 2014

DIRECTION DES OPERATIONS CHINE 2014 NOV 12CONFIDENTIALRENAULT PROPERTY

外立面 Façade

短时等候区Waiting Area 展厅客休区Lounge

展厅 Showroom 售后接待AS Reception

车间 Workshop

Renault Store Deployment - Yangzhou

30

Page 31: Investor day in China (presentation by J. Daniel) - November 12, 2014

DIRECTION DES OPERATIONS CHINE 2014 NOV 12CONFIDENTIALRENAULT PROPERTY

EV PERSPECTIVES

07

Page 32: Investor day in China (presentation by J. Daniel) - November 12, 2014

DIRECTION DES OPERATIONS CHINE 2014 NOV 12CONFIDENTIALRENAULT PROPERTY

RENAULT IS READY TO SHARE ITS SUCCESS

RENAULT EV GLOBAL EXPANSION & SUCCESS STORIESCustomers Satisfaction

Customers

Satisfaction

Rate

93% 98%98%95%

32

Page 33: Investor day in China (presentation by J. Daniel) - November 12, 2014

DIRECTION DES OPERATIONS CHINE 2014 NOV 12CONFIDENTIALRENAULT PROPERTY

RENAULT EV GLOBAL EXPANSION & SUCCESS STORIES

Success Stories : Fluence Z.E. in Hong Kong

� RENAULT won the last two tenders from the Hong Kong authorities, thanks to Fluence ZE

� As of today there are about 150 units on the roads

� Electric Vehicles are tax free in Hong Kong

� Several companies and individuals also choose Fluence Z.E

33

Page 34: Investor day in China (presentation by J. Daniel) - November 12, 2014

DIRECTION DES OPERATIONS CHINE 2014 NOV 12CONFIDENTIALRENAULT PROPERTY

2014 SEPTEMBERBEIJING Formula E

3434

Page 35: Investor day in China (presentation by J. Daniel) - November 12, 2014