investigation stage
DESCRIPTION
my presentationTRANSCRIPT
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SWA ADVERTISEMENT(INVESTIGATION)
By:Rhein
Thursday, November 3, 2011
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DESIGN BRIEF
Thursday, November 3, 2011
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INVESTIGATION
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INTRODUCTION
My client is people who want to join this great school of ours and also our school to have more students. I need to make an advertisement so people will be more interested in join our school. It must be quite colorful so the kids will be very enthusiastic when they get accepted into this school. The advertisement is for all ages. So they can see our advertisement anytime they want.
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SITUATION
Client: Our client is to the people out there that want to join this school
Time Allowed: 8 weeks
Specification and Limitation:
Readable Text (Not to small or to big)
For all ages (If the kids can read)
Have a side bar so it is easier for the parents to see what facilities and
Must be creative and attention grabbing
The advertisement must have the word international school
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AREA OF INTERACTION (AOI)
The area of interaction for this is human ingenuity because we are helping our school to have more students. We are also helping other people so they have better education. We must be creative to capture the parents attention.
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QUESTION FOR INTERVIEW
How much are you willing to pay for your kids education?
What kind of facilities would like a school to have?
What kind of kids would like your kid to be friends with?
Do you want the school uniform to be simple or free dress?
What kind of curriculum would you like your children to be in?
How long would you like the break and lunch to be?
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ANSWERS FOR QUESTION
I am willing to pay as much if my kid get a good education but below 80 million
I would like to be be very modern and safe
I want my kid to have any friends which are friendly
I want it to be free dress so we don’t need to buy anymore clothes
Any curriculum is good but it must be a good one
The break would like to be around 25 min and lunch should be 1H and 15 min
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INTERVIEW SUMMARY
Parents are usually have always say depends this or depend that. But i think it is a good way because every parents wants the best for their kids. Even though parents want the best education for their children but they have price limits like lower than 80 million. They also would like school that are up to date. So they feel their children is safe in school. They also do not want their breaks and lunches to be long. Maybe because they want their children to faster eat and fast go back and learn.
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BRAIN STORMING
Advertising
simple but interesting
facts and information about our
school
dashboard so the parents
that go to pages easier
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CASE STUDYSpecifications http://www.miamiadschool.com/
advertising-school/miami
http://www.jisedu.org/join/contact/acceptable-use-policy/
index.aspx
customer Appealing to especially parents and 17-19 For all ages for those who want to join
a school
form Website website billboard
Aesthetics Simple but interesting very simple and it looks a bit boring
this billboard is very very boring it doesn’t intrigue me
Cost $11-$60 $11-$60 $50,000
Function To invite other young adults so learn in their school To tell to show the people that oct
21 is not the day to join
Ease of Creation quite easy because the website is simple and the tutorial is free
it is very easy to make because it is to simple
it is very easy to do it because the letter can be taken out and
put back in
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CASE STUDY SUMMARY
When i searched 3 different advertisements. I was told that I can fine 2 website advertisement but at least one of them must be some thing we can touch. So i picked 2 websites and i pick 1 advertisement which is a billboard. This helps me to get more ideas to make my advertisement
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SOURCES
"Study Advertising in South Beach at Miami Ad School - Advertising School in Miami Beach, Florida." Miami Ad School | Top Advertising Schools - Study Advertising at the Best Schools in USA or Abroad. Web. Sept. 2011. <http://www.miamiadschool.com/advertising-school/miami>.
"Study Advertising in South Beach at Miami Ad School - Advertising School in Miami Beach, Florida." Miami Ad School | Top Advertising Schools - Study Advertising at the Best Schools in USA or Abroad. Web. Sept. 2011. <http://www.miamiadschool.com/advertising-school/miami>.
http://upload.wikimedia.org/wikipedia/en/8/88/Fammatre_School_billboard.jpg
Thursday, November 3, 2011