invest in your story
Post on 22-Oct-2014
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DESCRIPTION
- Invest in your STORY before how you go about telling it - We're facing a content deluge; standing out requires time, energy, focus and perseverance - Context is being redefined in a new world of social, location, sensor and "Human API"-originated data - Content + Context = Mass Personalisation…which generates more usage, conversion and valueTRANSCRIPT
Invest In Your STORYBefore How You Tell It
“Don't overact the story of your name.Overact the story of your work.”
Karl Lagerfield
CONTENT
Pull People In
The Content Deluge
Where’s Your Audience Gone?
Standing Out Takes Time,
Energy, Focus& Perseverance
“The instrument that I never learned how to play was my fans. You know, they are the part of the story that nobody teaches you. I just want to do the right thing; I want to be a voice with them, among them.”Lady Gaga
CONTENT
Pull People In
Be Relevant & Compelling
CONTEXT
CONTEXT is being redefined
Social Data Location Data
Human “API” DataSensor Data
BIGData
CONTENT
Pull People In
Compelling Experience
CONTEXT
MASS Personalisation
Segmentsof
ONE
DELIVER AN EXCEPTIONAL CUSTOMER EXPERIENCE
HAVE A UNIQUE & COMPELLING STORYProposition
TELL YOUR STORYContent
PROLIFERATE YOUR STORYSocial
PROMOTE YOUR STORYMedia
INVEST(time, money, attention, focus, energy, people, knowledge)
1. Understanding your audience in the new Contextualised World
2. Developing a unique, compelling and relevant story
3. Telling your story with impact, engagement and resonance
John Webb
Startups Evangelist @ Rackspace
@WebbJS
uk.linkedin.com/in/johnwebb
slideshare.net/johns_webb