Download - Invest in your story
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Invest In Your STORYBefore How You Tell It
“Don't overact the story of your name.Overact the story of your work.”
Karl Lagerfield
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CONTENT
Pull People In
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The Content Deluge
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Where’s Your Audience Gone?
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Standing Out Takes Time,
Energy, Focus& Perseverance
“The instrument that I never learned how to play was my fans. You know, they are the part of the story that nobody teaches you. I just want to do the right thing; I want to be a voice with them, among them.”Lady Gaga
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CONTENT
Pull People In
Be Relevant & Compelling
CONTEXT
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CONTEXT is being redefined
Social Data Location Data
Human “API” DataSensor Data
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BIGData
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CONTENT
Pull People In
Compelling Experience
CONTEXT
MASS Personalisation
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Segmentsof
ONE
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DELIVER AN EXCEPTIONAL CUSTOMER EXPERIENCE
HAVE A UNIQUE & COMPELLING STORYProposition
TELL YOUR STORYContent
PROLIFERATE YOUR STORYSocial
PROMOTE YOUR STORYMedia
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INVEST(time, money, attention, focus, energy, people, knowledge)
1. Understanding your audience in the new Contextualised World
2. Developing a unique, compelling and relevant story
3. Telling your story with impact, engagement and resonance
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John Webb
Startups Evangelist @ Rackspace
@WebbJS
uk.linkedin.com/in/johnwebb
slideshare.net/johns_webb