MediaCell

30JUNE2016

©2015Ipsos. Allrightsreserved.ContainsIpsos'ConfidentialandProprietary informationandmaynotbedisclosedor reproducedwithoutthepriorwrittenconsentofIpsos.

inTV:InternationalInsightInnovations2016

thatputpeople

attheheartofourresearch

Ipsoshaschosentechnologies

PhilosophybehindMediaCell

Realtimesignalencoding&audiomatching,toprovideaudienceratingsonanyplatform,anytime.

Builtaroundsoftware

Employingfamiliardevices

AudioMatchingtodeliverTotalBroadcast

Providesprecisecross-mediaplatformidentification

Encodingtechnology Originalsound

Earlyreflections

Reverberation

Time

Loudness

VersatiletoolswithMediaCell

• Individualaudiomediaexposure,anytime,anywhere

• Individuals’ownphones–alltheyneedtodoiscarryandkeepcharged

• MeasurementofTVsetviewingandviewers

• AffordablealternativetotraditionalPeopleMeters

• Excellentpanellistinterfaceandaneverydaydevice

• Self-installed&lowpanellistburden

PERSONALMETERS PEOPLEMETERS

• TVSetbasedmeasurement,viewersimputed

• Scalablepanelsalsoprovidinganentrylevelelectronicsolution

• Enhancedpassive:themeteryoucanforgetabout

SETMETERS

• Crossmediacampaigneffectiveness&brandingresearch

• Powerfulexposuremeasurementtoollinkedinwithsurveybasedinsights

MEDIACELLFORADVERTISERS

1NICK

4TIMOTHY

2JIM

5MARY

3JOHN

6NATALIE

GUEST: JOE,LIZ,HOLLY

C4– PersonalMeter

0

5

10

15

20

25

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35

02:00-02

:14

02:30-02

:44

03:00-03

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11:30-11

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23:30-23

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01:30-01

:44

%

Time

Live&+1'sMon-Fri Live&+1'sSat-Sun

IncludingTimeShiftedMon-Fri IncludingTimeShiftedSat-Sun

Channel4– PersonalMeter

29%

PassiveExposure&Recall

BrandKPIsBase: Onlinesurveyrespondents(n=577)

NoPassiveExposure+NOTRecallTVAd

(n=169)

NoPassiveExposure+RecallAd(n=15)

PassiveExposure+NOTRecall

TVAd(n=320)

PassiveExposure

+RecallTVAd(n=73)

UnaidedBrandAwareness 54% 60% é 58% é 73%Brandagreementstatement1(Agree) 75% 100% é 82% é 81%Brandagreementstatement2(Agree) 63% 80% é 70% é 70%Definitely/Probably Buy 36% 67% é 40% é 53%

3%

55%

13%

Measuringtheimpactonattitudesasafunctionofpassiveexposureandadrecognition

Measurethebroadcaststreamsofourkeyinternationalmediapartners

RecruitpanelofAffluentRe-contacts

Produceweekly/monthlypassiveviewingdataforAffluentrespondents

Merge/weightthisdatawiththeirsurveyresponsesonfullAffluent

PersonalTVMeteringforAffluent?

10

GlobalDataManagement

-PAMCo-(UK)• NRS+comScore+digitalpanelconstrainedfusion andimputation• Pilot:Jan-Mar2016

-RAJAR(UK)• RAJAR+MIDAS(listeningservices)bi-annualfusion• Firstrelease:Autumn2013

-Touchpoints(Canada)• Touchpoints +Numeris (TV)(constrainedfusion)• Pilot: 2016

-IpsosAffluentSurvey(EU)• Randomblockmethodology (datafusionbasedonCHAIDsegmentation)• Firstrelease:2010• FusedwithcomScoretoproduceR&Fmodels• Firstrelease:2011

-EnhancedMediaMetricsAustralia• Monthly fusionwithNielsenOnlineRatings(constrained)• Firstrelease:2014• FusionwithMOVE(OOHcurrency)• Firstrelease:2016

-EGM(Brazil)• FusionwithcomScore(unconstrained fusion)• Firstrelease:2015

Thankyou

©2015Ipsos. Allrightsreserved.ContainsIpsos'ConfidentialandProprietary informationandmaynotbedisclosedor reproducedwithoutthepriorwrittenconsentofIpsos.

inTVConference2016