intuit we care and give back by kara defrias

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GHAZIABAD, INDIA KARA DEFRIAS | @CALIFORNIAKARA WCGB BOLD WE CARE & GIVE BACK: BOLD APRIL 21-30, 2014

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10 Intuit employees journeyed to Ghaziabad, India as part of the company's first cross-border volunteer project as part of our We Care and Give Back initiative. April 19-30, 2014.

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Page 1: Intuit We Care and Give Back by Kara DeFrias

GHAZIABAD, INDIA

KARA DEFRIAS | @CALIFORNIAKARA

WCGB BOLD

WE CARE & GIVE BACK: BOLDAPRIL 21-30, 2014

Page 2: Intuit We Care and Give Back by Kara DeFrias

CONFIDENTIAL 2

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BY THE NUMBERS

Intuit instructor

s

10out of 250 applicants

Countries represent

ed

4India, Canada, US, Singapore

# of Days

9

Pre-trip prep hours

59lesson plan

prep, briefings

Page 3: Intuit We Care and Give Back by Kara DeFrias

WHERE WE WEREWCGB BOLD

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GHAZIABADUTTAR PRADESH, INDIA

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ONE HOURNORTH OF NEW DELHI

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ONE HOURCOMMUTE IN THE MORNING TO RUDSET INSTITUTE

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ALL SENSES ENGAGEDSMELL, SIGHT, TASTE, SOUND

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GETTING ACCLIMATEDTO NEW SIGHTS AND SOUNDS

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WHAT WE TAUGHTWCGB BOLD

Page 10: Intuit We Care and Give Back by Kara DeFrias

3 CLASSESBIZ DEV/FINANCIAL LITERACY, MARKETING, PRODUCT INNOVATION

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OBJECTIVESBUSINESS TRAINING TO ~100 MICRO-ENTREPRENEURS

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OBJECTIVESHELP THEM LAUNCH AND GROW SMALL SCALE ENTERPRISES

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PIVOTWE ADJUSTED ON THE FLY

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30 HOURS TEACHINGSTUDENTS ROTATED TO A DIFFERENT CLASS EACH DAY

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LALPUR VILLAGEDROVE 2 HOURS NORTH TO TEACH 30 WOMEN IN PICKLE MAKING CO-

OP

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LALPUR VILLAGETWO HOURS NORTH OF DELHI

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WHAT WE LEARNEDWCGB BOLD

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FOLLOW ME HOMESMET WITH MICRO-ENTREPRENEURS

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FOLLOW ME HOMESDAILY POWER OUTAGES MEAN MANY FOLKS STILL USE LEDGERS

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FOLLOW ME HOMESMET WITH BEAUTY SHOP OWNERS, TAILORS, CELL STORE OWNERS

Page 21: Intuit We Care and Give Back by Kara DeFrias

FOLLOW ME HOMESSMALL BIZ OWNERS HAPPY TO SHARE THEIR STORIES

Page 22: Intuit We Care and Give Back by Kara DeFrias

FOLLOW ME HOMESMET WITH 30 WOMEN WHO OWN A PICKLE MAKING CO-OP

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WHAT THEY LEARNED

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Page 24: Intuit We Care and Give Back by Kara DeFrias

D4DGO BROAD TO GO NARROW, DEEP CUSTOMER EMPATHY, RAPID EXPERIMENTS WITH CUSTOMERS

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MARKETING & BIZ DEVTAUGHT SKILLS THAT CAN BE USED IMMEDIATELY

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STUDENT FEEDBACKFEEDBACK MATCHED PRE-COURSE OBJECTIVES

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PEOPLE WE METWCGB BOLD

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WHAT’S NEXTWCGB BOLD

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IT’S ABOUT DOING THINGSSTUDENTS CREATED ACTION PLANS TO DO AT WORK

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CONTINUED SUPPORTTO ENTREPRENEURS + SHARING OUR EXPERIENCE

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ETCETERAWCGB BOLD

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TAJ MAJALDAY TRIP POST-TEACHING

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THE TEAM10 INTUIT EMPLOYEES + 3 INTUIT STAFF + 2 TEAM4TECH STAFF

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OUT AND ABOUTLOTS OF STREET VENDORS NEAR OUR HOTEL

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OUT AND ABOUTTHE CHILD’S ALL, “DUDE…”

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OUT AND ABOUTSEEN ON OUR HOUR-LONG COMMUTE

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NIGHT MARKETINTERESTING FOLKS AROUND EVERY CORNER

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NIGHT MARKETSHOPPING FOR DEALS, SCARVES, AND TREATS

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THANKS!WCGB BOLD

Kara DeFrias | @CaliforniaKara