intuit case analysis
TRANSCRIPT
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Develops and Sells Financial and Tax Solution Software.
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FOUNDERS OF INTUIT
TOM PROULX SCOTT COOK
A Stanford University Programmer A Former P&G Employee
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MISSION Revolutionize people’s lives by solving their business and
financial management problems.
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Products by Intuit
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Best-selling personal finance management tool. 1.
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A bookkeeping and payroll software to manage business finances in just a click. 2.
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A tax preparation software program to guide users through their tax returns step-by-step.
3.
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KEY TO ITS SUCCESS
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1. SIMPLICITY SIMPLE AND EASY-TO-USE PRODUCTS FOR COMPLEX FINANCE PROBLEMS.
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2. RESEARCH TO IMPROVE BY KNOWING HOW CONSUMERS USE AND FEEL ABOUT ITS PRODUCTS.
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4 LEVELS OF RESEARCH
SITE VISIT
LAB STUDY REMOTE STUDY
FUTURE-RESEARCH STUDY
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VS
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INTUIT - BE CONSISTENT IN ITS PERFORMACE - BRIGHT FUTURE AHEAD
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SHUTDOWN OF ITS COMPETITOR’S PRODUCT
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PREVIOUS MICROSOFT MONEY CUSTOMERS WILL HELP IN INTUIT’S GROWTH
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PLAN FOR FUTURE
GET AHEAD OF COMPETITORS
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ATTRACT YOUNG CONSUMERS
……HOW?
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1. SOCIAL MEDIA
INCREASED PRESENCE ON SOCIAL MEDIA WEBSITES
. . . . . . . . AND
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2.
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MISSION
Products By Intuit
SUMMARY
KEY TO ITS SUCCESS
VS
PLAN FOR FUTURE
GET AHEAD OF COMPETITORS
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DISCLAIMER
Created by Harshit Singh, IIT Madras, during a marketing management internship by Prof. Sameer Mathur, IIM Lucknow.